NeoReach Social guides

Digital Media Guides

Cause-Driven Micro-Influencers: Amplifying Social Impact Through Authentic Partnerships

Discover the power of cause-driven micro-influencers in revolutionizing marketing strategies. In our comprehensive guide, we explore how these influencers, with their authentic dedication to social …

Marketing Meets AI: The Pros and Cons of AI in Marketing

Explore AI in marketing with insights into its pros, cons, and real-world case studies. Learn how AI enhances personalization, predictive analytics, and customer support. Delve …

UGC vs. IGC is becoming an important topic that we address in our guide!

Navigating User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)

User-generated content (UGC) vs. influencer-generated content (IGC) are integral parts of today’s digital marketing strategy. NeoReach’s guide explores the key differences between UGC vs. IGC, …

How Brands Can Sell High-Demand Products for eCommerce Campaigns

Understanding consumer behavior is crucial to success in today’s competitive eCommerce market. High-demand products have significant consumer interest, especially during peak times of demand, and …

The Ultimate TikTok Shop Report

The TikTok Shop launched on September 12th in the United States. This hotbed for ecommerce activity is projected to reach over $60 billion in global …

A Guide to Influencer Marketing on TikTok

Influencer marketing has grown substantially in recent years. In 2023, the industry is worth over $21 billion, an impressive 29% increase from last year’s $16.4 …

Twitch Monetization Guide: How to Make Money as a Streamer

Twitch is the most recognizable streaming platform amongst influencers and creators. These creators include Esports juggernaut Ninja and Spanish-language vlogger Rubius, who moved to Twitch …

How to Negotiate with Creators For Your Next Campaign

Negotiating pay is not a new phenomenon. However, in a world where anyone and everyone can be a content creator at the click of a …

A Guide to Influencer Marketing on Instagram

If you go on social media, it seems that everyone and their mother is an influencer. From different products to different platforms, there is an …

How Influencer Marketing Agencies Parallel Word of Mouth Marketing

Coupled with dedicated influencers and goal-driven campaigns, word of mouth marketing, an already “valuable form of marketing” can help businesses meet their goals. Influencers are …

Image of two hands, one pointing a thumb down and one pointing a thumb up

Biggest Mistakes in Influencer Marketing & How to Prevent Them

Influencer marketing may seem like a gamble. For such a lucrative industry, some influencer promotions can net millions and publicity for the brand they’re promoting, …

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