Financial Samurai
H&R Block's Tax Pro Go Review Campaign
NeoReach activated 36 personal finance influencers on social media and blogs to promote H&R Block's new Tax Pro Go Review service. The campaign targeted Gen-X and millennials through Facebook, Twitter, and blogs, achieving a 3:1 ROI and successfully reaching the target demographic of married adults aged 30-49.
3:1
Return On Investment
$58K
Influencer Media Value
17.5%
Engagement Rate
30
Blog Posts
NeoReach Influencer Services for H&R Block
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the H&R Block campaign
H&R Block created a new add-on service called Tax Pro Go Review to help consumers resolve difficulties during the online tax filing process. Rather than using expensive traditional advertising, they hired NeoReach to activate 36 personal finance influencers across social media and blogs.
The influencers created sponsored posts with the hashtag #TaxesWon and integrated blog features showcasing how the Tax Pro Go and Tax Pro Review products were easy, convenient, personalized, and effective time and cost-saving tax solutions. The campaign successfully reached the target demographic with 3:1 ROI, with 75% of reached audiences between ages 30-49 and 94% being married.
The brief
Set the objective
NeoReach activated 36 personal finance influencers on social media and blogs to promote H&R Block's new Tax Pro Go Review service. The campaign targeted Gen-X and millennials through Facebook, Twitter, and blogs, achieving a 3:1 ROI and successfully reaching the target demographic of married adults aged 30-49.
Casting
Cast the roster
We cast 36 influencers including Financial Samurai, Wealthy Single Mommy, The College Investor, whose audiences map directly to H&R Block’s fintech audience, across Facebook, Twitter and blogs.
Activation
Run the activation
NeoReach identified Gen-X and millennials as the target audience and activated 36 personal finance influencers on Facebook, Twitter, and blogs to create two sponsored posts each and integrated blog features about Tax Pro Go Review. The influencers were given freedom to choose topics related to the service and created discussions with followers about the product's features and benefits.
Channels
Go native on every channel
Creators published content native to Facebook, Twitter and blogs, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 3:1 Return On Investment, $58K Influencer Media Value and 17.5% Engagement Rate — every figure tracked live on NeoReach’s real-time dashboard.
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Book a strategy callCreator cast for H&R Block
The creators we cast, briefed, and managed for the H&R Block campaign.
Wealthy Single Mommy
@thejohnsonemma
The College Investor
@thecollegeinvestor
His and Her Money
@hisandhermoney
Emma Johnson
@thejohnsonemma
Planting Money Seeds
Saving Advice
Punch Debt in the Face
The NeoReach team that led the H&R Block campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Explore similar campaigns
We tapped personal-finance bloggers and creators whose audiences are Gen-X and millennials — 75% of those reached were 30-49 and 94% married, matching the Tax Pro Go target precisely.
Because the target audience lived on blogs and FB/Twitter for financial content at the time. We'd reassess the channel mix for today's behavior, but the principle — go where the buyer reads — stands.
ROI was measured against Influencer Media Value generated relative to spend, alongside 6K+ engagements that drove awareness during the closing tax season.
We select established finance voices and brief them on compliant claims, then let them choose service-relevant topics so content is credible and on-message.
Activation was concentrated as the 2018 tax season closed, when intent peaks — timing to the deadline maximizes conversion for a tax product.