Our campaign for Casper was able to target the audience we set out to reach: 65% of the audience of these videos were between the ages of 17-24. 54% of viewers were male, and 46% of viewers were female, meaning we were able to reach each gender equally. Although our focus was on the domestic US audience, we were also able to reach international viewers, mainly in the UK, who were able to have Casper mattresses shipped to them.
Furthermore, our research on the direct-to-consumer customer that would most relate to Casper’s business model and pride in innovation turned out to be great for our campaign! In just two weeks, we were able to drive 189 conversions for Casper, as well as spread the word about Casper to 17 million more young folk who have purchased Casper mattresses as a result or who will be purchasing Casper products online or in-store at Target.