Demolition Ranch
@drdemolitionmatt
World of Tanks Gaming Campaign
World of Tanks partnered with NeoReach to drive new player acquisition and reduce costs alongside their Super Bowl ad launch. The campaign generated over 37M views and 100,000+ new app installs.
37M+
Video Views
100,000+
New App Installs
40%
YouTube CAC Reduction
98%
Positive Brand Sentiment
NeoReach Influencer Services for World of Tanks
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the World of Tanks campaign
World of Tanks, a free-to-play online game with over 110 million players worldwide, challenged NeoReach to drive new players to their massive multiplayer online game and reduce costs alongside the launch of their Super Bowl ad. The team activated four YouTube influencers to create compelling branded content, including real tank demonstrations where they crushed a 1999 Chevrolet Silverado with a mid-20th-century tank.
The campaign used coupon codes that unlocked premium game time and a free in-game vehicle as incentives for new account signups, targeting 17 to 25-year-old, non-married, U.S.-based males with gaming interests. The influencer content successfully drove over 37 million views, generated 100,000+ new app installs, and achieved a 40% reduction in YouTube customer acquisition costs.
The brief
Set the objective
World of Tanks partnered with NeoReach to drive new player acquisition and reduce costs alongside their Super Bowl ad launch. The campaign generated over 37M views and 100,000+ new app installs.
Casting
Cast the roster
We cast 4 influencers activated including Demolition Ranch, NightHawkInLight, Lindybeige, whose audiences map directly to World of Tanks’s gaming audience, across YouTube.
Activation
Run the activation
Partnered with four YouTube influencers specializing in firearms, military technology, and outdoor content to create authentic branded content featuring real tank demonstrations and vehicle crushing. Used coupon codes offering premium game time and free in-game vehicles to incentivize new account signups.
Channels
Go native on every channel
Creators published content native to YouTube, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 37M+ Video Views, 100,000+ New App Installs and 40% YouTube CAC Reduction — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for World of Tanks
The creators we cast, briefed, and managed for the World of Tanks campaign.
NightHawkInLight
@nighthawkinlight
Lindybeige
Full Mag
@richardryan
The NeoReach team that led the World of Tanks campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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World of Tanks case study FAQ
The questions brands ask most about this kind of campaign.
Connect with usThe YouTube influencer content was the efficiency play: it drove 100K+ installs and a 40% reduction in YouTube CAC alongside the Super Bowl launch, making the case that creator content can rival a broadcast spot on cost.
By pairing the right creators (Demolition Ranch and other firearms/military-tech channels) with their 17-25 male gaming audience and coupon-code incentives, so spend hit high-intent viewers efficiently.
Coupon codes unlocking premium game time and a free in-game vehicle were tied to new-account signups, making installs attributable to the campaign and creators.
We screened for audience demographics (non-married US males 17-25 with gaming interest); 75% of those reached fell in the 17-24 band, confirming the match.
Demolition Ranch crushed a 1999 Silverado with a Chieftain tank for the hero content. Stunt production adds cost, safety planning, and lead time, but creates standout, highly shareable assets.