The timing of the launch in combination with the strong creator cast and strategy made this campaign made relevant and impactful. The perfectly-timed tweets drove more than 250K downloads in just one weekend. In addition, Clash App shot up to the #2 spot in the App Store rankings for photo and video apps, making it to #17 overall. Overall brand awareness increased significantly, with creator content amassing over 20M impressions. In the end, this campaign was a smashing success.