Marta Mielczarska
@martamielczarskaa
Making USIMS the Household eSIM Name
NeoReach activated 48 creators across 16 markets to promote USIMS in their native languages, combining influencer marketing with SEO, ASO, social media management, and paid media to increase global brand awareness and drive app downloads.
371K+
Downloads
31.88%
Conversion Rate
19.5K+
New Customers
48
Creators
NeoReach Influencer Services for USIMS
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the USIMS campaign
USIMS was looking to accomplish three goals: increase brand awareness on a global scale, increase downloads and active users/eSIM installations, and scale revenue while competing against giants like Verizon and T-Mobile in the saturated eSIM space. NeoReach created a multi-faceted approach that involved influencers, SEO, ASO (App Store Optimization), social media management, and paid media management.
The campaign activated 48 macro travel creators across the globe to promote USIMS in their native languages, enabling direct targeting of international audiences. The most memorable activation was sending a creator to the Paris Olympics, where she attended the opening ceremony and capitalized on this global event for maximum exposure.
The campaign resulted in over 371,000 downloads and a 31.88% average app store conversion rate across 16 different languages and regions.
The brief
Set the objective
NeoReach activated 48 creators across 16 markets to promote USIMS in their native languages, combining influencer marketing with SEO, ASO, social media management, and paid media to increase global brand awareness and drive app downloads.
Casting
Cast the roster
We cast 48 creators activated including Marta Mielczarska, Tyler Glass, Richi Jain, whose audiences map directly to USIMS’s apps audience, across Instagram and TikTok.
Activation
Run the activation
Activated 48 macro travel creators globally who promoted USIMS in their native languages across 16 markets. Creators took both heartfelt and educational approaches, weaving USIMS into their travel content naturally, with many posts going viral through authentic storytelling.
Channels
Go native on every channel
Creators published content native to Instagram and TikTok, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 371K+ Downloads, 31.88% Conversion Rate and 19.5K+ New Customers — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for USIMS
The creators we cast, briefed, and managed for the USIMS campaign.
Tyler Glass
@tylerwayneglass
Richi Jain
@richi.shah
Alex Broggi
@alex.broggi
Deepak Chahar
@deepak_chahar9
The NeoReach team that led the USIMS campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Explore similar campaigns
It's an integrated always-on system: influencers create demand, SEO/ASO capture and convert search and store traffic, and paid amplifies winners. The combined funnel drove 371K+ downloads at ~32% store conversion.
Creators promote in their native languages to speak directly to local audiences; we coordinate briefs, localization, and reporting centrally while letting creators localize the creative.
Spend scales with markets and creator volume; the always-on model lets us reinvest in what converts and prune what doesn't, protecting profitable installs. We'd scope budget to your market list and CAC targets.
Both: within the always-on program we sent a creator to the Olympics opening ceremony to capitalize on a global moment for outsized exposure — a planned spike inside the ongoing engine.
USIMS focused on profitable app installs and active eSIM users, not raw downloads — so the program optimized toward long-term engagement and revenue, with 19.5K+ new customers tracked.