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Top Spenders on YouTube
Weekly Leaderboards
BrandIMV?Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos?Videos is the number of videos from the previous week (Monday through Sunday).
Total Views?Total views are the combined views from the total number of videos.
Featured Post1Ubisoft$706,978.1254,090,539IMV: $706,978.12?Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos: 5?Videos is the number of videos from the previous week (Monday through Sunday).
Views: 4,090,539?Total views are the combined views from the total number of videos.
2Best Fiends$530,446.3424,324,648IMV: $530,446.34?Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos: 2?Videos is the number of videos from the previous week (Monday through Sunday).
Views: 4,324,648?Total views are the combined views from the total number of videos.
3Scentbird$297,280.0451,728,038IMV: $297,280.04?Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos: 5?Videos is the number of videos from the previous week (Monday through Sunday).
Views: 1,728,038?Total views are the combined views from the total number of videos.
4Policygenius$296,408.4061,891,005IMV: $296,408.40?Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos: 6?Videos is the number of videos from the previous week (Monday through Sunday).
Views: 1,891,005?Total views are the combined views from the total number of videos.
5ExpressVPN$292,735.22202,226,709IMV: $292,735.22?Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos: 20?Videos is the number of videos from the previous week (Monday through Sunday).
Views: 2,226,709?Total views are the combined views from the total number of videos.
6Better Help$275,923.9041,930,255IMV: $275,923.90?Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos: 4?Videos is the number of videos from the previous week (Monday through Sunday).
Views: 1,930,255?Total views are the combined views from the total number of videos.
7MetaPCs$250,135.32121,575,479IMV: $250,135.32?Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos: 12?Videos is the number of videos from the previous week (Monday through Sunday).
Views: 1,575,479?Total views are the combined views from the total number of videos.
8Curology$243,298.7832,106,141IMV: $243,298.78?Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos: 3?Videos is the number of videos from the previous week (Monday through Sunday).
Views: 2,106,141?Total views are the combined views from the total number of videos.
9Mattel$236,901.1822,005,371IMV: $236,901.18?Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos: 2?Videos is the number of videos from the previous week (Monday through Sunday).
Views: 2,005,371?Total views are the combined views from the total number of videos.
10GFuel$235,540.24171,739,278IMV: $235,540.24?Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos: 17?Videos is the number of videos from the previous week (Monday through Sunday).
Views: 1,739,278?Total views are the combined views from the total number of videos.
Spending Less...
Below are this week’s top spenders on YouTube from October 3, 2021, through October 10, 2021. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.
On this week’s Top Spender’s list, we are seeing brands spend less than last week, as well as 2 new brands coming into spots 2 and 3 on the list. Our number one Top Spender from this week was Ubisoft who spent $706,978.12 and had 5 sponsored videos. Our featured Ubisoft post was with CoryxKenshin, a popular channel on YouTube. In his video, CoryxKenshin highlights Ubisoft and their products. Check out the link below to view CoryxKenshin’s video and to look into Ubisoft.
Every week at NeoReach, we like to highlight brands that are newly introduced to our Top Spenders list. This week, we have 2 new brands: Best Fiends and Scentbird each spending over $295k. To learn about these new brands on our list, make sure to click each link below. And for more on next week’s Top Spenders, make sure to check back next Tuesday!
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