Increasing brand awareness was the initial goal of this campaign, and it was quite the success. Through NeoReach, SearchKibble reached millions of users and gathered thousands of views on the campaign hashtag – #searchkibble. But, it was not only brand recognition that increased. After adjusting the goals of the campaign to reach higher, SearchKibble saw an increase in Chrome extension downloads thanks to the engaging creator content. As brand awareness and extension downloads increase, more animals in shelters and rescues will receive food. Through this campaign, we saw the online pet community come together for a truly amazing cause.