The Big Reach

NeoReach’s most interesting topics and trends.

Influencer Marketing

15 Successful Influencer Marketing Examples (2022)

Utilizing influencers in your marketing campaign has been proven to work time and time again. Influencers bring creativity, trusting audiences, and intelligent success; it’s undeniable that ...

Influencer Marketing

Q3 Top Spenders and Creators on YouTube

For the 2022 Q3 report for top spending brands on YouTube, which covers July 1st through September 30th we utilized our social intelligence API and collected all of the videos that were posted on ...

Influencer Marketing

Micro Influencer Marketing: The Ultimate Guide

With the rising prominence of the internet and social media, influencer marketing has never been more meaningful. From fitness aficionados to artists and foodies, creators from all around the globe ...

Influencer Marketing

Skills Every Aspiring Influencer Marketing Manager Must Keep An Eye On

If you’ve ever wondered whether you could use your existing digital and social skills professionally, you’re asking the right questions. Questions an influencer marketing manager might ask. Just ...

Influencer Marketing

Reels vs TikTok: Which is Better for Creators or Brands?

TikTok has reshaped the landscape of social media. Today, almost every major social media platform has a short-form video feature. For creators and marketers alike, the debate is Reels vs TikTok: ...

Influencer Marketing

10 Best Brand Collabs That Just Made Sense

We’ve all seen that Pepsi commercial with Kendall Jenner and thought to ourselves, I can’t believe someone approved this… Well, that’s an example of a bad collab. But I’m here to share with ...

Influencer Marketing

What Makes Wordle So Addictive? (And What Can Marketers Learn)

To begin, what in the world is Wordle? For those who don’t know, haven’t you been wondering why people are posting green, gray, and yellow boxes all over social media, specifically on Twitter?  ...

Influencer Marketing

Best Crypto Marketing Agency For Your NFT Campaigns

The advent of cryptocurrency has been on the rise since the early past decade, and in 2022 it’s going to reach new heights. Influencers are now starting to market themselves on the blockchain, ...

Influencer Marketing

Are Influencers Relatable? Redefining Relatability

A slight caffeine addiction, spending hours a day on TikTok, only speaking to the same three friends, and excessive online shopping. Relatable, right? There is nothing more comforting than seeing ...

Influencer Marketing

Linktree Takes Off As Creators Start To Monetize

Being a creator in this day and age almost requires you to branch out to as many social media platforms as possible. The wider your influence is on the internet, the greater your chance of growth and ...

Influencer Marketing

Why You Need Influencers In Your Paid Media Marketing Strategy

The rise of social media in the 21st century has completely transformed the way individuals and businesses market, advertise, and build their image. With the advent of platforms such as Instagram and ...

Influencer Marketing

Fraud Alert! Do Your Influencers Have Fake Followers?

Fake Instagram followers have been around since the birth of Instagram and continue to haunt the minds of current influencers eager for an uptake of their most cherished currency: attention. The ...

Influencer Marketing

TikTok vs YouTube: The Ultimate Comparison of Video Platforms for Brands and Creators

Video content is one of the leading consumed media types worldwide. There are two main players in today’s video world that brands and creators should compare: TikTok vs YouTube. YouTube changed the ...

Influencer Marketing

Lifespan of a Social Media Post: How Long is Your Content Relevant?

Let’s be honest, we’ve all struggled to receive high engagement on social media. Unless you’re lucky enough to have a post go viral, you’ll be struggling to keep audience retention rates high ...

Influencer Marketing

6 Things To Do With Influencers After Raising Series B Funding

To completely understand what B series funding is, one must be aware of the other initial steps that lead to B round funding. Before a company can reach B series funding from potential investors, ...

Influencer Marketing

Why Influencer Marketing Campaigns Should Integrate a Paid Ads Component

Influencer marketing is no doubt one of the fastest-growing industries. Years ago who would’ve thought that being an ‘influencer’ could be a career and that these creators would play such a ...

