Nikias Molina
@nikiasmolina
Laifen CES 2024 Event Marketing Campaign
NeoReach activated 8 tech, unboxing, and health creators at CES 2024 to maximize Laifen's brand exposure for their innovative household products including the Swift hair dryer and Wave electric toothbrush.
14.6M
Total Impressions
12M
Total Views
43
Total Social Posts
8
Total Creators
NeoReach Influencer Services for Laifen
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the Laifen campaign
Laifen, a company that creates innovative household products such as their fast drying hair dryer the Swift and groundbreaking electric toothbrush the Wave, tasked NeoReach with bringing creators to their CES 2024 booth to maximize brand exposure. NeoReach strategically activated 8 influencers in tech, unboxing, dental health, and CES content across Instagram, TikTok, and YouTube to create personality-driven, tech-focused content that showcased authentic experiences at the convention.
The campaign achieved 14.6 million total impressions and 12 million total views by encouraging creators to share genuine interactions with Laifen's newest Wave products, resulting in positive audience response due to the organic approach to technology.
The brief
Set the objective
NeoReach activated 8 tech, unboxing, and health creators at CES 2024 to maximize Laifen's brand exposure for their innovative household products including the Swift hair dryer and Wave electric toothbrush.
Casting
Cast the roster
We cast 8 creators activated including Nikias Molina, TechRight, Nanji Twins, whose audiences map directly to Laifen’s tech audience, across Instagram, TikTok and YouTube.
Activation
Run the activation
NeoReach strategically selected 8 mid-macro tier influencers oriented around tech, unboxing, and health content to create product-focused, personality-driven content at CES and in the 30 days following the event. The approach emphasized authentic, organic interactions with Laifen's booth and products to ensure genuine audience engagement.
Channels
Go native on every channel
Creators published content native to Instagram, TikTok and YouTube, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 14.6M Total Impressions, 12M Total Views and 43 Total Social Posts — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
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Book a strategy callCreator cast for Laifen
The creators we cast, briefed, and managed for the Laifen campaign.
TechRight
@tech.right
Nanji Twins
@nanjitwins
RJ Turner MD
@sportsbagmd
The NeoReach team that led the Laifen campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Explore similar campaigns
We bring vetted creators to the booth to capture authentic on-site content, then extend it for 30 days post-event — 8 creators here produced 43 posts and 14.6M impressions around CES 2024.
By scheduling content across the 30 days following CES rather than only during the show, so the booth moment becomes a month-long content stream rather than a one-day spike.
We cast 8 mid-macro creators across tech, unboxing, dental health, and CES content so the Wave toothbrush and Swift dryer reached both gadget and health-oriented audiences authentically.
Headline metrics were 14.6M impressions and 12M views across 43 posts; for booth/lead goals we can attach traffic, giveaway entries, and link clicks (creators ran a product giveaway).
By choosing creators with genuinely engaged audiences and encouraging real interactions with the products at the booth, so audiences responded positively to the organic approach.