NVIDIA I NeoReach Case Studies

Phase 1

Grow brand awareness

NVIDIA is an American based technology company. NVIDIA is a software and fabless company known for designing GPUs, APIs, data science, and high-performance computing. They are a leader in artificial intelligence hardware and software, gaming, and robotics. NVIDIA reached out to NeoReach for promotion of their GeForce RTX 30 Series Laptops to reach STEM students for a Back-to-School promotion. The goal of the campaign was to showcase the power of the laptop specifically for STEM students and courses, so we did a 'build something awesome' campaign where creators showed the power of the laptop to build fun science and engineering projects.

Phase 1

The Team

Katherine McLean

Senior Account Manager

Carrie Hein

Head of Campaign Operations

Rachel Braddy

Junior Campaign Manager

Phase 2

The Strategy

With a goal of promoting NVIDIA’s GeForce RTX 30 Series Laptops to reach STEM students for a Back-to-School promotion. The goal of the campaign was to showcase the power of the laptop specifically for STEM students and courses, Creators involved in the campaign referred to the “Build Something Awesome” and “Benefits of the Laptop” prompts we provided to help showcase the various functions and capabilities of the GeForce RTX 30 Series Laptops in content. In order to appeal to a younger demographic, creators incorporated humor, relatability, and an upbeat tone to their videos. Creators used the laptop in their videos to accelerate their computer science and engineering skills while building/doing the things that they love. Gaming was then the reward for their hard work!

Influencer Activation

To meet NVIDIA’s goal we targeted the exact creator niche and demographic whose audiences were strongly made up of US based students in the fields of tech, STEM, engineering, data science (and specifically incoming college freshmen). We executed the campaign on their desired timeline so we were able to showcase the product in a powerful way at the right time. The videos were fun and engaging, and the creators were diverse in their interests.

Choosing a Platform

We chose to run the campaign through 3 posts on TikTok to gain a higher reach. Content on Tiktok was created to be highly engaging through short form videos. Because creators produced content true to their style, the audience sentiment was just as genuine on their sponsored posts for this campaign. The paid support was used to drive clicks that are not supported in sponsored posts alone. We also ran 1 video on YouTube as a dedicated sponsored video. The creator was able to post a video that felt organic to his channel, while also centering the concept around the campaign’s messaging. The video received a strong positivity rate in sentiment, validating that organic-feeling content with a natural bridge to endorsement is the perfect formula.

Creator Content

@dannylum_

#ad Level up for school with this GeForce RTX laptop. Check out the link on my profile! #nvidia @nvidia #valorant #riotgames #robotics #engineering #3dprinting #maker

♬ original sound – Danny Lum

@kaemen.the.creator

Thanks to NVIDIA’s GeForce RTX 30 Series Laptop GPU, I was able to model all of the parts needed for my Iron-Man Hulk Buster Fist. If you are interested in leveling up your creative process and academic potential, click the link in my bio to learn more! #nvidia #nvidiacreators #Mechanicalengineering #Hulkbuster #ad

♬ Epic Music(842283) – Pavel

@gazi.ai

Spend the day with me trying out a new NVIDIA GeForce RTX 30 Series laptop! #nvidia #csmajors #studygram #ad

♬ Lo-Fi analog beat – Gloveity