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Influencer Marketing

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Who is an influencer?

Influencer marketing has evolved from being an experimental channel to one of the most powerful strategies in a brand marketer’s arsenal. As the influencer marketing market matures, a number of…

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The Influencer Marketing Landscape

This post was originally published on AdWeek. Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer…

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