Through the Cake influencer campaign, it was clear how effective content creators were in entertaining and educating. With the original task of a Korean company wanting to connect with a Portuguese-speaking audience, NeoReach outperformed projections and gained significant traffic for Cake. The free-range content creation method allowed for a personal connection between the influencer and the audience, which was more compelling for driving downloads. By NeoReach gathering targeted influencers, influencers reached our targeted audience for us. The value of YouTube content is that it is continually being recognized.