Nvidia’s goal was to bring in new clients as well as expanding brand awareness. In social media marketing, it is important to have a clear understanding and vision of the results you want to achieve before the project starts so expectations are clear between influencers and the partnering company. For NeoReach and Nvidia, we both knew exactly what we needed to bring in to activate this goal. Exceeding your initial goals is always awesome and important for the companies to stay on track.
Using an influencer marketing strategy is key to having a successful campaign. When this is implemented correctly, it makes everyone’s job easier as the clients and company partnership are both happy.