The timing of the launch in combination with the strong creator cast and strategy made this campaign made relevant and impactful. The perfectly-timed tweets drove more than 250K downloads in just one weekend. In addition, Clash App shot up to the #2 spot in the App Store rankings for photo and video apps, making it to #17 overall. Overall brand awareness increased significantly, with creator content amassing over 20M impressions. In the end, this campaign was a smashing success.
- Solutions
How NeoReach helped Clash App go viral
20M+
Impressions
250K+
Downloads
#17
Peak App Store Ranking
50+
Influencers
Phase 1
Phase 1
Phase 1
Launching Clash App
Clash App is a short-form video app that launched in 2020. Prior to the launch, the team reached out to NeoReach for help with the process. Their main goals were to build a loyal creator community for the launch, utilize their limited resources effectively, and time the launch correctly. NeoReach was able to assist Clash with each of these goals, building a strong influencer cast and timing the launch to overlap with country-wide uncertainty about the future of TikTok.
Phase 2
Phase 2
Phase 2
Perfect Timing
In this campaign, we assembled a powerful creator cast who primarily used Twitter, and occasionally Instagram, to promote the new app and drive traffic to the app store. Ultimately, we were able to satisfy each of the brand’s goals. But the incredible success of this campaign was mainly due to the perfect timing of these posts.
#RIPTikTok
When it was announced that the president might be banning TikTok in the U.S., users of the platform were unsure where to turn. This allowed an opening for Clash App to solidify themselves as a viable TikTok alternative. When #RIPTikTok was trending #1 on Twitter, the creator cast was able to get #ClashApp to the #2 trending hashtag during the frenzy.
Creator Cast
Scotty Sire
Reach of 4.3M across Twitter and Instagram
Dillon Francis
Reach of 3.7M across Twitter and Instagram
Toddy Smith
Reach of 3.6M across Twitter and Instagram
Elijah Daniel
Reach of 1M across Twitter and Instagram
Phase 3
The results are in...
20M+
Impressions
20M+
Impressions
250K
Downloads
#17
Peak App Store Ranking
50+
Influencers
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