How NeoReach helped raise awareness and engagement for Laifen at the 2024 CES Conference.
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Laifen creates innovative household products such as their fast drying hair dryer, the Swift, and more recently, their groundbreaking electric toothbrush, the Wave.
NeoReach was tasked with bringing creators to Laifen’s Booth at CES to maximize Laifen's brand exposure at CES 2024 — engaging at least 8 influencers who would create and share diverse, impactful content directly from the event and target a wide and relevant audience.
With deciding which on-site creators would promote Laifen's booth at CES, NeoReach strategically chose influencers in tech, unboxing, dental health, and CES content. We were then tasked with producing pieces of content across various social media platforms at CES and in the 30 days following the event.
For this Campaign, we successfully activated 8 creators through Instagram, TikTok, and YouTube to build awareness leading up to the CES convention, achieving 14.6 Million total impressions.
We leveraged 8 mid-macro tier influencers oriented around tech, unboxing, and health to maximize Laifen's brand exposure at CES 2024. By creating product focused, personality driven content on YouTube, TikTok, and Instagram, we ensured audiences were actively engaged in Laifen’s newest Wave products.
We showcased authentic content around Laifen’s booth at CES, encouraging creators to share their genuine experiences and interactions at the convention. Audiences responded positively to the content due to the organic approach to the technology. By ensuring the creators were actively engaged in their communities and had authentic audiences we made sure appropriate audiences were targeted by the content.
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@nanjitwins Had so much fun at CES this past week with Laifen Tech! Be sure to enter the giveaway for your chance to win their newest product 🪥✨ #laifenatCES #laifen @Laifen Store . . . #dentist #dental #dentalstudent #dentalschool #predental #predent #reels #predentalstudent #predentaltips #dentalschoollife #prehealth #dentaltwins #twinsisters #twinsofinstagram #sisters #twinning #twin #twinstagram #twinlife #studyaesthetic #premedmotivation #studytips #studymotivation #studentlife #explorepageready
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Witness the headliners dominating CES.
210k Followers on Instagram
50.9K Followers on TikTok
106k Followers on Instagram
195k on Instagram
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We collaborated with 8 influencers across Instagram, TikTok, and YouTube, generating 14.6 million impressions. By focusing on personality-driven content, we showcased Laifen’s innovative products, fostering genuine excitement among CES attendees. Key takeaways include the effectiveness of authentic creators in targeting relevant audiences and the power of organic content in driving engagement and brand recognition.
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