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Objectives & Results
Promote a travel based user generated content campaign, and resolve operational bottlenecks in influencer contracting, relationship management, and performance tracking.
2
Reduction in Cost per Aquisition
1.8
Impressions
Objectives & Results
Generate targeted brand awareness among males ages 17 to 25, before the launch of World of Tanks 2016 Super Bowl Ad. World of Tanks partnered with YouTuber DemolitionRanch to showcase a Chieftain Tank crushing an actual vehicle.
17
Cumulative Views to date
60
Reduction in customer acquisition cost
Objectives & Results
Generate awareness around Investigation Discovery’s premiere of “Is O.J. Innocent? The Missing Evidence”. Discovery drove over half a million views to their trailer two weeks before the series aired, resulting in the number one trending hashtag on Twitter during the shows primetime premiere.
29
Influencers
10
Impressions
1
Trending Hashtag in the US
Objectives & Results
Drive attention and contest participation around TLC’s Season 3 premiere of Outdaughered, Delivering a top five trending hashtag on Twitter in the US, Outdaughered premiered with it’s highest season premiere rating to date.
13
Influencers
8
Impressions
$135
in Earned Media Value
Objectives & Results
Generate awareness around Investigation Discovery’s premiere of “Casey Anthony: An American Murder Mystery ”. Working with a handful of influencers, Discovery was able to create a massive conversation on Facebook and Twitter live during the show, leading to the number three top national trending hashtag on Twitter during the show’s premiere.
$270
in Earned Media Value
19
Impressions
5:1
ROI
Objectives & Results
Create targeted consumer exposure on YouTube as “the Internet’s favorite mattress” promoting a path to purchase a Casper mattress directly on their brand website. Casper more than doubled their expected campaign goals reaching tens of thousands of customers, and generating a massive increase in sales of their premium mattress line.
30
Website Visits
1700
items added to cart
2.7
Impressions
Objectives & Results
Generate social awareness for the launch of WalMart Star Wars product line and Gold Disc Giveaway in a family-friendly way.
80
Impressions
220
Likes
45
Website Visitors
Objectives & Results
Drive in-app deposits via influencer posts on YouTube, Instagram, and Twitch targeting US-based males, 18-45 years old.
30
Impressions
5:1
ROI
5
CPA Compared to Competitors
Objectives & Results
Drive viewership to the newly launched season of Booze Traveler via influencer promotions.
22
Influencers
22
Impressions
267
Engagements
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