Going above and beyond, the Market by Macy’s campaign was a smashing success. With over 2K fan engagements as well as more than 226K views achieved, the campaign in total exceeded the projected views. Our strategy brought not only the numbers, but a lot of positive responses from the audience as well. The creators were very satisfied with their experience, commenting on the various styles available. For the audience, there were many enthusiastic comments and responses, with some of their favorite brand names sold being Levi’s, Steve Madden, Coach, and Marc Jacobs. Overall, the campaign was a pleasant experience for all involved.
In the greater scope of things, this campaign shows how advertising through Influencer Marketing can bring a lot of awareness to a brand, lifting its name out there. It’s no secret that social media is a big part of our lives, and advertising is definitely making its way there as well. However, it’s not just the fact that the brand’s name is on social media platforms, but also the influencers behind it who really bring in the positive results. With a mix of innovative strategies and lively content creators, success is always possible.