Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos is the number of videos from the previous week (Monday through Sunday).
Total views are the combined views from the total number of videos.
Prices Going Up...
Above are this week’s top spenders on YouTube from July 18, 2021, through July 25, 2021. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.
On this week’s Top Spender’s list, we are seeing brands spend less than last week, as well as 1 new brand coming into spot #6 on the list. Our number one Top Spender from this week Manscaped who spent $504,004 and had 28 sponsored videos. Our featured Manscaped post was with Brandon Herrera, the owner of a gun channel on YouTube. In this video, Herrera looks at cursed gun images submitted by his fans, and he also highlights Manscaped and their products. Check out the link above to view Brandon Herrera’s video and to look into Manscaped.
Every week at NeoReach, we like to highlight brands that are newly introduced to our Top Spenders list. This week, we have 1 new brand: Sims 4 in spot #6 who spent over $250k. To learn about Sims4, make sure to click the link above. And for more on next week’s Top Spenders, make sure to check back next Tuesday!