NeoReach worked with Just Play on four campaigns to promote classic characters.
Accounts Reached
Impressions
Engagements
Creators Activated
Just Play is a toy developer and promoter primarily working with large companies like Hasbro, Mattel, and The Walt Disney Company. Just Play reached out to NeoReach for assistance in promoting specific toys for the holiday season, two Mickey Mouse and Minnie Mouse toys.
Senior Account Manager
Head of Campaign Operations
Campaign Operations Manager
Junior Campaign Manager
The Just Play campaign aimed to promote the awareness of 4 specific toys to children ages 5-7 and others who may be giving gifts to children ages 5-7. We split the campaign into four smaller campaigns, one for each toy.
We activated 33 family and mom creators for the campaign to meet Just Play's goal. This group consisted of 7-11 individual creators for each toy to broaden the reach and exposure, resulting in very little overlap.
Instagram and TikTok were both used in this campaign where we could reach families and gift-givers. The creators posted videos and a link in their bio that directed the audience to the product purchase page. We suggested Instagram creators create a story post to better deliver the product page link directly on the video.
177.6K Followers on TikTok
99.6K Followers on Instagram
212K Follower on Instagram
647.6K Followers on TikTok
Accounts Reached
Accounts Reached
Impressions
Engagements
Creators Activated
By activating creators that focused on parents and families and through having a wide cast of creators, we were able to effectively reach the target audience and achieve Just Play’s goals.
We used a combination of organic posts, paid ads, and consistent, easy-to-find links to the product page through Instagram stories and links in bios.
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