Work Insights

Market by Macy's New Location

Market by Macy's partnered with NeoReach to promote awareness of their new store location by activating 4 Texas-based fashion influencers on Instagram who created feed posts and stories showcasing the shopping experience.

226K+

Views

$2,698

Engagement Value

2K+

Engagements

1.6x

ROI

Creator videos from the Market by Macy's campaign

A selection of the content NeoReach's creators produced for the Market by Macy's campaign.

Market by Macy's campaign content

NeoReach Influencer Services for Market by Macy's

The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.

All capabilities

Bespoke, managed campaigns with audience-matched creator casting.

Platform and messaging strategy matched to the audience.

Creator-made content for ads and owned channels.

Paid media across PPC, social, and display.

Always-on channel strategy, content, and community.

On-site creator activations and IRL coverage.

Inside the Market by Macy's campaign

How NeoReach took Market by Macy's from brief to a multi-platform creator program, step by step.

The brief

Set the objective

Casting

Cast the roster

We cast 4 influencers activated including chyennenycole, joywithjordyn, whose audiences map directly to Market by Macy's’s retail audience, across Instagram.

Activation

Run the activation

NeoReach activated 4 Texas-based fashion influencers on Instagram who created feed posts and Instagram stories, utilizing Instagram Story Tours to add more dimension to the static content and capture the immersive shopping experience.

Channels

Go native on every channel

Creators published content native to Instagram, every format built for how that audience actually watches — not retrofitted ads.

Results

Measure to the goal

The program delivered 226K+ Views, $2,698 Engagement Value and 2K+ Engagements — every figure tracked live on NeoReach’s real-time dashboard.

Your turn

Want results like these?

Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.

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Creator cast for Market by Macy's

The creators we cast, briefed, and managed for the Market by Macy's campaign.

The creators

chyennenycole

@chyennenycole

joywithjordyn

@joywithjordyn

The NeoReach team that led the Market by Macy's campaign

The senior team that planned, ran, and measured the work end to end.

Our team

James Michalak

Chief Executive Officer

Brendon McNerney

Chief Revenue Officer

Brian Sorel

Chief Operating Officer

Steph Payas

Chief Marketing Officer

Matthew Antolovich

Chief Technical Officer

Jean-Baptiste Dominguez

Head of Product

Katie Kammerdeiner

Senior Graphic Designer

Katie Hale

Social Media Manager

Nicole Jones

Talent Manager

Kass Murdoch

Operations Manager

Masha Tunik

Operations Manager

Heather Hart

Operations Manager

Jon Selman

Head of Client Services

Scale your next campaign on proven infrastructure

Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.

Book a Strategy Call See all work

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Market by Macy's case study FAQ

The questions brands ask most about this kind of campaign.

Connect with us

We run it end to end — strategy, creator casting, content, paid amplification, and measurement — all handled by one senior team so nothing gets lost at the handoffs.

Creators are shortlisted for audience fit, vetted for authenticity with our AI fraud screening, then briefed and contracted by a senior team — so the reach you pay for is reach that converts.

Every campaign is tracked to real outcomes on a live dashboard — reach, engagement, and the conversion or sales metrics the brand cares about, in real time rather than a slide deck a month later.