Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos is the number of videos from the previous week (Monday through Sunday).
Total views are the combined views from the total number of videos.
"Thank you for sponsoring this video!"
Below are this week’s Top Spenders on YouTube from January 15, 2022, through January 22, 2022. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.
There is a new age on the internet’s biggest platform. An age where paid sponsorships are critical to the longevity of a channel and are celebrated by the Creator’s subscribers. Brands recognize that in this digital age where Gen Z can name more YouTubers than television characters, a Creator’s platform is the perfect space to showcase their products. The Top Spenders of YouTube are reaching tens of millions of viewers weekly. From tech geeks to film buffs and vloggers, Brands are tapping into the audiences of all kinds of Creators. The payoff of brand sponsorship yields mutual benefits to the brands and Creators. “Thank you to Honey for sponsoring this video” is a popular tagline that has been generated across YouTube. Honey is this week’s Top Spender on YouTube, spending $524,059.48, working with 4 different Creators. The featured Honey video was with YouTuber Sayfia Nygaard. Check out Sayfia Nygaard’s video and look into Honey!
NeoReach recognizes that future big brands may begin with their first steps on YouTube, so we are always on the lookout for fresh faces that are making big waves. We like to highlight brands that are newly introduced to the Top Spender’s list. This week, we have two new brands: Ninja Must Die and Wren. The two brands spent over $547,201.38. To learn about these new brands on our list, make sure to click each link below. And for more on next week’s Top Spenders, make sure to check back next week!