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Influencer marketing techniques are becoming increasingly popular due to the high demand for the new virtual advertising tactics. But one of the most difficult parts of running a successful campaign is finding the right influencers with the right audience demographics, background, and brand affiliation to get the job done. So finding a website that can help alleviate the stress of finding influencers is something that would be a huge help. And even better; many of them are now free!
Many influencer marketing companies have started launching free versions of their own paid software. Of course, the free versions have limited capabilities, making it harder to a platform that may fit all of your needs. Our list of “freemium” platforms should aid in the search for finding what is right for you and your brand!
With the serious impact that COVID-19 has had on the majority of brands around the world, budgets have been cut, calling for many marketing campaigns to come to a halt. In order for brands to continue on with their campaigns, it was imperative that influencer marketing companies were able to accommodate the need to reduce cost, while still driving traffic to their platform. With that, comes the introduction of many of the newly released free versions of their software.
These new free versions allow brands to still find influencers, while still allowing influencers to collaborate with brands to make a living. And while it may seem silly that influencer marketing companies are opening up their platforms; post-COVID-19 it will help create a sense of brand loyalty that will keep the customers coming in.
Since each platform is going to have varying “locked content”, it is important to know the available features of each platform’s free version. Below, find our list that outlines our top free influencer search tool platforms.
Recently launching their new freemium platform, NeoReach is at the forefront of the influencer marketing industry working with big companies like Moose Toys, Netflix, Draft Kings, Robinhood, and many more.
Using NeoReach’s freemium tool (which you can find here), comes with access to an extensive influencer platform that hosts over 2.6 million creators. From here you are able to organize influencers into lists, look at (some) audience demographics, and find influencers that you may not be able to find on other platforms.
This free search tool can really come in handy when it comes to convenience. And in the case you decide to upgrade your play (which you should), the whole influencer industry is at your fingertips. With this access, comes professional advisors that help put together comprehensive solutions and unique insight into different ways to run your campaigns.
This seems to be too good to be true, as it comes with nothing to lose! Check out NeoReach’s Freemium tool and all the benefits will fall into place.
Want to know more about NeoReach’s Freemium search tool? Read about the benefits and features here.
Influencer.co takes their free platform to a whole new level, introducing a social media-esque idea that allows users to interact with each other, other brands, and other influencers. This unique idea that allows connections to be made is something that many other platforms do not include.
Now into the nitty-gritty! Influence.co, like other platforms, allows users to generate lists of influencers that help a brand organize their potential creators. The free influencer search tool lets users make basic searches limiting the list of influencers to 50. With that, you are able to generate 3 lists, and outreach to influencers and publish campaigns up to 12 times a month.
If/When you upgrade to the Business Pro plan, you are allowed to make unlimited searches, unlimited lists, advanced searches, and much more. For more information on Influencer.co and to see all they have to offer click here!
Looking to run an epic influencer marketing campaign with a perfect fit influencer? NeoReach has the best experience in creating viral campaigns that convert on social media. Sign up here!
Upfluence is an all-inclusive platform that allows users to create outstanding campaigns using their massive database full of influencers from just about every niche you can think of. This free influencer search tool uses an advanced AI tool to analyze a creator’s content for reach, engagement, and much more.
This AI system helps users narrow down their search by using keywords to sift through a sea of influencers to give you exactly what you are looking for. What is unique about this platform is the Google Chrome extension that you can download that gives you real-time data while you are on an influencers platform. This cutting edge influencer marketing tool is great for brands of all sizes, no matter how small. Upfluence is able to upgrade your campaign to the next level, and better yet, it is all for free. Check it out, it can’t hurt!
Interested in AI? Read about how AI is becoming more prevalent in digital marketing and advertising here.
4. Post For Rent
Post For Rent doubles as both an influencer marketing search tool as well as a message board showing reviews for both brands and influencers that could be insightful before running a campaign. On the other hand, influencers can also see the rating of the brand left by other influencers. This neat feature helps both brands and influencers determine if they are willing to partner with specific others.
Using Post For Rent alleviates the work on the brand. Once a brand posts a public campaign it alerts influencers if the campaign aligns with their profile, where they can then apply to be a part of the campaign. This is a cool feature that is not available on other platforms, which can help activate creators that you may not be able to find.
Other Great Free Influencer Search Tool Platforms
Below, you will find an additional list of a free influencer search tool that might benefit your brand in other ways:
Check out any of these sites for more in-depth information about their specific free influencer search tool. It is important to get a head start in the influencer marketing world, and using these tools will help you and your brand get the upper hand!