NVIDIA - NeoReach | Influencer Marketing Platform

Phase 1

Upon Release

Nvidia, a computer systems design company based out of Santa Clara, California came to NeoReach wanting to promote new project releases within the company as well as features. Nvidia partnered with Google Fiber customers to put together a discount code for consumers to get 10% off Shield Fiber TV.

Phase 1

Achieving Impressions

Bringing in new clients as well as a successful marketing campaign was crucial for Nvidia. NeoReach knew exactly what to do to get the job done, and how to get it done efficiently. Reaching new audiences creatively was a must for Nvidia.

Advertising New Collections

We knew it was important to bring in different marketing strategies such as Twitch livestreams, being active on social media such as Twitter, and updating users about the new products/feature updates that were coming out with the program.

The Challenge

Every influencer is different in how they handle brand deals, as they want to stay authentic and true to their personal reputation. Brand messaging during the state of the campaign doesn’t change, but the way that the campaign is perceived may often change depending on a variety of factors.

The Team

Brian Sorel

Chief Operating Officer

Outreach
Contracting
Coordination

Phase 2

Exceeding Expectations

As Nvidia was looking for the best way to reach out and advertise their campaign strategy, NeoReach knew that we had the right people in mind to set up for the job as well as what content we needed to push out for our message.

Influencer Implementation

When looking for influencers to activate for this campaign, we made sure that they had a full understanding of Twitch, Youtube activity, Twitter, as well as a strong understanding of our product at large.

Getting Creative

For creativity, we looked to our creators to express interest in what they believed would work best for the collaboration as well as voicing our own interests. Selling products can be tricky at times if not everyone is on the same page so constant communication between NeoReach’s marketing team and our creators was a must for everyone involved in the process.

Using Multiple Platforms

We started this campaign by using Twitch, the streaming service, as our first platform and used the influencer Syndicate (most subscribed Twitch user) to go ahead and livestream a giveaway, which brought in viewers as well as turning to Twitter. Fans had to follow @NvidiaShield to enter to win and watch the stream to see if they won, which increased @NvidiaShield’s Twitter following by 25,000 in less than 1 week.

Influencer Spotlight

Staying authentic to what the brand wanted was a must when hand-picking influencers for this special project. Creators ranged from Austin Evans to Rooster Teeth, all the way to Techquickie. These influencers brought in a combined total of over 48 million impressions. Not bad, y'all!

Cast of Creators

Who was on this roster of superstars? Take a look!

RoosterTeeth (Achievement Hunter)

A live action comedy channel for your favorite group, Achievement Hunter. Daily content ranging from behind the scenes looks to internet challenges and other shenanigans!

TechQuickie

With a mix of humor, cynicism, and insight, Techquickie brings you the answers to all your tech questions making them the perfect tech channel to reach NVIDIA's target audience.

Austin Evans

The best of technology from gaming PCs to smartphones and everything in between. Austin uncovers everything tech capturing gaming and beyond audiences for NVIDIA.

Jonathan Morrison

Jonathan compares the NVIDIA SHIELD head to head with the Apple TV to give his audience an honest review of the tech.

DetroitBORG

Another strategic tech channel that compares the NVIDIA SHIELD to the Apple TV for the most cohesive overview of NVIDIA's product in the tech space.

Phase 3

The results are in…

48.3M

Impressions

13.4M

Total Reach

48.3M

Impressions

258.4K

Engagements

11

Creators

Nvidia’s goal was to bring in new clients as well as expanding brand awareness. In social media marketing, it is important to have a clear understanding and vision of the results you want to achieve before the project starts so expectations are clear between influencers and the partnering company. For NeoReach and Nvidia, we both knew exactly what we needed to bring in to activate this goal. Exceeding your initial goals is always awesome and important for the companies to stay on track.

Using an influencer marketing strategy is key to having a successful campaign. When this is implemented correctly, it makes everyone’s job easier as the clients and company partnership are both happy.

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