Financial Samurai
Agency
H&R Block's Tax Pro Go Review Campaign
NeoReach activated 36 personal finance influencers on social media and blogs to promote H&R Block's new Tax Pro Go Review service. The campaign targeted Gen-X and millennials through Facebook, Twitter, and blogs, achieving a 3:1 ROI and successfully reaching the target demographic of married adults aged 30-49.
3:1
Return On Investment
$58K
Influencer Media Value
17.5%
Engagement Rate
30
Blog Posts
NeoReach Influencer Services for H&R Block
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the H&R Block campaign
How NeoReach took H&R Block from brief to a multi-platform creator program, step by step.
The brief
Set the objective
NeoReach activated 36 personal finance influencers on social media and blogs to promote H&R Block's new Tax Pro Go Review service. The campaign targeted Gen-X and millennials through Facebook, Twitter, and blogs, achieving a 3:1 ROI and successfully reaching the target demographic of married adults aged 30-49.
Casting
Cast the roster
We cast 36 influencers including Financial Samurai, Wealthy Single Mommy, The College Investor, whose audiences map directly to H&R Block’s fintech audience, across Facebook, Twitter and blogs.
Activation
Run the activation
NeoReach identified Gen-X and millennials as the target audience and activated 36 personal finance influencers on Facebook, Twitter, and blogs to create two sponsored posts each and integrated blog features about Tax Pro Go Review. The influencers were given freedom to choose topics related to the service and created discussions with followers about the product's features and benefits.
Channels
Go native on every channel
Creators published content native to Facebook, Twitter and blogs, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 3:1 Return On Investment, $58K Influencer Media Value and 17.5% Engagement Rate — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for H&R Block
The creators we cast, briefed, and managed for the H&R Block campaign.
Wealthy Single Mommy
@thejohnsonemma
The College Investor
@thecollegeinvestor
His and Her Money
@hisandhermoney
Emma Johnson
@thejohnsonemma
Planting Money Seeds
Saving Advice
Punch Debt in the Face
The NeoReach team that led the H&R Block campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Social Media Manager
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Explore similar campaigns
We run it end to end — strategy, creator casting, content, paid amplification, and measurement — all handled by one senior team so nothing gets lost at the handoffs.
Creators are shortlisted for audience fit, vetted for authenticity with our AI fraud screening, then briefed and contracted by a senior team — so the reach you pay for is reach that converts.
Every campaign is tracked to real outcomes on a live dashboard — reach, engagement, and the conversion or sales metrics the brand cares about, in real time rather than a slide deck a month later.