Through the Cake influencer campaign, it was clear how effective content creators are in not only entertaining but also education. With the original task of a Korean company wanting to connect with a Portuguese-speaking audience through YouTubers in mind, NeoReach was able to over-perform on projections and help gain significant traffic for Cake. The method of free-range on content creation at the hands of influencers allows for a personal connection between the influencer and audience, which is more compelling when driving downloads for the app. By NeoReach gathering targeted influencers, influencers were then able to reach our targeted audience for us. The value of YouTube content is that it is continually being recognized, therefore downloads for Cake will only increase in time.