Promoting exclusive Star Wars collectibles through fan creators and #ShowUsYourForce
In 2015, Walmart faced declining DVD sales as customers moved toward digital purchases, but wanted to promote their exclusive Star Wars Force Awakens collectible trading game discs and 14kt gold disc giveaway. NeoReach activated 10 influencers including three mega influencers and seven smaller Star Wars fan creators across YouTube, Instagram, Twitter, and personal websites over three months leading up to the December release.
The campaign used the hashtag #ShowUsYourForce and promoted both the exclusive disc collection and a Star Wars room makeover contest, successfully driving millions of conversions and reaching 99% new Walmart customers with a 6% engagement rate that exceeded their typical search marketing performance.
NeoReach helped Walmart promote their exclusive Star Wars collectible DVDs through the #ShowUsYourForce campaign. The campaign reached 99% new Walmart customers and achieved a 6% engagement rate, higher than their typical search marketing efforts.
We cast 10 influencers including Eh Bee Family, Meghan McCarthy, Matthew Patrick (MatPat/The Game Theorists), whose audiences map directly to Walmart’s retail audience, across YouTube, Instagram and Twitter.
NeoReach selected 10 influencers who were major Star Wars fans themselves to authentically promote the exclusive disc collection and giveaway contest across multiple platforms. The campaign was carefully timed over three months to maintain excitement leading up to the December release date.
Creators published content native to YouTube, Instagram and Twitter, every format built for how that audience actually watches — not retrofitted ads.
The program delivered 27M Impressions, 343K+ Engagements and 2x Increase In Conversions — every figure tracked live on NeoReach’s real-time dashboard.
The creators we cast, briefed, and managed for the Walmart campaign.
@ehbeefamily
@meghanwmccarthy
@matpatgt
@depressed_darth
The senior team that planned, ran, and measured the work end to end.
Chief Executive Officer
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Chief Technical Officer
Head of Product
Senior Graphic Designer
Talent Manager
Operations Manager
Operations Manager
Operations Manager
Head of Client Services
Account Director
Account Director
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Creators were chosen as genuine Star Wars fans with millennial audiences outside Walmart's typical base, so the #ShowUsYourForce content pulled in a fresh demographic rather than existing shoppers.
Content and giveaway reveals were sequenced across the three months leading to the December 18 release so excitement built rather than peaking too early.
Three mega-influencers delivered scale within budget while seven smaller Star Wars superfans added authenticity and credibility with the target fan base — a reach-plus-authenticity balance.
This ran on a three-month runway; for hard-date retail launches we recommend locking creators well ahead so content can be paced to the release. We'd scope budget against your reach and conversion targets.
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