SearchKibble | NeoReach | Influencer Marketing Platform

Phase 1

Raising Awareness for a Charitable Cause

SearchKibble is a search engine that feeds pets with every search. The browser functions through Yahoo and uses part of the ad revenue to send food to animal rescues and shelters. SearchKibble reached out to us for help with increasing brand awareness, producing more Chrome extension downloads, and creating engaging content.

Phase 1

Brand Awareness

One of SearchKibble’s top priorities was to increase overall awareness of the search engine. This includes teaching more people about what the brand does and why they should use the browser. Therefore, increasing brand recognition through influential creators and compelling content was a must for this campaign.

Chrome Extension Downloads

Although the brand’s main goal was to promote brand awareness, they wanted to drive traffic to searchkibble.com. Specifically, they wanted to encourage users to make SearchKibble their default browser by downloading the Chrome extension.

The Team

Jess Waxer

Vice President of Agency Services

Carrie

Campaign Operations Management

Phase 2

The Perfect Team

Taking SearchKibble’s goals into consideration, NeoReach knew that using TikTok to drive traffic and increase awareness was the way to go. Using knowledge from our extensive experience in the influencer marketing industry, NeoReach knew how to craft the perfect campaign strategy for SearchKibble.

Influencer Activation

NeoReach activated influencers who were sure to reach SearchKibble’s target audience: pet lovers! The creator cast included seven macro-influencers from around the world, featuring a group of adorable dogs and even a cat. Through the engaging content of these influencers, SearchKibble was able to reach millions of users on TikTok.

Counting Impressions

The results of this campaign went above and beyond our expectations by exceeding our estimation of 600K impressions. By the conclusion of the campaign, the stats stood at 954K impressions! This can be attributed to the brilliant cast of influencers, who produced significant engagements from their audiences as well.

Creator Content

@ladyandtheblues

Simple yet powerful way to support rescue dogs🐶 @SearchKibble #dogsoftiktok #dogrescue #searchkibbleambassador

♬ original sound – SearchKibble

@mocachodien

#Được tài trợ Let’s help shelter pets with SearchKibble. Link in bio! #sponsored by @searchkibble

♬ nhạc nền – MOCA 🐶🇻🇳 – MOCA 🐶🇻🇳

@minidoodlebentley

The easiest way to help dogs in need today! Link in bio @searchkibble #searchkibbleambassador #dogsoftiktok

♬ original sound – SearchKibble

@moonpie.starbox

Let’s help shelter pets with SearchKibble. Link in bio! #sponsor by @searchkibble

♬ original sound – SearchKibble

Creator Cast

MiniDoodle Bentley

Bentley is a mini goldendoodle who has grown a following of 1.3M on TikTok. His account features loads of adventures and fun with his family.

Moca Cho Dien

Moca and his owner have a following of 8.9M on TikTok. They create adorable and hilarious content corresponding with current trends.

Mason Glasco

Mason is a content creator who has 6.6M followers on TikTok. His content frequently features his cat, “Cooter the Talking Cat.”

Moonpie Starbox

Moonpie is not just another pup on TikTok. With 5.3M TikTok followers, Moonpie’s content features comedy, friends, and adorable outfits.

Phase 3

The Results Are In...

954K

Impressions

954K

Impressions

273K

Views of #searchkibble

2.3x

ROI

116K

Engagements

Increasing brand awareness was the initial goal of this campaign, and it was quite the success. Through NeoReach, SearchKibble reached millions of users and gathered thousands of views on the campaign hashtag – #searchkibble. But, it was not only brand recognition that increased. After adjusting the goals of the campaign to reach higher, SearchKibble saw an increase in Chrome extension downloads thanks to the engaging creator content. As brand awareness and extension downloads increase, more animals in shelters and rescues will receive food. Through this campaign, we saw the online pet community come together for a truly amazing cause.

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