Scotty Sire
@scottysire
Clash App Pre-Launch Campaign
NeoReach helped Clash App build a creator community and time their launch to capitalize on TikTok uncertainty. When #RIPTikTok was trending #1, the creator cast got #ClashApp to #2 trending, driving 250K+ downloads in one weekend.
250K+
Downloads
20M+
Impressions
#17
Peak App Store Ranking
50+
Influencers
NeoReach Influencer Services for Clash App
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the Clash App campaign
Clash App, a short-form video app launching in 2020, contacted NeoReach for pre-launch assistance. The campaign focused on building a loyal creator community, utilizing limited resources effectively, and timing the launch correctly.
NeoReach assembled a powerful creator cast who primarily used Twitter and occasionally Instagram to promote Clash and drive app store traffic. The perfect timing came when President Trump announced TikTok's potential US ban, creating uncertainty among TikTok users about where to turn.
When #RIPTikTok was trending #1 on Twitter, the creator cast successfully got #ClashApp to the #2 trending hashtag during the frenzy. This perfectly-timed campaign drove more than 250K downloads in just one weekend, shot Clash App up to #2 in App Store photo and video rankings, and reached #17 overall.
The brief
Set the objective
NeoReach helped Clash App build a creator community and time their launch to capitalize on TikTok uncertainty. When #RIPTikTok was trending #1, the creator cast got #ClashApp to #2 trending, driving 250K+ downloads in one weekend.
Casting
Cast the roster
We cast 50+ influencers including Scotty Sire, Dillon Francis, Toddy Smith, whose audiences map directly to Clash App’s apps audience, across Twitter and Instagram.
Activation
Run the activation
NeoReach assembled a creator cast focused on Twitter and Instagram promotion, strategically timing the launch to coincide with TikTok uncertainty. The campaign capitalized on the #RIPTikTok trending moment to position Clash as a viable alternative.
Channels
Go native on every channel
Creators published content native to Twitter and Instagram, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 250K+ Downloads, 20M+ Impressions and #17 Peak App Store Ranking — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for Clash App
The creators we cast, briefed, and managed for the Clash App campaign.
Dillon Francis
@dillonfrancis
Toddy Smith
@todderic
Elijah Daniel
@elijahdaniel
The NeoReach team that led the Clash App campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Explore similar campaigns
We built the creator community in advance and stayed ready, so when #RIPTikTok trended #1 the cast could push #ClashApp to #2 the same weekend. Preparation lets you capitalize on a moment you can't fully control.
We assembled a creator cast pre-launch focused on Twitter and Instagram to seed loyalty before go-live; the prep phase is what made the rapid-response launch possible.
Downloads spiked alongside the coordinated creator push during the trend, with Clash hitting #2 in App Store photo/video and #17 overall — tight timing makes the creator contribution clear.
The community-building and creator cast are repeatable; the size of the spike depends on the moment. We design so the program still performs without a once-in-a-cycle catalyst.
A pre-built, loyal creator community can sustain a launch on its own merits, with the trend as upside rather than the sole driver.