Influencer Marketing

How Influencer Marketing For Startups Can Help You Get Funding

For your startup company to grow and succeed in a heavily saturated market, it’s important to invest time and effort in your marketing strategies. Generally, startups have limited funds and ...

Influencer Marketing

TikTok vs Instagram: How Creators Use Each Social Media Platform Differently

It’s no secret that influencers are a big part of any social media. Brands are constantly partnering with influencers to reach bigger audiences. But when it comes to TikTok vs Instagram, creators ...

Influencer Marketing

How Influencer Marketing Increases Brand Awareness

Most companies have made the leap to social media to establish an online presence for their brand, and one of the easiest ways to do this is through influencer marketing. This form of social media ...

Influencer Marketing

5 Ways NeoReach Excels at Ecommerce Marketing for Your Brand

With the world going digital, especially over the last year, ecommerce marketing has emerged as one of the quickest and most effective ways to build a successful business. Its also become a major ...

Influencer Marketing

Top Influencer Marketing Agency Los Angeles Edition

With influencer marketing still being on the cusp of cutting-edge marketing techniques, there are a few agencies that stand out from the rest. We’ve already compiled the top influencer agencies ...

Influencer Marketing

Changes to Expect in Influencer Marketing Post Pandemic

It’s no surprise that the Covid-19 pandemic has changed almost everything about our lives. We’ve already experienced so much change, and the changes won’t stop post pandemic. We can expect ...

Influencer Marketing

Top 10 Influencer Marketing Startups

Influencer marketing startups can play a key role in a brand or influencer’s career, connecting influencers to brands and driving the campaign to new heights. Influencer marketing startups ...

Influencer Marketing

Industry’s Best Sources for Influencer Marketing Insights

With influencer marketing continuously gaining traction becoming one of the most attractive industries for brands to spend their marketing dollars, it’s important for brands and individuals to stay ...

Influencer Marketing

TV Advertising is a Waste of Money When You Look at the Data

When the average person thinks of advertising, their minds likely will go to television commercials, since tv advertising has been so commonplace over the last 30 years. However, it is undeniable ...

Influencer Marketing

What is a Nano Influencer, How to Find Them, & Why You Want Them

If you’re looking to get started in the influencer marketing industry or are looking to diversify your strategy, hiring nano influencers is a great place to start. Although they are the influencers ...

Influencer Marketing

How to Get a Job in the Influencer Industry

When people outside of the industry think of influencer marketing, they may only think of the final product, an influencer and an ad, that they come in contact with on their own social media ...

Influencer Marketing

Maximizing Influencer Marketing ROI

 As many brands are starting to steer towards influencer marketing advertising, it can be hard for companies to see a return on their investment in such a competitive climate. Influencer marketing ...

Influencer Marketing

Take Your Brand To The Next Level With Influencer Marketing Advertising

When the 2000s came so did the rise of the internet. The internet gave companies and brands the opportunity to explore and take advantage of the new market. Now, the rise and popularity of social ...

Influencer Marketing

Working with an Influencer Talent Agency: What You Should Know

An influencer talent agency secures brand, endorsement, and campaign deals for the talent they represent and manage. They also help creators build their own personal brands and businesses while the ...

Influencer Marketing

Cost of Influencer Marketing Pricing Breakdown

With the introduction of influencer marketing over the past few years, pricing points have become a subject of interest for many brands. Many brands have started shifting their marketing techniques ...

Influencer Marketing

Types of Influencer Marketing Ads to Run on Social Media

Influencer marketing and social media have a symbiotic relationship, cultivating an environment where both industries (and individuals) can thrive in. The influencer marketing industry has proven ...

Influencer Marketing

Year in Review Stats: Influencer Marketing Report 2020

2020 was a big year for the influencer marketing industry. As the world shut down due to the global pandemic, consumers began to rely more and more on technology and social media in their daily ...

