Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos is the number of videos from the previous week (Monday through Sunday).
Total views are the combined views from the total number of videos.
Below are this week’s top spenders on YouTube from November 28, 2021, through December 5, 2021. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.
On this week’s Top Spender’s list, we are seeing some familiar brands move up, as well as 4 new brands coming into spots 2, 6, 9, and 10 on the list. Our number one Top Spender from this week was ExpressVPN who spent $712,922.10 and had 29 sponsored videos. Our featured ExpressVPN post was with CalebCity, a popular channel on YouTube. In his video, CalebCity highlights how ExpressVPN can protect users' privacy online. Check out the link below to view CalebCity's video and to look into ExpressVPN.
Every week at NeoReach, we like to highlight brands that are newly introduced to our Top Spenders list. This week, we have 4 new brands: CSR2, SeatGeek, Kamikoto, and EuroOptic each spending over $283k. To learn about these new brands on our list, make sure to click each link below. And for more on next week’s Top Spenders, make sure to check back next Tuesday!