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Top Spenders on YouTube

Weekly Leaderboards

Brand
IMV
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

Videos
?

Videos is the number of videos from the previous week (Monday through Sunday).

Total Views
?

Total views are the combined views from the total number of videos.

Featured Post
1
Lord's Mobile
$1,445,328
2
11,777,897
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV: $1,445,328
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 2
?

Total views are the combined views from the total number of videos.

Views: 11,777,897
2
Honey
$1,016,438
19
6,321,545
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV: $1,016,438
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 19
?

Total views are the combined views from the total number of videos.

Views: 6,321,545
3
Keeps
$826,736
17
5,738,882
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV: $826,736
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 17
?

Total views are the combined views from the total number of videos.

Views: 5,738,882
4
ExpressVPN
$671,462
31
4,857,336
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV: $671,462
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 31
?

Total views are the combined views from the total number of videos.

Views: 4,857,336
5
Squarespace
$641,387
22
3,919,891
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV: $641,387
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 22
?

Total views are the combined views from the total number of videos.

Views: 3,919,891
6
Current
$440,845
2
2,951,748
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV: $440,845
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 2
?

Total views are the combined views from the total number of videos.

Views: 2,951,748
7
Audible
$355,756
13
2,245,265
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV: $355,756
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 13
?

Total views are the combined views from the total number of videos.

Views: 2,245,265
8
Skillshare
$339,694
31
2,169,130
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV: $339,694
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 31
?

Total views are the combined views from the total number of videos.

Views: 2,169,130
9
Old Spice
$323,904
1
3,354,532
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV: $323,904
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 1
?

Total views are the combined views from the total number of videos.

Views: 3,354,532
10
Oculus
$319,476
4
2,172,947
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV: $319,476
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 4
?

Total views are the combined views from the total number of videos.

Views: 2,172,947

Lord Oh My!

Above are this week's top spenders on YouTube from February 21, 2021 through February 28, 2021. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be located in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.

On this week’s Top Spenders list we have Lord’s Mobile, a popular new mobile video game that put you to the test with their take on heroes and villains! With only two videos, they were able to gather a total of 11,777,897 views and spent a total of $1,445,328. Lord’s Mobile used Dude Perfect, one of the most subscribed to gaming channels to promote their new game. To check out this new app, use the link above! Using Dude Perfect instantly allows your game to be seen by millions, making him one of the most sought after creators to work with!

Every week at NeoReach, we like to highlight brands that are newly introduced to our Top Spenders list. This week, we see Oculus, a virtual reality gaming console that has taken the world by storm. This console allows users to physically be inside of a game using a headset and a hand held remote to simulate real world action! For more information about this awesome service, click the link above! And for more on next week’s Top Spenders, make sure to check back next Tuesday!

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