Influencer Marketing

Top Picks for the Best Influencer Management Agency

As a brand interested in investing money into influencer marketing, finding the right influencer management agency to work with is key. If you want to launch a successful campaign on social media for ...

Influencer Marketing

NeoReach Recommended Partners

In the influencer marketing industry, there are many companies that offer similar services with some slight variations. In this case, many of these companies are kind enough to refer their clients to ...

Influencer Marketing

Best Free Influencer Search Tool To Manage Your Campaigns

Influencer marketing techniques are becoming increasingly popular due to the high demand for the new virtual advertising tactics. But one of the most difficult parts of running a successful campaign ...

Influencer Marketing

How to YouTube Influencer Marketing for Brands Breaking into the Space

Influencer Marketing can be found on every social media platform today in various shapes and forms. Novelty has come along with creating TikTok and Instagram campaigns but YouTube influencer ...

Influencer Marketing

Announcing NeoReach Freemium! Free Influencer Marketing Platform

Running an influencer marketing campaign is no easy task. From creating the initial concepts to implementing the campaign online, each step requires careful planning and oversight. Perhaps the most ...

Influencer Marketing

What Influencer Marketing Services Does an Agency Provide?

Influencer marketing is the future of the marketing industry and, as brands and agencies experiment with trends and engaging campaign strategies, influencer marketing continuously proves to be more ...

Influencer Marketing

How To: Holiday Marketing with Influencers on Social Media

The holiday season is upon us and, despite COVID-19, the holiday spirit is still in full swing. The holiday season represents an integral moment for businesses and marketers to engage with consumers. ...

Influencer Marketing

Passion Economy Over Gig Economy: Growth and Monetization

In the last decade or longer, America has established a booming “gig” economy. Characterized by “boss babes” and “side hustlers,” society’s needs have created an on-demand marketplace, ...

Influencer Marketing

NeoReach Creator Connections 2020 Digital Event Debrief

This year, NeoReach hosted the Creator Connections digital event to explore the influencer marketing industry, how it’s changed in the past year, and how it will continue to evolve moving into ...

Influencer Marketing

Most Relevant Tools and a Phone System for Influencer Marketing Campaigns

Combined with an excellent social media marketing strategy, influencer marketing is bound to bring more conversions and help build lasting relationships with customers and clients. Here we discussed ...

Influencer Marketing

Reddit Recap: Influencer Ali Spagnola’s AMA on Influencer Marketing and Social Media

Founded in 2005, Reddit quickly became a popular social networking site that hosts a massive collection of forums, or threads, where users can share their favorite content and start mass discussions. ...

Influencer Marketing

Clash is THE New Video Streaming App

From the ashes of an impending TikTok shutdown rises a new, equally fun but far more private video creation app called Clash. By Creators and for Creators, this 21-second video streaming app is ...

Influencer Marketing

Marketing Analysis Report: The Growing CBD Market

Cannabidiol, better known as CBD, has become a popular natural remedy due to its calming effects without the mind-altering and euphoric “high” of marijuana. As an appealing option for those ...

Influencer Marketing

Influencers Supporting USPS

When it comes to online activism, more and more influencers have begun to use their voice to speak their mind and spread awareness. With what some are calling a “war” on the United States Postal ...

Influencer Marketing

Best Subscription Service Influencer Campaigns

Subscription services are extremely popular with consumers at the moment. These services send certain items or products in weekly, monthly, or quarterly subscription boxes. The most popular services ...

Influencer Marketing

10 Must-See Influencer Brands Launched By Your Favorite Creators

When your favorite influencers aren’t focused on creating new digital content on their chosen platforms, many of them are putting their full attention on their own brands. Influencer brands of all ...

Influencer Marketing

7 Highest Performing Influencer Marketing Companies (Updated for 2021)

Running a successful social media campaign can be a difficult task for an in-house marketing team. Luckily, influencer marketing companies can help any business with a social media campaign, and ...

