Anite Gashumov
@mummyanite
Agency
Just Play Holiday Toy Campaign
Just Play partnered with NeoReach to promote 4 specific toys for the holiday season, targeting children ages 5-7 and gift-givers. The campaign activated 33 family and mom creators across Instagram and TikTok.
18.7M
Accounts Reached
17.3M
Impressions
91K
Engagements
33
Creators Activated
NeoReach Influencer Services for Just Play
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the Just Play campaign
How NeoReach took Just Play from brief to a multi-platform creator program, step by step.
The brief
Set the objective
Just Play partnered with NeoReach to promote 4 specific toys for the holiday season, targeting children ages 5-7 and gift-givers. The campaign activated 33 family and mom creators across Instagram and TikTok.
Casting
Cast the roster
We cast 33 creators activated including Anite Gashumov, Ariel Minter, Lauren Vandiver Green, whose audiences map directly to Just Play’s toys audience, across Instagram and TikTok.
Activation
Run the activation
NeoReach activated 33 family and mom creators across Instagram and TikTok, splitting into four smaller campaigns with 7-11 creators per toy to broaden reach and minimize overlap. Creators posted videos with bio links directing to product purchase pages, with Instagram creators also creating story posts for better link delivery.
Channels
Go native on every channel
Creators published content native to Instagram and TikTok, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 18.7M Accounts Reached, 17.3M Impressions and 91K Engagements — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for Just Play
The creators we cast, briefed, and managed for the Just Play campaign.
Ariel Minter
@mombunsandcaffeine
Lauren Vandiver Green
@vandifair
Robin Whitsett
@robinwhitsett
Trinity Bradley
@trinitysierra
Stephanie Norman
@stephkaynorman
Carly Waddell
@carlywad
Madison Chavez
@thechavezfamilyy
Shannon Tarkey
@boys_plus_triplets
Angela Holm
@angela.holm
MaHogany Jackson
@thejackson_twins
Nae Watson
@naenoelle
Vikki Cortez
@mymadisyn
Michelle Foley
@mgfoley
Taylor Garcia
@tgarcia1021
Ali Younes
@younesfamily
Vitalina Yurakova
@vitafamblog
Catherine Giudici Lowe
@catherinegiudici
Katherine Page
@woodandgraceblog
Kayla Freitas
@travelmomoirs
Delaney Taylor
@delaneydream
Haleigh Booth
@homesbyhaleigh_
Mackenzie Peterson
@kenzieshayne
Rosie Ali
@ava.ajara.and.me
Milan Lloyd
@lovemilanmarie1
Ayumi Lashley
@ayumiofficial
Irene Khan
@irenesarah
Kayla Petering
@this.little.wandering
Tiarra Boisseau
@tiarraboisseau
Risha Young
@laiyaface
Karina Manzo
@k.a.i.a_3
Mason Smith
@toddlertok
The NeoReach team that led the Just Play campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Social Media Manager
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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Creators are shortlisted for audience fit, vetted for authenticity with our AI fraud screening, then briefed and contracted by a senior team — so the reach you pay for is reach that converts.
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