By intentionally activating creators in the niches desired and posting relatable and engaging content, we were able to exceed our planned impressions count and deliver 2.02x ROI in this campaign. We successfully drove great traffic to the landing page through “link in bio” which resulted in audiences purchasing and repurchasing gift cards over the holiday season.
- Solutions
How NeoReach helped promote brand awareness and capitalize on Sam's Club's limited time offer.
2.5M
Total Impressions
15.1K
Total Engagements
15
Total Posts
$202,736
Influencer Media Value
Phase 1
Grow awareness of deals and savings at Sam’s Club while also promoting Sam’s Club gift cards
Sam's Club is a US-based company that offers prepaid card and transaction technologies, products, and services. Sam's Club’s product lines include a suite of retail prepaid services, subscriber services, and payment solutions. Sam's Club reached out to NeoReach to promote the sales of their gift cards in-store and online, as well as raise awareness of the deals and savings found at Sam’s Club.
Phase 1
The Team
Katherine McLean
Senior Account Manager
Carrie Hein
Head of Campaign Operations
Rachel Braddy
Junior Campaign Manager
Phase 2
Phase 2
The Strategy
The primary messaging for content was focused on Sam’s Club discounted gift cards. We also encouraged creators to choose their favorite brands to showcase in content. This helped to diversify the posts, while still adhering to the major talking points provided in the campaign briefing.
Influencer Activation
We activated a unique roster of 15 creators across niches such as family, crafting, home, lifestyle, and gaming. 8 creators filmed content in-store, and 7 creators demonstrated purchases online.
Choosing a Platform
We activated several creators across the platforms of both Instagram and TikTok where we could best reach the desired audiences in family, crafting, home, lifestyle, and gaming.
Creator Content
View this post on Instagram@bemyguestwithdenisedenis #ad @samsclub Extreme value up to 25% off your favorite brands. Sam’sClub #ExpectSomethingSpecial #SamsClubDeals
View this post on Instagram@davidlockridge2.0 #ad Sam’s Club gift card savings!!! #SamsClub #ExpectSomethingSpecial #SamsClubDeals @Sam’s Club
Creator Cast
Ashley Dixon
156K Followers on Instagram
Amy Darley
83.3K Followers on Instagram
Denise Cooper
86.6K Followers on TikTok
David Lockridge
319.2K Followers on TikTok
Phase 3
Results are in...
2.5M
Total Impressions
2.5M
Total Impressions
15.1K
Total Engagements
15
Total Posts
$202,736
Influencer Media Value
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