Influencer Marketing

Best Social Media Influencer Agency for Your Influencer Marketing Campaigns

It’s no secret that influencer marketing is on the rise. With the insane amount of growth in the influencer industry and no sign of a slowdown, many influencers have partnered with social media ...

Influencer Marketing

Bang Energy Campaign Teardown

With more than 1.7M followers on Instagram, Bang Energy has made a name for itself as a premiere energy drink in not only the food and drink industry but on social media too. With their booming ...

Influencer Marketing

How to Be An Instagram Influencer

The well-known app, Instagram, has become a powerhouse for influencers around the world to create personal brands. Getting “influencer status” comes with many perks especially in today’s age of ...

Influencer Marketing

Rapid Fire Tips for How to Become a TikTok Influencer

When striving to be an influencer, you are competing against and trying to outshine hundreds of millions of people as well as be noticed by them. In this article, you will learn 10 insider tips and ...

Influencer Marketing

How Much Do YouTubers Make from Their Videos

It is no secret that being a YouTuber comes with a lot of financial gains. Successful creators of all backgrounds and content genres share a common thread: their wealth. But the question is, how do ...

Influencer Marketing

Remove Unconscious Bias from Influencer Marketing: A Guide for Influencers, Brands, and Marketers

In her book Me and White Supremacy, author, activist, and speaker Layla F. Saad discusses, among many other important topics, the ways unconscious bias pervades all aspects of home, social, and work ...

Influencer Marketing

TikTokker Pricing Guide: What Type of Budget to Expect for Influencer Marketing on TikTok (Updated for 2021)

TikTok is a social media platform that allows users to create and post short videos. The content of these videos vary, allowing all users to both view and post content that interests them on the ...

Influencer Marketing

Kyle Reynolds Shares How Top Floor Management Came to Fruition

Kyle Reynolds’ journey epitomizes the true meaning of putting yourself out there, taking risks, dreaming big, and never taking no for an answer. Pursuing a new career and starting a business of ...

Influencer Marketing

Express VPN Campaign Teardown

When it comes to virtual private networks, or VPNs, Express VPN is the #1 trusted leader in the industry. With its popularity and growth, Express VPN has made a name for itself on social media – ...

Influencer Marketing

B2B Influencer Marketing: How to Guide for Brands to Launch their Next Campaign

Business to Business (B2B) Marketing is more saturated than ever before, which is why it’s so important your marketing efforts stand out from the rest of the crowd. B2B influencer marketing does ...

Influencer Marketing

Reddit Influencer Marketing: How to Use Reddit for Brands, Marketers and Influencers

Reddit is a widely successful social media platform that provides information to any and all topics via thread format. Through individual threads, one can start conversations, ask questions, and ...

Influencer Marketing

TikTok Algorithm Explained

With TikTok recently blowing up to more than 800 million active users worldwide, the app’s algorithm can seem mysterious when compared to veteran platforms like Facebook or Instagram. However, the ...

Influencer Marketing

Why Should You Use IGTV?

Over the past decade, social media has become an essential marketing tool for brands and influencers. Most social media platforms offer different features that can be used to promote one’s brand ...

Influencer Marketing

Epic Games Campaign Teardown

While new streaming platforms like Twitch establish themselves in the digital gaming community, YouTube maintains its title as the top gaming site to host influencers and their branding initiatives. ...

Influencer Marketing

New to TikTok? Follow these 5 Tricks to Guarantee You’ll Go Viral

You downloaded TikTok! You want to learn new dances, make silly and original videos, and of course… you want to go viral! By now, you’ve probably heard about the “For You” Page. The ...

Influencer Marketing

Welcome to NeoReach’s Influencer Marketing Reddit Resource

As one of the most popular social networking sites as of 2020, you can find resources for anything on Reddit – including influencer marketing. Welcome all, to NeoReach’s influencer marketing ...

