Lia SSSniperWolf
@sssniperwolf
TikTok U.S. Market Entry
NeoReach helped TikTok enter the U.S. market by partnering with 100+ influencers across YouTube, Instagram, and Snapchat to drive user downloads and educate audiences about TikTok's features.
179M+
Campaign Reach
6:1
ROI
3.2M
Engagements
170
Posts Created
NeoReach Influencer Services for TikTok
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the TikTok campaign
When Chinese startup ByteDance acquired Musical.ly in November 2017 and rebranded it as TikTok by August 2018, they needed to establish market entry into the U.S. and Europe. Known as Douyin in China, TikTok was popular among Asian users but relatively new to Western audiences.
NeoReach structured ten influencer marketing campaigns across major markets in the U.S., UK, France, and Germany, working with 100+ unique influencers to drive user downloads while demonstrating core and seasonal in-app features. The campaign generated over 179M reach and 3.2M engagements with a 6:1 ROI, successfully converting existing social media followers into TikTok users and broadening the platform's audience beyond teenagers to include older millennials.
The brief
Set the objective
NeoReach helped TikTok enter the U.S. market by partnering with 100+ influencers across YouTube, Instagram, and Snapchat to drive user downloads and educate audiences about TikTok's features.
Casting
Cast the roster
We cast 100+ unique influencers including Lia SSSniperWolf, Carter Sharer, Gabbie Hanna, whose audiences map directly to TikTok’s apps audience, across YouTube, Instagram and Snapchat.
Activation
Run the activation
NeoReach collaborated with influencers across YouTube, Instagram, and Snapchat to cultivate new creator-led TikTok communities from scratch. Social content showcased newly created TikTok profiles and video creations highlighting key features, with influencers encouraging their existing followers to engage with them on the new platform.
Channels
Go native on every channel
Creators published content native to YouTube, Instagram and Snapchat, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 179M+ Campaign Reach, 6:1 ROI and 3.2M Engagements — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for TikTok
The creators we cast, briefed, and managed for the TikTok campaign.
Carter Sharer
@cartersharer
Gabbie Hanna
@gabbiehanna
Lizzy Sharer
@lizzycapri
Roy Purdy
The NeoReach team that led the TikTok campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Explore similar campaigns
We segmented by market (US, UK, France, Germany), built ten campaigns with regional messaging, and selected creators by content theme and audience fit — coordinated centrally with local relevance, generating 179M+ reach.
We deliberately cast creators on YouTube, Instagram, and Snapchat whose followers skewed older than TikTok's teen base, broadening downloads beyond teenagers (43% of audience landed in the 20-29 band).
ROI was measured against IMV relative to spend, alongside 3.2M engagements and conversions of existing social followers into TikTok users.
Each market got regional key messaging within one product narrative (download + feature education), so the story stayed consistent while resonating locally.
A 10-campaign, 100+ creator, four-country launch is a major program (7-figure influencer spend here); we'd scope lead time and budget to your market list and download targets.