Our campaign for Casper was able to target the audience we set out to reach: 65% of the audience of these videos were between the ages of 17-24. 54% of viewers were male, and 46% of viewers were female, meaning we were able to reach each gender equally. Although our focus was on the domestic US audience, we were also able to reach international viewers, mainly in the UK, who were able to have Casper mattresses shipped directly to them.
Furthermore, our research on the direct-to-consumer customer that would most relate to Casper’s business model and pride in innovation turned out to be great for our campaign! In just one month, we drove over 5M views and 1k new customers for Casper. As time went on, the final metrics grew to 10M views and nearly 2.5k new customers.