Influencer Marketing

Top 10 Sponsored YouTube Videos from Q1 2020

YouTube has now grown into one of the biggest advertising platforms for brands in nearly every industry. While traditional advertising was done on the billboards and commercials, we have seen a shift ...

Influencer Marketing

How To: Influencer Marketing for Small Businesses

Influencer marketing for small businesses can be an extremely cost-effective way to raise brand awareness. Influencer marketing campaigns, when done correctly, put a business in front of their ...

Influencer Marketing

What is a Micro Influencer and How to Find Them

If you are a smaller brand, looking to jump into influencer marketing but don’t have a large budget, you should consider working with micro influencers. Maybe you’ve tried working with larger, ...

Influencer Marketing

What Successful Brand Collaborations Look Like

Brand collaborations have now risen to the top of a successful brand’s “to do” list, in order to generate hype and attract new customers. Customers today are highly engaged in all avenues of ...

Influencer Marketing

Why Your Brand Should Take this Time to Plan Your Influencer Strategy

With the uncertainty of COVID-19, some brands have begun to cut down on their marketing spend and cancel product launches due to nationwide shutdowns and stay-at-home orders. And for those in the ...

Influencer Marketing

Brands Are Using Influencer Marketing to Spread COVID-19 Awareness

The outbreak of the famed COVID-19 from the coronavirus family has led to a global emergency that has threatened the prosperity of many companies. However, companies that provide personal protective ...

Influencer Marketing

These Social Media Usage Stats Might Surprise You

Social media seems to have taken over the world, but we’re not complaining! From Instagram to Twitch to TikTok, there is certainly no shortage of content for us to consume and in these coronavirus ...

Influencer Marketing

7 Different Types of Influencers You Should Know

Influencing has evolved from posting a brand deal on YouTube to changing the way people think, act, and essentially live their lives. Influencers of all industries have used their platform to create ...

Influencer Marketing

Vine 2.0: Byte

What Is Byte? Eight years after the meteoric rise of the original short-form video format platform Vine, Vine creator Dom Hofmann has returned to the social media scene and released Byte. Byte is an ...

Influencer Marketing

The Benefits of Influencer Marketing: Why You Should Leave TV Advertising Behind

If you’re in the marketing industry, you know just how powerful storytelling is. Any effective campaign likely tells a story that resonates with consumers, thereby stimulating business. This is ...

Influencer Marketing

The Evolution of Influencer Marketing over the Past Decade

It’s 2020, a new decade, and so it’s natural to reflect on how much has changed in the past 10 years. It’s no surprise to read that social media has been one of the main engines driving that ...

Influencer Marketing

The Best of TikTok Ads

TikTok is the booming young social media platform bringing new stars to fame. In light of this fact, it only makes sense that brands are taking advantage of this unsaturated platform to extend their ...

Influencer Marketing

6 Types of Influencer Marketing Campaigns

Any user of social media has definitely seen a sponsored post before. Many people think of the typical format where an influencer does a cheesy pose with a product, but recently, posting sponsored ...

Influencer Marketing

Exploring Audience Trends and Cultural Norms on TikTok

On November 16 of this year, a poorly mounted tire on 16-year old Katie Cornetti’s car came loose as she was driving. She lost control of the vehicle, which flipped over and left Cornetti and her ...

Influencer Marketing

The Rise of Ad Memes

How Ad Memes Are Becoming Company Strategy In the past decade, the way advertisers connect with their audiences has completely shifted. Magazine readership in the past year is down 13% and newspaper ...

Influencer Marketing

Influencer Marketing Predictions for 2020

Everyone is running the numbers and it’s no secret that influencer marketing predictions for 2020 exceed $10 billion. Growing $2 billion this past year alone, influencer marketing is a force to be ...

Influencer Marketing

A Lookback at Influencer Marketing in 2019

Look back at it. You’ll want to see this. It’s hard to believe that in 2018 brands were still skeptical of the rapidly growing influencer marketing sector, despite the astonishing ROI. As we ...

