Top Spenders on YouTube

Weekly Leaderboards

Brand
IMV
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

Videos
?

Videos is the number of videos from the previous week (Monday through Sunday).

Total Views
?

Total views are the combined views from the total number of videos.

Featured Post
1
NordVPN
$3,380,370
13
20,437,859
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 13
?

Total views are the combined views from the total number of videos.

Views: 20,437,859
2
Honey
$1,162,609
7
7,763,661
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 7
?

Total views are the combined views from the total number of videos.

Views: 7,763,661
3
Keeps
$573,627
17
3,961,645
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 17
?

Total views are the combined views from the total number of videos.

Views: 3,961,645
4
ExpressVPN
$513,608
26
4,084,020
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 26
?

Total views are the combined views from the total number of videos.

Views: 4,084,020
5
Audible
$448,666
16
2,665,116
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 16
?

Total views are the combined views from the total number of videos.

Views: 2,665,116
6
Playstation
$392,934
1
2,640,156
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 1
?

Total views are the combined views from the total number of videos.

Views: 2,640,156
7
ButcherBox
$317,065
2
2,419,046
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 2
?

Total views are the combined views from the total number of videos.

Views: 2,419,046
8
Ridge Wallet
$310,393
23
2,057,751
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 23
?

Total views are the combined views from the total number of videos.

Views: 2,057,751
9
Buyee
$304,904
2
1,537,557
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 2
?

Total views are the combined views from the total number of videos.

Views: 1,537,557
10
Clinique
$289,599
2
1,990,942
?

Influencer Media Value is calculated from the total number of Impressions and Engagements.

IMV:
?

Videos is the number of videos from the previous week (Monday through Sunday).

Videos: 2
?

Total views are the combined views from the total number of videos.

Views: 1,990,942

Holiday Safety Taken Seriously

Above are this week's top spenders on YouTube from November 15, 2020 through November 22, 2020. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be located in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.

With the holiday season starting up with this week with Black Friday, we see brands ramping up their influencer marketing spending, in hopes of connecting with consumers to buy their product! NordVPN, like last week, spent an outrageous $3,380,370 on sponsored content in hopes of viewers trying out their product. With the increase in online shopping this season, using a VPN is a smart way to keep your online activity private when dealing with personal information such as credit cards and home addresses! NordVPN was able to get over 20 million views with help from PewDiePie, YouTube’s most followed creator! This holiday season make sure to try out NordVPN!

Every week at NeoReach, we like to highlight brands that are newly introduced to our Top Spenders list. This week, ButcherBox, the newest at home meal delivery service, makes our top list amongst some of the industries biggest competitors. Make sure to check out this new game using the link to their sponsored video! For more on next week’s Top Spenders, make sure to check back next Tuesday!

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