NeoReach worked with A&E to grow awareness for the release of their documentary.
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A&E Networks is the owner of the HISTORY Channel, a premier brand for non-fictional storytelling and the U.S. premiere site of the documentary After Jackie. A&E Networks reached out to NeoReach to increase brand awareness and promotion around their upcoming documentary about the African-American star baseball player Jackie Robinson.
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A&E Networks' goal was to partner with NeoReach in order to work with African-American baseball focused and history focused creators to share the campaign's message. These influencers were able to speak on the impact of Jackie Robinson’s legacy, following through the line of baseball players and activists who continued to break down barriers and advocate for social justice as a whole. Influencers tied their posts to the new documentary on the HISTORY channel with their own experiences and using the hashtag #AfterJackie.
In an effort to meet A&E Networks’ goal, we activated 8 key thought leaders in the history of baseball and social justice categories on TikTok, where we could amplify the story of Jackie Robison and the impact of the legacy that followed him.
We primarily used TikTok as our platform to grow awareness and promote the upcoming documentary. There we were able to activate 8 creators on TikTok who had active followings directly related to meeting A&E Networks’ goal.
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By activating African-American creators with strong followings and direct ties to baseball history and its connections to social justice, we were able to meet A&E Networks’ goals through this campaign.
NeoReach ensured that the goals of the campaign aligned with topics that the creators were passionate about. They were able to share the value of After Jackie with their audience while simultaneously bringing a high ROI and significantly furthering awareness of the documentary and its contents.
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