Tik-Tok

Casper

How World of Tanks reduced their customer acquisition costs by more than 40% with NeoReach.

40%

Reduction in YouTube CAC

7:22

Average view duration

37M+

Cumulative views

98%

Positive brand sentiment

Phase 1

Can Influencer Marketing Replace Super Bowl Ads?

World of Tanks is a free-to-play online game that throws players into breathtaking tank battles across epic battlefields, across a roster of over 500 authentic in-game tanks and boasts over 110 million players worldwide. With the launch of an upcoming Super Bowl Ad, NeoReach was challenged to drive new players to the massive multiplayer online game and reduce costs along the way. But could a YouTube video outperform their Super Bowl Ad?

Phase 1

Generate national interest

World of Tanks wanted to grow their overall brand presence with 17 to 25 year old males based in the U.S. Our team moved quickly to drive brand awareness by scaling influencer content on YouTube in parallel with televised Super Bowl Ads.

Performance focused

Not all user signups were created equal — it was important to World of Tanks that our team hit specific customer acquisition cost (CAC) objectives with all of our campaigns. That meant driving more effective and competitive creator content on YouTube.

Amazing creator content

Creator content was key. World of Tanks knew they wanted to produce amazing original branded content, but wasn’t sure how. So we worked with our influencers to crush a 1999 Chevrolet Silverado with a mid-20th century tank, all while capturing everything on film.

Phase 2

Phase 2

Driving Efficiency with Relevance

By partnering with the right influencers to create, distribute, and promote branded content on YouTube, NeoReach was able to reduce World of Tanks' customer acquisition costs and quickly create a larger, more active U.S. player base.

Creating the campaign

Our team crafted an influencer marketing campaign using a coupon code that unlocked premium game time and a free in-game vehicle as an incentive to setup a new account. World of Tanks wanted us to promote the coupon code to a 17 to 25 year old, non-married, U.S. based audience who had an interest in gaming.

Capturing compelling content

World of Tanks was able to partner with YouTube influencer Demolition Ranch to showcase a real life Chieftain Tank crushing an actual vehicle to connect with their target key audience in a fun, authentic way. This was only part of the stand out user generated content that was created throughout the campaign.

Creator Content

Influencers for this campaign created sponsored content only on YouTube. Videos incorporate campaign specific coupon codes, and backlinks to create a new World of Tanks account.

Demolition Ranch

Matt Carriker is the man behind Demolition Ranch, the largest firearms channel with 7M subscribers

NightHawkInLight

Over 1.5M subscribers tune in to watch boring things turn into awesome things.

Lindybinge

Channel focusing on ancient and medieval warfare technology.

Full Mag

Outdoor adventure with a shot of adrenaline and testosterone!

Phase 3

The Final Score

40%

Reduction in Customer Acquisition Costs

100,000+

New App Installs

69%

Non-Married Audience

37M+

Video Views

75%

Aged 17-24 Reached

In total, we activated four influencers who drive over 37.9 million views on YouTube– all while successfully meeting aggressive campaign deadlines designed entirely around the launch of World of Tanks’ Super Bowl ad.

Our team was able to scale targeted visibility for World of Tanks with the overwhelming majority of the audiences reached being U.S. based non-married males, within 17 to 24. This, in turn, led to a 40% reduction in customer acquisitions costs from YouTube.

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