Building awareness for the launch of Cobra Kai Season 3 was a smashing success. The campaign achieved over 2.8 million views and helped spike #CobraKaiChop views by over 500 million in the days after original content went live. These numbers achieved by only ten influencers alone emphasize the strategy and success behind data-driven influencer roster creation.
As more money is being poured into TikTok for Influencer Marketing and huge brands like Netflix enter the platform, these numbers serve as a testament to the importance of creating content that audiences of all kinds can interact with. As TikTok matures, Influencer Marketing campaigns must continue to evolve and take creativity to the next level by leveraging the platform, similar to how Netflix has in this campaign.