Influencer Marketing

Crash Course: Influencer Marketing Platforms

At this point, everyone knows what an influencer is, but what is an influencer marketing platform? Much like social media, influencer marketing platforms are online tools that connect brands and ...

Influencer Marketing

10 Best Examples of Influencer Marketing in 2019

With the growth of social media platforms, influencers are growing in popularity along with them. In the age of digital media, the influencer marketing industry has seen heightened growth and is ...

Influencer Marketing

New FTC Guidelines Released for Influencers  

As influencers and advertisers, both must follow guidelines by the Federal Trade Commission (FTC) in order to protect consumers. When influencers work with brands to recommend or endorse their ...

Influencer Marketing

James Charles Net Worth: From Makeup to Millions

It is shocking how much money now lies in the YouTube industry. YouTube is estimated to be worth up to $160 billion! It’s no wonder that becoming an influencer has become a career goal for many ...

Influencer Marketing

Top 10 Influencer Marketing Stats

Is influencer marketing really living up to the hype? First, check out these ten frequently asked questions about influencer marketing if you’re just getting started. With this ...

Influencer Marketing

The Death of the Death of Influencer Marketing

If you think about the biggest commercial innovations over the past century or so you start to see a common thread. Whether they’re products or services or something else entirely, these ideas ...

Influencer Marketing

The Rise of the VSCO Girl

Ah, VSCO. Every trendy girl’s go-to editing app. VSCO has taken the Instagram game by storm, inundating your feeds with countless edits. Whether you’re a C1 or A6 lover, we all have at least ...

Influencer Marketing

Top 10 Influencer Marketing Agencies (Updated for 2021)

Since we last posted our Top 10 list on the best Influencer Marketing Agencies in mid-2019, a lot has changed. Amidst a global pandemic, almost a year later we still see continuous growth in the ...

Influencer Marketing

Top 10 KPI’s For Your Influencer Marketing Campaign

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Influencer Marketing

Top 10 Frequently Asked Influencer Marketing Questions

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Influencer Marketing

Influencer Marketing Benchmark Report 2019

As technological dependence increases and society become more social media focused, it is important to ask the question of whether influencer marketing is growing or declining. Why should we focus on ...

Influencer Marketing

Why Nano Influencers are a Huge Deal

If you’re tired of big social media influencers getting paid for ads, you’re in luck… sort of. Many companies are beginning to target smaller accounts, called nano influencers, to get their ads ...

Influencer Marketing

How To Become A Social Media Influencer

By Ryan Eaton The rise of social media came suddenly and continues to evolve. Since its emergence, many participants have struggled to find the sole purpose; however, social media influencers have ...

Influencer Marketing

How Much Are Social Media Influencers Paid?

By Ryan Eaton Ever since the emergence of social media, a new trend has come along with it: influencers. In an online world, that hasn’t entirely taken shape yet, these internet celebrities have ...

Influencer Marketing

How Paid Ads & Influencer Marketing Go Together Like PB&J

The secret sauce to amplifying your message and increasing reach within the current social media landscape is tapping into relevant influencers to create branded content and pushing ad budget behind ...

Influencer Marketing

How Chiara Ferragni earned more media value than Meghan Marckle

By Kyleigh Eaton Chiara Ferragni is a top influencer, with over 14.6 million Instagram followers her net worth is well above the average influencer or celebrity. She started her blog, “The Blonde ...

Influencer Marketing

5 Powerful New Instagram Features You Need To Know In 2018 Part II

This is the second installment of the “5 Powerful New Instagram Features You Need To Know In 2018” read the first one here. As you know, Instagram is the go-to app for Gen Z and Millennials ...

Influencer Marketing

Social Media in 2018: 13 Stats That Might Surprise You

If you’re going to look up social media statistics, you’re likely going to drown in a sea of information, interesting and not-so-interesting stats, and stats that might even contradict ...

