The Big Reach

NeoReach’s most interesting topics and trends.

06.17.2019

Influencer Marketing

Top 10 KPI’s For Your Influencer Marketing Campaign

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06.17.2019

Influencer Marketing

Top 10 Frequently Asked Questions about Influencer Marketing

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02.12.2019

Influencer Marketing

Influencer Marketing Benchmark Report 2019

As technological dependence increases and society become more social media focused, it is important to ask the question of whether influencer marketing is growing or declining. Why should we focus on ...

12.21.2018

Influencer Marketing

Why Nano Influencers are a Huge Deal

If you’re tired of big social media influencers getting paid for ads, you’re in luck… sort of. Many companies are beginning to target smaller accounts, called nano influencers, to get their ads ...

11.01.2018

Influencer Marketing

How To Become A Social Media Influencer

By Ryan Eaton The rise of social media came suddenly and continues to evolve. Since its emergence, many participants have struggled to find the sole purpose; however, social media influencers have ...

10.17.2018

Influencer Marketing

How Much Are Social Media Influencers Paid?

By Ryan Eaton Ever since the emergence of social media, a new trend has come along with it: influencers. In an online world, that hasn’t entirely taken shape yet, these internet celebrities have ...

09.12.2018

Influencer Marketing

How Paid Ads & Influencer Marketing go together like PB&J

The secret sauce to amplifying your message and increasing reach within the current social media landscape is tapping into relevant influencers to create branded content and pushing ad budget behind ...

09.12.2018

Influencer Marketing

How Paid Ads & Influencer Marketing go together like PB&J

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09.06.2018

Influencer Marketing

How Chiara Ferragni earned more media value than Meghan Marckle

By Kyleigh Eaton Chiara Ferragni is a top influencer, with over 14.6 million Instagram followers her net worth is well above the average influencer or celebrity. She started her blog, “The Blonde ...

08.30.2018

Influencer Marketing

5 Powerful New Instagram Features You Need To Know In 2018 Part II

This is the second installment of the “5 Powerful New Instagram Features You Need To Know In 2018” read the first one here. As you know, Instagram is the go-to app for Gen Z and Millennials ...

08.07.2018

Influencer Marketing

Social Media in 2018: 13 Stats That Might Surprise You

If you’re going to look up social media statistics, you’re likely going to drown in a sea of information, interesting and not-so-interesting stats, and stats that might even contradict ...

07.31.2018

Influencer Marketing

5 Powerful New Instagram Features You Need To Know About In 2018

This is the first part of the series on new Instagram features. Stay tuned for the next installment. As Instagram recently hit one billion users globally, the platform has introduced a multitude of ...

07.25.2018

Influencer Marketing

Why Most Brands Don't Post to Instagram Stories

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07.25.2018

Influencer Marketing

Why Most Brands Don’t Post to Instagram Stories

In June, Instagram tallied over 1 Billion monthly active users. For comparison, that’s more than 3x as many monthly users as Snapchat and over 15x as many monthly users as Periscope. Combined with ...

07.15.2018

Influencer Marketing

The Power of Influencer Marketing

It’s 2018. Say goodbye to the good ole’ newspaper advertisements and infomercials that are almost cheesier than your Uncle’s jokes at Thanksgiving. The ever-so-changing world of marketing has ...

07.11.2018

Influencer Marketing

11 Influencer Marketing Statistics You Should Know

INFLUENCER MARKETING — is it a bubble or are we onto something truly groundbreaking? In the last 12 months, the market demand for influencer marketing has exploded. As an early mover in the ...

05.15.2018

Influencer Marketing

Top 3 Influencer Marketing Tips for Restaurants

For many in the restaurant business, influencer marketing remains a frontier. Rules can be hard to come by and the strategies everchanging. Add to that a layer of youth dominated lingo, and it’s ...

03.26.2018

Influencer Marketing

How To Verify An Influencer

In today’s market of social media marketing, it is CRUCIAL to target the correct influencers while trying to sell a specific product. While some influencers are easy to expose, a good fake ...

03.14.2018

Influencer Marketing

Top 3 Ways Small Businesses Approach Social Influencers

– 5 Minute Read – by Guest Contributor Kevin Hsu – The average American spends up to 2 hours a day on social media. It’s no real surprise that large companies are spending ...

03.02.2018

Influencer Marketing

Marketing Super Heroes

25 min audio only “Everyone is an expert in something. I know my sister, she’s probably an expert on entertainment television. She watches a lot of Kardashians. But as we’ve seen, ...

02.28.2018

Influencer Marketing

VERO and the Future of Influencer Marketing

5 minute read VERO – a new social media app – took over the conversation on the internet because it’s directly challenging its competitors and their net worth – Facebook ...

02.20.2018

Influencer Marketing

Influencer Partnerships 101: Examples and Strengths

5 Minute Read Influencer partnerships require a different set of skills from advertisers. Yet they offer a unique set of rewards conventional advertising cannot access. As seen in the video below: a ...

05.10.2017

Influencer Marketing

Top 12 Influencer Conferences of 2017

Influencer marketing is certainly not what it used to be just two or three short years ago. The entire industry has exploded from an entirely new category of content commercialization to mainstream ...

07.20.2016

Influencer Marketing

Who is an influencer?

Influencer marketing has evolved from being an experimental channel to one of the most powerful strategies in a brand marketer’s arsenal. As the influencer marketing market matures, a number of ...

07.11.2016

Influencer Marketing

The Influencer Marketing Landscape

This post was originally published on AdWeek. Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics ...

06.28.2016

Influencer Marketing

What Is Influencer Marketing?

Think of influencer marketing as an extension of word-of-mouth According to Google, the search volume for “influencer marketing” has grown by 5000% per month since 2015. What is influencer ...

05.11.2016

Influencer Marketing

5 Reasons Why Influencers Replaced Traditional Celebrities

In a 2014 survey among U.S. teens, Variety found that Daniel Radcliffe—lead actor in Harry Potter, the second-highest grossing film series of all time—ranked as the 15th most influential ...

06.02.2014

Influencer Marketing

Do You Trust Ads? Or Do You Trust Your Friends?

Jesse Leimgruber – CEO explains how NeoReach is disrupting influencer marketing at Alchemist Demo Day ’14.   ...

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