Ashley Dixon
@alexanderreneedesign
Agency
Sam's Club Gift Card Promotion
Sam's Club partnered with NeoReach to promote discounted gift cards and raise awareness of deals and savings. The campaign activated 15 creators across family, crafting, home, lifestyle, and gaming niches on Instagram and TikTok.
2.5M
Total Impressions
$202,736
Influencer Media Value
15.1K
Total Engagements
15
Total Posts
NeoReach Influencer Services for Sam's Club
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the Sam's Club campaign
How NeoReach took Sam's Club from brief to a multi-platform creator program, step by step.
The brief
Set the objective
Sam's Club partnered with NeoReach to promote discounted gift cards and raise awareness of deals and savings. The campaign activated 15 creators across family, crafting, home, lifestyle, and gaming niches on Instagram and TikTok.
Casting
Cast the roster
We cast 15 creators activated including Ashley Dixon, Amy Darley, Denise Cooper, whose audiences map directly to Sam's Club’s retail audience, across Instagram and TikTok.
Activation
Run the activation
Activated 15 creators across family, crafting, home, lifestyle, and gaming niches with eight creators filming in-store and seven demonstrating online purchases. Creators were given creative freedom to choose their favorite brands while focusing on Sam's Club discounted gift cards.
Channels
Go native on every channel
Creators published content native to Instagram and TikTok, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 2.5M Total Impressions, $202,736 Influencer Media Value and 15.1K Total Engagements — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for Sam's Club
The creators we cast, briefed, and managed for the Sam's Club campaign.
Amy Darley
@amy.darley
Denise Cooper
@bemyguestwithdenise
David Lockridge
@6759983039373394949
Veena Crownholm
@Veenacrownholm
Amanda Seghetti
@amandaseghetti
Stephanie Gibson
@mygibsonhome
Felisha Noory
@lishnoory
Brittan Hughes
@athomewithbrittan
Shane Mong
@6611204717786152966
Cheyenne Traficante
@babybumpsandmombunss_
Jessica Johnson
@missjessicanicoleblog
Anne Behling
@annebehling.10
Nikki Mansch
@nikkimansch
Laura Dawson
@lauradawsonsd
The NeoReach team that led the Sam's Club campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Social Media Manager
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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Sam's Club case study FAQ
The questions brands ask most about this kind of campaign.
Connect with usWe run it end to end — strategy, creator casting, content, paid amplification, and measurement — all handled by one senior team so nothing gets lost at the handoffs.
Creators are shortlisted for audience fit, vetted for authenticity with our AI fraud screening, then briefed and contracted by a senior team — so the reach you pay for is reach that converts.
Every campaign is tracked to real outcomes on a live dashboard — reach, engagement, and the conversion or sales metrics the brand cares about, in real time rather than a slide deck a month later.