James Hobson (The Hacksmith)
@thehacksmith
Casper Mattress YouTube Campaign
NeoReach partnered with seven YouTubers in tech and engineering niches to promote Casper mattresses to younger audiences. The campaign targeted tech-oriented customers aged 17-24, achieving 10M+ views and driving nearly 2.5K new customers with a 2:1 ROI on direct sales.
10M+
Views
2.5K+
New Customers
2:1
ROI On Direct Sales
100K
Targeted Website Visits
NeoReach Influencer Services for Casper
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the Casper campaign
When Casper needed to drive conversions and increase brand awareness among younger customers aged 17-24, NeoReach conducted research to identify tech and engineering-oriented audiences who would be most receptive to Casper's innovative approach. The campaign partnered with seven YouTube creators in these niches, including The Hacksmith, Nerdwriter, JerryRigEverything, Krystal Key, Erica Griffin, and Jerome Aceti.
Creators received Casper mattresses to test and special discount codes to share with their subscribers, producing authentic content with titles like "How to Sleep Only 2 Hours a Day" and "Extreme Bedroom Makeover! Tech Edition." The campaign achieved 10M+ views and drove nearly 2.5K new customers with a 2:1 ROI on direct sales.
The brief
Set the objective
NeoReach partnered with seven YouTubers in tech and engineering niches to promote Casper mattresses to younger audiences. The campaign targeted tech-oriented customers aged 17-24, achieving 10M+ views and driving nearly 2.5K new customers with a 2:1 ROI on direct sales.
Casting
Cast the roster
We cast 7 creators activated including James Hobson (The Hacksmith), Evan Puschak (Nerdwriter), Zack Nelson (JerryRigEverything), whose audiences map directly to Casper’s retail audience, across YouTube.
Activation
Run the activation
Sponsored video content from seven YouTube creators in tech and engineering niches, providing them with Casper mattresses to test authentically and special discount codes to share with their subscribers targeting younger, tech-oriented audiences.
Channels
Go native on every channel
Creators published content native to YouTube, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 10M+ Views, 2.5K+ New Customers and 2:1 ROI On Direct Sales — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for Casper
The creators we cast, briefed, and managed for the Casper campaign.
Evan Puschak (Nerdwriter)
@thenerdwriter
Zack Nelson (JerryRigEverything)
@zacksjerryrig
Krystal Lora (Krystal Key)
@krystallora
Erica Griffin
Jerome Aceti (Jerome)
@jeromeaceti
The NeoReach team that led the Casper campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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Research identified tech/engineering-minded viewers as most receptive to Casper's disruptive, innovation-led DTC model — so we cast seven YouTubers in those niches, and the 2:1 ROI validated the bet.
Each creator received unique discount codes and links, so new customers (1K in month one, ~2.5K total) and the 10M+ views were attributable per creator.
Here it was 2:1 ROI on direct sales via codes, plus 10M+ views for awareness — we report both the conversion and the brand-lift sides.
We chose creators (The Hacksmith, JerryRigEverything, Nerdwriter, etc.) whose authentic, high-production content earns trust, then gave them creative latitude so endorsements felt genuine and converted.
Sales spiked shortly after videos went live and grew over time (5M views/1K customers in month one to 10M/2.5K total) — long-form content keeps converting on a tail, which we factor into forecasts.