James Michalak
Chief Executive Officer
Investigation Discovery Jodi Arias Mini-Series
Investigation Discovery partnered with NeoReach to increase viewership for the Jodi Arias three-part mini-series by activating 7 reality stars and social media influencers to live-tweet during the show.
19M
Views
4:1
Return On Investment
#1
Mini-Series Ranking On ID
6
Hours Trending On Twitter
NeoReach Influencer Services for Investigation Discovery
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the Investigation Discovery campaign
Investigation Discovery wanted to boost viewership for their Jodi Arias: American Murder Mystery three-part mini-series. NeoReach activated 7 reality stars and social media influencers to live-tweet during the show, creating real-time engagement and driving viewer awareness.
The campaign successfully generated 19 million views, trended on Twitter for 6 hours, achieved a 4:1 ROI, and helped make the series the #1 mini-series on Investigation Discovery in 2018.
The brief
Set the objective
Investigation Discovery partnered with NeoReach to increase viewership for the Jodi Arias three-part mini-series by activating 7 reality stars and social media influencers to live-tweet during the show.
Casting
Cast the roster
We cast 7 influencers, whose audiences map directly to Investigation Discovery’s entertainment audience, across Twitter.
Activation
Run the activation
NeoReach activated 7 reality stars and social media influencers to live-tweet during the Jodi Arias mini-series episodes, creating real-time engagement and driving viewership through authentic commentary and reactions.
Channels
Go native on every channel
Creators published content native to Twitter, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 19M Views, 4:1 Return On Investment and #1 Mini-Series Ranking On ID — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callThe NeoReach team that led the Investigation Discovery campaign
The senior team that planned, ran, and measured the work end to end.
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
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Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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Investigation Discovery case study FAQ
The questions brands ask most about this kind of campaign.
Connect with usReal-time commentary during the broadcast pulls viewers to watch along; here it trended on Twitter for 6 hours and helped make the series ID's #1 mini-series of 2018.
We cast 7 reality stars and influencers whose true-crime/reality audiences match the show, so their live commentary reached likely viewers.
ROI was measured against the earned media and viewership lift the live-tweet activity produced relative to campaign cost; we can share the methodology.
We schedule creators to post live during each episode with a coordinated brief, so commentary lands in sync with the broadcast.
The mechanic (synchronous social viewing) still works, but we'd reassess the platform mix toward where your audience watches and reacts in real time now.