Top Spenders on YouTube

Weekly Leaderboards

Brand
IMV
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

Videos
?

Videos is the number of videos from the previous week (Monday through Sunday).

Total Views
?

Total views are the combined views from the total number of videos.

Featured Post
1
LG
$734,725
1
6,814,846
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 1
?

Total views are the combined views from the total number of videos.

Views: 6,814,846
2
ExpressVPN
$609,952
14
4,020,526
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 14
?

Total views are the combined views from the total number of videos.

Views: 4,020,526
3
Skillshare
$453,091
28
2,759,885
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 28
?

Total views are the combined views from the total number of videos.

Views: 2,759,885
4
Bang Energy
$367,864
13
2,462,547
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 13
?

Total views are the combined views from the total number of videos.

Views: 2,462,547
5
NZXT
$315,042
4
2,453,879
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 4
?

Total views are the combined views from the total number of videos.

Views: 2,453,879
6
Keeps
$266,092
8
1,687,303
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 8
?

Total views are the combined views from the total number of videos.

Views: 1,687,303
7
ASUS
$236,261
4
1,475,714
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 4
?

Total views are the combined views from the total number of videos.

Views: 1,475,714
8
Snuggle
$230,950
1
1,578,912
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 1
?

Total views are the combined views from the total number of videos.

Views: 1,578,912
9
War of Crypta
$222,344
1
1,402,012
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 1
?

Total views are the combined views from the total number of videos.

Views: 1,402,012
10
The Walking Dead The World Beyond
$208,381
2
1,430,250
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 2
?

Total views are the combined views from the total number of videos.

Views: 1,430,250

Tech Giant on Top

Above are this week's top spenders on YouTube from September 14, 2020 through September 21, 2020. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be located in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.

For the first time, we see LG coming in as number one on this week's top 10 list. LG is a brand that is known worldwide for its wide array of technology products that include home appliances, TVs, radios, etc. This company spent around $734,725 in the influencer marketing industry in order to market their newest smartphone: the LG Wing. What better way than to get YouTube sensation Unbox Theory to test out their new product. With over 17 million followers on YouTube alone, LG played it smart having this influencer promote their product.

Along with our new number one spot, we also want to highlight ASUS and Snuggle for making our list. These two companies have never been featured in our Top Spenders category, and we are intrigued as to where they will fall next week. For more on next week’s Top Spenders, make sure to check back next Tuesday!

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