Alex Costa
@alexcosta
Tezos Blockchain Brand Awareness
Tezos partnered with NeoReach to establish brand awareness in the NFT space and drive traffic to their Build, Play, Collect website.
1.33x
Return On Investment
1.1M+
Views
$167K
Influencer Media Value
40K+
Fan Engagements
NeoReach Influencer Services for Tezos
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the Tezos campaign
Tezos, an open source blockchain network for executing peer-to-peer transactions in smart contracts, reached out to NeoReach for assistance in furthering brand awareness, particularly to establish themselves as a fun and accessible place in the world of NFTs. The campaign activated 9 creators across tech, gaming, entertainment, and crypto communities on Twitch and YouTube.
Creators discussed Tezos' Formula 1 partnership, energy efficiency, and ease of use, while endorsing the brand's reputation and showing viewers the Build, Play, Collect homepage. The campaign generated over 1.1M views, 40K+ fan engagements, and achieved a 1.33x ROI.
The brief
Set the objective
Tezos partnered with NeoReach to establish brand awareness in the NFT space and drive traffic to their Build, Play, Collect website.
Casting
Cast the roster
We cast 9 creators activated including Alex Costa, 3D Gladiator, WatchMojo, whose audiences map directly to Tezos’s fintech audience, across Twitch and YouTube.
Activation
Run the activation
NeoReach intentionally chose influencers with very low audience overlap across tech, gaming, entertainment, and crypto communities. Creators positioned Tezos as a key part of the NFT space while highlighting the platform's accessibility and energy efficiency.
Channels
Go native on every channel
Creators published content native to Twitch and YouTube, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 1.33x Return On Investment, 1.1M+ Views and $167K Influencer Media Value — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for Tezos
The creators we cast, briefed, and managed for the Tezos campaign.
3D Gladiator
@3dgladiator
WatchMojo
@watchmojo
Two Bit Da Vinci
@twobitdavinci
The NeoReach team that led the Tezos campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Explore similar campaigns
We map audience overlap across candidates and cast nine creators spanning tech, gaming, entertainment, and crypto so each reached distinct followers, maximizing net unique reach toward 1.1M+ views.
Creators focused on factual brand attributes — the Formula 1 partnership, energy efficiency, ease of use — and endorsements, steering clear of investment claims in a sensitive category.
Creators pointed viewers to the Build, Play, Collect homepage and demoed it on stream; traffic is tracked via referral links from those platforms.
ROI was measured against the $167K IMV relative to spend, alongside 40K+ engagements — awareness value rather than direct conversion.
We select creators with genuine standing in tech/gaming/crypto communities and align endorsements with topics they're authentically passionate about, protecting credibility and brand safety.