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FIFA World Cup 2022 located in Qatar scored major goals at a reach of over 10M with the help of NeoReach.
17
Influencers
1.4M
Video Views
5
Countries Represented
127K
Total Engagement
Phase 1
The Road to 2022
FIFA is the international governing body of football, better known as soccer to some. With the 2022 World Cup approaching quickly and skepticism spreading amongst soccer lovers across the globe, FIFA knew they needed to spark enthusiasm and draw attention to all the wonderful things the host city Doha, Qatar has to offer. FIFA needed our help to launch an international campaign that proved Doha was more than worthy of hosting in 2022.
Phase 1
Generate International Enthusiasm
In previous years, the World Cup was hosted in internationally known soccer hubs such as Brazil and England. Avid soccer fans across the world were doubtful that Doha could be an appropriate World Cup host city. FIFA wanted to put the skepticism to rest and create excitement by previewing the incredible experiences Doha and the World Cup has in store.
Showcasing Doha’s Readiness
Fans are aware that Doha is not a rich soccer hub and has no prior experience hosting the World Cup. FIFA needed to showcase the world renowned stadiums and facilities being built, such as the fan zone, that fans can enjoy while in attendance.
Create Kickin’ Creator Content
FIFA knew they needed to take action but did not know how to reach their fans or create content that showcased the culture and steps taken to make Doha, Qatar the perfect host city. Capturing experiences on film and posting to platforms such as Instagram and YouTube enabled viewers to see first-hand what visiting Doha looks like.
Phase 2
Phase 2
Capturing a Week in the Life of Qatar
We knew the only way to reach FIFA’s goals and reach millions of soccer fans across the world was to immerse influencers in Doha’s culture. So, our team and 17 influencers packed their bags and flew across the globe to experience FIFA’s Club World Cup first-hand.
Crafting a Successful Campaign
Since FIFA is an international event, it was crucial we launched an international campaign. In order to do this, we compiled a team of influencers representing 5 countries that are major soccer hubs. Pulling influencers from these countries gave large exposure to the campaign and ensured it reached fans globally.
Cultural Immersion
Our influencers spent the entire week staying in 5-star hotels, attending excursions like doom bugging in the dessert, exploring the city, attending matches, going to concerts, and touring stadiums. During the course of these events, they were capturing their experiences and love for Doha on film to share with their followers on YouTube and Instagram.
Creator Content
Influencers for FIFA's campaign created sponsored content on YouTube and Instagram to showcase their time abroad.
FIFA 2022 Influencer Cast
Meet the international influencers that were activated to achieve incredible success!
The Redmen TV
YouTube and Instagram content creators with a 414k following that focus on soccer analysis, stats, and interviews
Spencer FC aka Spencer Owen
Very popular Instagram and YouTube creator with over 1.9 million followers and posts soccer content
Poet & Vuj
Two friends that built their YouTube and Instagram following to 111K by posting soccer entertainment and analysis
Miguel Gutierrez aka The Nomad Barber
YouTube and Instagram traveler, photographer, and filmmaker with a 264K following
Emmanuel Balogen aka SV2
Extremely popular soccer content creator on YouTube with 1.39 million subscribers
Andrew Savva
Soccer sports video creator on YouTube with 116K subscribers
Mariel de Viaje
World wide traveling vlogger 376K subscribers on YouTube and 100K followers on Instagram
Eric Stoen
Named world’s 4th most influential traveler by Forbes, Eric travels across the world sharing his experiences with his 190K following on Instagram
Caio Travels
World traveler capturing his experiences on photo to share with his 263K followers on Instagram
Phillipe Loures
Major YouTube and Instagram influencer creating content about travel for his 1.41 million fan base
Dash FC
Instagram influencer posting soccer content, including tips and tricks, for his 117K followers
Garcia Posti
Former international Mexican soccer player creates soccer content and commentary that he shares with his 1 million followers on Instagram
Cracks TV
Informative international soccer YouTube channel with 4.89 million subscribers
Marie Cracks
Content Creator for Cracks TV on YouTube, she also posts to her personal Instagram which has 549K followers
Amine Limem
Actor and influencer posting lifestyle content on Instagram for his 617K followers
Phase 3
And the Winner Is... FIFA!
10M
Total Reach
17
Influencers
1.4M
Video Views
5
Countries Represented
127K
Total Engagement
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