USIMS

Just Play

How NeoReach helped raise awareness and engagement for Laifen at the 2024 CES Conference.

14.6M

Total Impressions

8

Total Creators

43

Total Social Posts

12M

Total Views

Phase 1

How NeoReach helped Laifen Set the Stage

Laifen creates innovative household products such as their fast drying hair dryer, the Swift, and more recently, their groundbreaking electric toothbrush, the Wave.

Phase 1

Strategizing Laifen's Success

NeoReach was tasked with bringing creators to Laifen’s Booth at CES to maximize Laifen's brand exposure at CES 2024 — engaging at least 8 influencers who would create and share diverse, impactful content directly from the event and target a wide and relevant audience.

Influencer Selection and Post-CES Content Drive

With deciding which on-site creators would promote Laifen's booth at CES, NeoReach strategically chose influencers in tech, unboxing, dental health, and CES content. We were then tasked with producing pieces of content across various social media platforms at CES and in the 30 days following the event.

Phase 2

Phase 2

Personality Driven, but Tech Focused

For this Campaign, we successfully activated 8 creators through Instagram, TikTok, and YouTube to build awareness leading up to the CES convention, achieving 14.6 Million total impressions.

Influencing Innovation

We leveraged 8 mid-macro tier influencers oriented around tech, unboxing, and health to maximize Laifen's brand exposure at CES 2024. By creating product focused, personality driven content on YouTube, TikTok, and Instagram, we ensured audiences were actively engaged in Laifen’s newest Wave products.

Real Interactions, Real Impact

We showcased authentic content around Laifen’s booth at CES, encouraging creators to share their genuine experiences and interactions at the convention. Audiences responded positively to the content due to the organic approach to the technology. By ensuring the creators were actively engaged in their communities and had authentic audiences we made sure appropriate audiences were targeted by the content.

Creator Content

The Line Up

Witness the headliners dominating CES.

Nikias Molina

210k Followers on Instagram

TechRight

50.9K Followers on TikTok

Nanji Twins

106k Followers on Instagram

RJ Turner MD

195k on Instagram

Phase 3

The Results Are In

14.6 M

Total Impressions

8

Total Creators

14.6M

Total Impressions

43

Total Posts

12M

Total Views

We collaborated with 8 influencers across Instagram, TikTok, and YouTube, generating 14.6 million impressions. By focusing on personality-driven content, we showcased Laifen’s innovative products, fostering genuine excitement among CES attendees. Key takeaways include the effectiveness of authentic creators in targeting relevant audiences and the power of organic content in driving engagement and brand recognition.

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