By hiring the right influencers for the job, our team was able to generate a campaign that accurately conveyed the benefits of subscribing to Blue Apron. The Blue Apron food was displayed creatively and impressively by each influencer we worked with, and each influencer was genuinely happy with the results of the campaign.
We were pleasantly surprised that the food influencers did not have the high conversion rate as expected; instead, the influencers on Twitch, Serious Gaming, had the best conversion. The handle is managed by a husband and wife who enjoy more than just gaming – they also have a love for cooking. Followers watch their streams for hours at a time, so with such an engaged audience, it makes sense that their video, “Cooking with Alan & Blue Apron,” was successful. We were able to drive scaled awareness and brand lift for Blue Apron with these engaging influencers and strategically-placed endorsements, reaching the brand’s KPIs.