Top Spenders on YouTube

Weekly Leaderboards

Brand
IMV
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

Videos
?

Videos is the number of videos from the previous week (Monday through Sunday).

Total Views
?

Total views are the combined views from the total number of videos.

Featured Post
1
Honey
$2,151,580
10
12,550,433
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 10
?

Total views are the combined views from the total number of videos.

Views: 12,550,433
2
Reese’s
$1,192,871
24
9,317,109
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 24
?

Total views are the combined views from the total number of videos.

Views: 9,317,109
3
Bang Energy
$869,730
23
5,858,195
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 23
?

Total views are the combined views from the total number of videos.

Views: 5,858,195
4
NordVPN
$827,005
10
5,073,763
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 10
?

Total views are the combined views from the total number of videos.

Views: 5,073,763
5
ExpressVPN
$796,435
32
5,745,278
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 32
?

Total views are the combined views from the total number of videos.

Views: 5,745,278
6
Raycon
$503,510
9
3,678,310
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 9
?

Total views are the combined views from the total number of videos.

Views: 3,678,310
7
Ridge Wallet
$408,345
20
2,732,542
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 20
?

Total views are the combined views from the total number of videos.

Views: 2,732,542
8
Skillshare
$406,507
25
2,493,068
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 25
?

Total views are the combined views from the total number of videos.

Views: 2,493,068
9
Kiwico
$388,127
6
2,739,075
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 6
?

Total views are the combined views from the total number of videos.

Views: 2,739,075
10
SquareSpace
$380,623
23
2,538,011
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 23
?

Total views are the combined views from the total number of videos.

Views: 2,538,011

Honey Coming Out On Top

Above are this week's top spenders on YouTube from July 23, 2020 through August 3, 2020. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be located in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.

Very popular online browser extension, Honey, takes this week's top spot on our Top Spenders List. Honey spent a total of $2,151,580 over 10 sponsored videos which is insane. Honey made our list just three weeks ago, spending a total of $595,555, which is almost 4 times less then what they spent this week. Honey partnered with Michael Reeve’s, who got 3.9 million views on a single video, which makes up 39% of the IVM that Honey spent this week across all videos. This massive amount spent on just one video seems to be worthwhile. We would also like to highlight KiwiCo for entering our Top Spenders list spending $388,127. KiwiCo is an interactive educational subscription that gives kids (and adults) fun experiences with at-home science experiments. Checkout our linked video to see a full unboxing of one of KiwiCo's monthly boxes! This brand has never made our list, and we are excited to see if they will continue investing into influencers.

Week after week, we find that brand’s are investing more into influencer marketing, which is cheaper than most alternate forms of advertising. Come back next Tuesday to find out which companies invested the most into the newest form of advertising!

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