With a strong creator program from quarter to quarter, we are able to build a scalable and sustainable approach for this campaign so Byrna could achieve great reach in their desired niches. We were able to secure 2 additional creators and 6 additional posts to increase engagement and frequency of posts in this quarter. The influencers activated in this campaign were passionate about the product and its uses and were able to connect authentically with the audience, yielding higher than expected engagement and furthering brand awareness.