How NeoReach helped promote brand awareness and capitalize on Sam's Club's limited time offer.
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Sam's Club is a US-based company that offers prepaid card and transaction technologies, products, and services. Sam's Club’s product lines include retail prepaid services, subscriber services, and payment solutions. Sam's Club reached out to NeoReach to promote gift card sales in-store and online and raise awareness of the deals and savings found at Sam’s Club.
Senior Account Manager
Head of Campaign Operations
Junior Campaign Manager
The primary messaging for content focused on Sam’s Club discounted gift cards. In addition, we encouraged creators to choose their favorite brands to showcase in content. This creative freedom helped diversify the posts while adhering to the major talking points in the campaign briefing.
We activated a unique roster of 15 creators across niches such as family, crafting, home, lifestyle, and gaming. Eight creators filmed content in-store, and seven creators demonstrated purchases online.
We collaborated with several creators across Instagram and TikTok to best reach the desired audiences in family, crafting, home, lifestyle, and gaming.
View this post on Instagram
@bemyguestwithdenisedenis #ad @samsclub Extreme value up to 25% off your favorite brands. Sam’sClub #ExpectSomethingSpecial #SamsClubDeals
View this post on Instagram
@davidlockridge2.0 #ad Sam’s Club gift card savings!!! #SamsClub #ExpectSomethingSpecial #SamsClubDeals @Sam’s Club
156K Followers on Instagram
83.3K Followers on Instagram
86.6K Followers on TikTok
319.2K Followers on TikTok
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By intentionally activating creators in the desired niches and posting relatable and engaging content, we exceeded our planned impressions count and delivered 2.02x ROI in this campaign. We successfully drove great traffic to the landing page through “link in bio, ” resulting in audiences purchasing and repurchasing gift cards over the holiday season.
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