Sweet Like Victory
At the end of this campaign, DraftKings emerged victorious. With no call to action from influencers, DraftKings grew their TikTok following by over 30,000 followers and achieved 10.9 million and 23.5 million views of #MakeItReign and #DraftKings. The campaign also led to over 400 pieces of organic fan content created. These numbers alone emphasize the importance of integrating components of a platform, such as music and engaging trends on TikTok, into a campaign. Another huge win for DraftKings during this campaign was their ability to secure and repost content created by the influencers directly to their channel, leading to additional exposure.