Influencer Marketing

5 Powerful New Instagram Features You Need To Know About In 2018

This is the first part of the series on new Instagram features. Stay tuned for the next installment. As Instagram recently hit one billion users globally, the platform has introduced a multitude of ...

Influencer Marketing

Why Most Brands Don’t Post to Instagram Stories

In June, Instagram tallied over 1 Billion monthly active users. For comparison, that’s more than 3x as many monthly users as Snapchat and over 15x as many monthly users as Periscope. Combined with ...

Influencer Marketing

The Power of Influencer Marketing

It’s 2018. Say goodbye to the good ole’ newspaper advertisements and infomercials that are almost cheesier than your Uncle’s jokes at Thanksgiving. The ever-so-changing world of marketing has ...

Influencer Marketing

11 Influencer Marketing Statistics You Should Know (Updated for 2021)

When we first published this blog in 2018, we were not quite sure how influencer marketing would evolve in the coming years. We were optimistic with influencer marketing statistics that it would ...

Influencer Marketing

Top 3 Influencer Marketing Tips for Restaurants

For many in the restaurant business, influencer marketing remains a frontier. Rules can be hard to come by and the strategies everchanging. Add to that a layer of youth dominated lingo, and it’s ...

Influencer Marketing

How To Verify An Influencer

In today’s market of social media marketing, it is CRUCIAL to target the correct influencers while trying to sell a specific product. While some influencers are easy to expose, a good fake ...

Influencer Marketing

Top 3 Ways Small Businesses Approach Social Influencers

– 5 Minute Read – by Guest Contributor Kevin Hsu – The average American spends up to 2 hours a day on social media. It’s no real surprise that large companies are spending ...

Influencer Marketing

Marketing Super Heroes

25 min audio only “Everyone is an expert in something. I know my sister, she’s probably an expert on entertainment television. She watches a lot of Kardashians. But as we’ve seen, ...

Influencer Marketing

VERO and the Future of Influencer Marketing

5 minute read VERO – a new social media app – took over the conversation on the internet because it’s directly challenging its competitors and their net worth – Facebook ...

Influencer Marketing

Influencer Partnerships 101: Examples and Strengths

5 Minute Read Influencer partnerships require a different set of skills from advertisers. Yet they offer a unique set of rewards conventional advertising cannot access. As seen in the video below: a ...

Influencer Marketing

Top 12 Influencer Conferences of 2017

Influencer marketing is certainly not what it used to be just two or three short years ago. The entire industry has exploded from an entirely new category of content commercialization to mainstream ...

Influencer Marketing

Who is an influencer?

Influencer marketing has evolved from being an experimental channel to one of the most powerful strategies in a brand marketer’s arsenal. As the influencer marketing market matures, a number of ...

Influencer Marketing

The Influencer Marketing Landscape

This post was originally published on AdWeek. Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics ...

Influencer Marketing

What Is Influencer Marketing? (Updated for 2021)

Now more than ever it seems as though brands are getting more and more creative with their marketing techniques to target consumers. From the conventional television ad, all the way to big data, ...

Influencer Marketing

5 Reasons Why Influencers Replaced Traditional Celebrities

In a 2014 survey among U.S. teens, Variety found that Daniel Radcliffe—lead actor in Harry Potter, the second-highest grossing film series of all time—ranked as the 15th most influential ...

Influencer Marketing

5 Creative Influencer Marketing Case Studies (Updated for 2021)

In social media, it’s easy to find trends to copy and algorithms to follow. But when it comes to influencer marketing, weird and one-of-a-kind will always make for the most successful campaigns. ...

Influencer Marketing

Do You Trust Ads? Or Do You Trust Your Friends?

Jesse Leimgruber – CEO explains how NeoReach is disrupting influencer marketing at Alchemist Demo Day ’14.   ...

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