Eh Bee Family
@ehbeefamily
Agency
Walmart Star Wars Force Awakens DVD Campaign
NeoReach helped Walmart promote their exclusive Star Wars collectible DVDs through the #ShowUsYourForce campaign. The campaign reached 99% new Walmart customers and achieved a 6% engagement rate, higher than their typical search marketing efforts.
27M
Impressions
343K+
Engagements
2x
Increase In Conversions
6%
Engagement Rate
NeoReach Influencer Services for Walmart
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the Walmart campaign
How NeoReach took Walmart from brief to a multi-platform creator program, step by step.
The brief
Set the objective
NeoReach helped Walmart promote their exclusive Star Wars collectible DVDs through the #ShowUsYourForce campaign. The campaign reached 99% new Walmart customers and achieved a 6% engagement rate, higher than their typical search marketing efforts.
Casting
Cast the roster
We cast 10 influencers including Eh Bee Family, Meghan McCarthy, Matthew Patrick (MatPat/The Game Theorists), whose audiences map directly to Walmart’s retail audience, across YouTube, Instagram and Twitter.
Activation
Run the activation
NeoReach selected 10 influencers who were major Star Wars fans themselves to authentically promote the exclusive disc collection and giveaway contest across multiple platforms. The campaign was carefully timed over three months to maintain excitement leading up to the December release date.
Channels
Go native on every channel
Creators published content native to YouTube, Instagram and Twitter, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 27M Impressions, 343K+ Engagements and 2x Increase In Conversions — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for Walmart
The creators we cast, briefed, and managed for the Walmart campaign.
Meghan McCarthy
@meghanwmccarthy
Matthew Patrick (MatPat/The Game Theorists)
@matpatgt
DepressedDarth
@depressed_darth
The NeoReach team that led the Walmart campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Social Media Manager
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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We run it end to end — strategy, creator casting, content, paid amplification, and measurement — all handled by one senior team so nothing gets lost at the handoffs.
Creators are shortlisted for audience fit, vetted for authenticity with our AI fraud screening, then briefed and contracted by a senior team — so the reach you pay for is reach that converts.
Every campaign is tracked to real outcomes on a live dashboard — reach, engagement, and the conversion or sales metrics the brand cares about, in real time rather than a slide deck a month later.