Our ten campaigns were heavily promoted through the influencers’ use of hashtags on their dominant social media platform and on their TikTok accounts. We were able to increase brand reach, boost brand awareness, improve brand sentiment, and convert existing social followers into TikTok users.
In total, we activated 100+ unique influencers with a total reach of over 179M, generating over 3.2M engagements. To date, campaign content is still driving long tail awareness, generating impressions and conversions for TikTok.