The timing of the launch, in combination with the strong creator cast and strategy, made this campaign relevant and impactful. The perfectly-timed tweets drove more than 250K downloads in just one weekend. In addition, Clash App shot up to the #2 spot in the App Store rankings for photo and video apps, making it to #17 overall. Brand awareness increased significantly, with creator content amassing over 20M impressions. In the end, this campaign was a smashing success.