MiniDoodle Bentley
@minidoodlebentley
Agency
SearchKibble Pet Charity Awareness Campaign
SearchKibble, a search engine that feeds pets with every search, partnered with NeoReach to increase brand awareness and Chrome extension downloads through a TikTok campaign featuring pet influencers.
954K
Impressions
273K
Views Of #searchkibble
116K
Engagements
2.3x
ROI
NeoReach Influencer Services for SearchKibble
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the SearchKibble campaign
How NeoReach took SearchKibble from brief to a multi-platform creator program, step by step.
The brief
Set the objective
SearchKibble, a search engine that feeds pets with every search, partnered with NeoReach to increase brand awareness and Chrome extension downloads through a TikTok campaign featuring pet influencers.
Casting
Cast the roster
We cast 7 macro-influencers activated including MiniDoodle Bentley, Moca Cho Dien, Mason Glasco, whose audiences map directly to SearchKibble’s apps audience, across TikTok.
Activation
Run the activation
NeoReach activated seven macro-influencers from around the world on TikTok, featuring adorable dogs and cats to reach pet lovers and promote the charitable search engine through engaging pet content.
Channels
Go native on every channel
Creators published content native to TikTok, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 954K Impressions, 273K Views Of #searchkibble and 116K Engagements — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for SearchKibble
The creators we cast, briefed, and managed for the SearchKibble campaign.
Moca Cho Dien
Mason Glasco
@maseplace
Moonpie Starbox
@moonpie.starbox
The NeoReach team that led the SearchKibble campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Social Media Manager
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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SearchKibble case study FAQ
The questions brands ask most about this kind of campaign.
Connect with usWe run it end to end — strategy, creator casting, content, paid amplification, and measurement — all handled by one senior team so nothing gets lost at the handoffs.
Creators are shortlisted for audience fit, vetted for authenticity with our AI fraud screening, then briefed and contracted by a senior team — so the reach you pay for is reach that converts.
Every campaign is tracked to real outcomes on a live dashboard — reach, engagement, and the conversion or sales metrics the brand cares about, in real time rather than a slide deck a month later.