Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos is the number of videos from the previous week (Monday through Sunday).
Total views are the combined views from the total number of videos.
Less than Last Week...
Below are this week’s top spenders on YouTube from September 12, 2021, through September 19, 2021. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.
On this week’s Top Spender’s list, we are seeing brands spend less than last week, as well as 3 new brands coming into spots 3, 8, and 10 on the list. Our number one Top Spender from this week was OperaGX who spent $515,083.58 and had 1 sponsored video. Our featured OperaGX post was with The Russian Badger, a popular channel on YouTube. In this video, The Russian Badger is playing the game Left 4 Dead 2. The Russian Badger also highlights OperaGX, and their products related to gaming. Check out the link below to view The Russian Badger’s video and to look into OperaGX.
Every week at NeoReach, we like to highlight brands that are newly introduced to our Top Spenders list. This week, we have 3 new brands: Curiosity Stream, MetaPC, and MPL each spending over $275k. To learn about these new brands on our list, make sure to click each link below. And for more on next week’s Top Spenders, make sure to check back next Tuesday!