Influencer Media Value is calculated from the total number of Impressions and Engagements.
Videos is the number of videos from the previous week (Monday through Sunday).
Total views are the combined views from the total number of videos.
Brands Supporting Creator's Endeavors
Below are this week’s Top Spenders on YouTube from May 7, 2023, through May 14, 2023. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.
Scrolling up on your phone will inevitably lead you to fall on an ad, either on YouTube Shorts or on the landing page of TikTok. Ads are inescapable, even in the content of the creators themselves. It is by way of sponsor posts and brand deals that Creators are able to create their desired content without the constraints of monetization. Sometimes, a creator’s content is not always in line with the rules of the platform algorithm. A few years back, the ad apocalypse on YouTube caused creators to increase their awareness and association with brands. Brands and sponsored posts help provide creators the ability to create content that is true to their platform. This is true for Creators like Mike’s Mic and Anncy Twinkle. Brands and sponsorships on YouTube are prevalent across the platform, as sponsorships and brand deals are integral to the creator economy. The ability to reach and connect with the audience directly is exclusive to the internet and its audience. From YouTube commentary videos to long deep dives, all types of creators can benefit from working with brands. Factor is the Top Spender on YouTube this week, having spent nearly $375,000. Factor worked with the YouTube Channel, Donut, reaching over 700,000 viewers. Check out Donut’s video and try out Factor!
NeoReach is always looking to showcase up-and-coming Brands. This week, Shopify is the newest Top Spending brand. Shopify’s total spending amounted to $175,340.22. To learn about this new brand on our list, make sure to click the link below. And for more on next week’s Top Spenders, make sure to check back next week!