NVIDIA

A&E Networks

How NeoReach helped promote brand awareness and capitalize on Sam's Club's limited time offer.

2.5M

Total Impressions

15.1K

Total Engagements

15

Total Posts

$202,736

Influencer Media Value

Phase 1

Grow awareness of deals and savings at Sam’s Club and promote gift cards

Sam's Club is a US-based company that offers prepaid card and transaction technologies, products, and services. Sam's Club’s product lines include retail prepaid services, subscriber services, and payment solutions. Sam's Club reached out to NeoReach to promote gift card sales in-store and online and raise awareness of the deals and savings found at Sam’s Club.

Phase 1

The Team

Katherine McLean

Senior Account Manager

Carrie Hein

Head of Campaign Operations

Rachel Braddy

Junior Campaign Manager

Phase 2

Phase 2

The Strategy

The primary messaging for content focused on Sam’s Club discounted gift cards. In addition, we encouraged creators to choose their favorite brands to showcase in content. This creative freedom helped diversify the posts while adhering to the major talking points in the campaign briefing.

Influencer Activation

We activated a unique roster of 15 creators across niches such as family, crafting, home, lifestyle, and gaming. Eight creators filmed content in-store, and seven creators demonstrated purchases online.

Choosing a Platform

We collaborated with several creators across Instagram and TikTok to best reach the desired audiences in family, crafting, home, lifestyle, and gaming.

Creator Content

Creator Cast

Ashley Dixon

DIY & Home Decor Creator

Amy Darley

Stay-at-Home Mom & Lifestyle Creator

Denise Cooper

Organization & Home Decor Creator

David Lockridge

Family & Lifestyle Creator

Phase 3

Results are in...

2.5M

Total Impressions

2.5M

Total Impressions

15.1K

Total Engagements

15

Total Posts

$202,736

Influencer Media Value

By intentionally activating creators in the desired niches and posting relatable and engaging content, we exceeded our planned impressions count and delivered 2.02x ROI in this campaign. We successfully drove great traffic to the landing page through “link in bio, ” resulting in audiences purchasing and repurchasing gift cards over the holiday season.

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