Spencer Owen (Spencer FC)
@spenfc
Agency
FIFA The Road to 2022
FIFA partnered with NeoReach to generate international enthusiasm for the 2022 World Cup in Doha, Qatar by activating 17 influencers from 5 countries to experience the FIFA Club World Cup first-hand and create content showcasing Doha's culture and readiness.
1.4M
Video Views
127K
Total Engagement
17
Influencers
5
Countries Represented
NeoReach Influencer Services for FIFA
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the FIFA campaign
How NeoReach took FIFA from brief to a multi-platform creator program, step by step.
The brief
Set the objective
FIFA partnered with NeoReach to generate international enthusiasm for the 2022 World Cup in Doha, Qatar by activating 17 influencers from 5 countries to experience the FIFA Club World Cup first-hand and create content showcasing Doha's culture and readiness.
Casting
Cast the roster
We cast 17 influencers including Spencer Owen (Spencer FC), The Redmen TV, Poet & Vuj, whose audiences map directly to FIFA’s sports audience, across YouTube and Instagram.
Activation
Run the activation
NeoReach compiled a team of 17 influencers representing 5 countries that are major soccer hubs to ensure global reach. The influencers were immersed in Doha's culture for an entire week, capturing their experiences at matches, concerts, stadium tours, and cultural excursions on YouTube and Instagram.
Channels
Go native on every channel
Creators published content native to YouTube and Instagram, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 1.4M Video Views, 127K Total Engagement and 17 Influencers — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for FIFA
The creators we cast, briefed, and managed for the FIFA campaign.
The Redmen TV
@theredmentv
Poet & Vuj
@poet_vuj
Miguel Gutierrez (The Nomad Barber)
Emmanuel Balogen (SV2)
@emansv2
Andrew Savva
@andrewsavva
Mariel de Viaje
@marieldeviaje
Eric Stoen
@travelbabbo
Caio Travels
@caiotravels
Phillipe Loures
@phillipeloures
Dash FC
@dash.fc
Garcia Posti
@garciaposti
Cracks TV
Marie Cracks
@marifer_cracks
Amine Limem
@amine.limemmm
The NeoReach team that led the FIFA campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Social Media Manager
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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We run it end to end — strategy, creator casting, content, paid amplification, and measurement — all handled by one senior team so nothing gets lost at the handoffs.
Creators are shortlisted for audience fit, vetted for authenticity with our AI fraud screening, then briefed and contracted by a senior team — so the reach you pay for is reach that converts.
Every campaign is tracked to real outcomes on a live dashboard — reach, engagement, and the conversion or sales metrics the brand cares about, in real time rather than a slide deck a month later.