Through our partnership with our seven influencers, we were able to produce real results for Investigation Discovery. We achieved our goal of reaching millennials and GenZennials, with 92% of followers reached falling into this age range.
We generated over 6 million total engagements across Twitter, Instagram, and Facebook. Our influencer line-up was perfect for setting off the spark for mystery and suspense within their audience. The organic interest and excitement coupled with NeoReach’s social media strategy proved to be incredibly effective in increasing viewership and interest in not only the Jodi Arias, but in the American Murder Mystery show on the ID channel as a whole.