NeoReach worked with A&E to grow awareness for the release of their documentary.
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A&E Networks owns the HISTORY Channel, a premier brand for non-fictional storytelling and the U.S. premiere site of the documentary After Jackie. A&E Networks contacted NeoReach to increase brand awareness and promote their upcoming documentary about the African-American star baseball player Jackie Robinson.
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A&E Networks' goal was to partner with NeoReach to work with African-American baseball and history creators to share the campaign's message. These influencers spoke on the impact of Jackie Robinson’s legacy, following through the line of baseball players and activists who broke down barriers and advocated for social justice. Influencers tied their posts to the new documentary on the HISTORY channel with their own experiences and using the hashtag #AfterJackie.
To meet A&E Networks’ goal, we collaborated with eight key thought leaders in the history of baseball and social justice categories on TikTok to amplify Jackie Robison’s story and the aftermath of his legacy.
We primarily used TikTok as our platform to grow awareness and promote the upcoming documentary. From there, we collaborated with eight popular TikTok creators that met A&E Network’s target demographic.
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By activating African-American creators with strong followings and direct ties to baseball history and its connections to social justice, we were able to meet A&E Networks’ goals through this campaign.
NeoReach ensured that the campaign’s goals aligned with topics the creators were passionate about. They could share the value of After Jackie with their audience while bringing a high ROI and significantly furthering awareness of the documentary and its contents.
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