Clash App

Robinhood

Tezos exceeded their goals
and gained over 1M views

1.33x

Return on Investment

$167K

Influencer Media Value

40K+

Fan Engagements

1.1M+

Views

Phase 1

Establishing the brand

Phase 1

Grow brand awareness

Tezos is an open source blockchain network for executing peer-to-peer transactions in smart contracts. The Tezos blockchain uses its own currency known as tez, which is awarded to users for participating in its proof of stake mechanism. Governed as a unique community, Tezos lets participants amend the protocol through a favorable vote within the community. Tezos reached out to NeoReach for assistance in furthering brand awareness, particularly to establish themselves as a fun and accessible place in the world of NFTs.

The Strategy

The goal of this campaign was to broaden the exposure of Tezos’ brand and direct potential new users to their website, specifically to Tezos’ Build, Play, Collect home page. In order to accomplish this, the creators positioned the platform as a key part of the NFT space.

Phase 2

Phase 2

The Campaign

Influencer Activation

In an effort to meet Tezos’ goal of expanding their awareness, we intentionally chose influencers with very low audience overlap. The influencer cast consisted of nine creators in the tech, gaming, entertainment, and crypto communities.

Choosing a Platform

Due to their high prevalence within the gaming and tech communities, Twitch and YouTube were the platforms of choice in this campaign. Creators discussed Tezos’ Formula 1 partnership, energy efficiency, and ease of use, as well as endorsing the brand’s great reputation. Some influencers even showed their viewers Tezos’ Build, Play, Collect homepage and exemplified the educational videos on the website.

Creator Content

Creator Cast

Alex Costa

3.56M Subscribers on YouTube

3D Gladiator

46.4K Subscribers on YouTube

WatchMojo

24.4M Subscribers on YouTube

Two Bit Da Vinci

257K Subscribers on YouTube

Phase 3

How much did we Build, Play, & Collect?

1.1M+

Views

1.33x

Return on Investment

$167K

Influencer Media Value

40K+

Fan Engagements

1.1M+

Views

By activating creators with low audience overlap across the unique niches of gaming, tech, entertainment, and crypto, we were able to exceed the projected result in this campaign. NeoReach aligned the endorsements with topics the creators were passionate about. This allowed the creators to connect with their audience, yielding an extremely high return on investment and furthering brand awareness by garnering over 1 million views total. 

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