Social Media Fraud Is On The Rise
As the inﬂuencer marketing industry continues to grow, so too has the market for fake followers and fake likes. Unethical inﬂuencers cheat with audience size and engagement to trick unsuspecting advertisers. Key methods most commonly used to defraud include purchasing fake/bot followers, likes, or comments, or taking part in the engagement rings to artiﬁcially grow/boost accounts.
Best-In-Class Fraud Detection System
When it comes to evaluating audience credibility, NeoReach has continued to grow and expand its offerings for brand safety and protection with next-generation AI-based fraud detection technology.
Our audit methodology relies on algorithms that tie fake followers/likes statistically to known bot farms. Conﬁrm the authentic relationship between an inﬂuencer and their audience and verify whether followers and engagements are real or fake prior to making your ﬁnal selection of inﬂuencers for a campaign – saving you both time and money while protecting your brand in the process.
How It Works
Provide us with social proﬁle or post URLs. That’s it. We do the scanning, you get emailed the report. No monthly commitment is required, simply purchase credits for the data you’d like analyzed. If you already have a NeoReach account, inform us which inﬂuencers (from each respective campaign) require scanning. We’ll handle the rest.
Example use cases:
1. Scan proﬁles to screen inﬂuencers for fraud before running a campaign.
2. Scan posts on active campaigns for post-campaign fraud reporting.
NeoReach Is Committed To Transparency & Brand Safety
Seamlessly integrate our social insights with your enterprise application to see more data, craft effective campaigns, and make better business decisions. With access to millions of inﬂuencers’ insights, you’ll be better equipped to capture your target audience. Our suite of inﬂuencer marketing APIs provides sponsored campaign, post data, and creator metrics to today’s leading enterprise applications and tools in real-time. Get to know the fans of any inﬂuencer with our comprehensive audience demographics.
Example Audit: Instagram
Inquire About Pricing
All audits are self-serve and do not require a monthly commitment to run. Clients shall be invoiced at the close of each Service Month for Self-Serve Audits run during that Service Month. For full details about pricing or to request a sample audit please email firstname.lastname@example.org to learn more.