Lynja (cookingwithlynja)
@cookingwithlynja
HISTORY Channel TikTok Launch
NeoReach helped HISTORY Channel launch their official TikTok account with diverse creators including foodie grandmas, hurricane chasers, and paralympians. The campaign rapidly grew the brand's account to 50,000+ followers just after launch.
21M
Reach
12.2M
Views
$480.7K
IMV
1.92x
ROI
NeoReach Influencer Services for HISTORY Channel
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the HISTORY Channel campaign
In September 2021, HISTORY Channel debuted its official TikTok account and contacted NeoReach to assist with the launch to expand their reach and boost their following from the start. NeoReach helped the brand connect with 7 diverse influencers who created high-quality, engaging content for the campaign, including foodie grandmas, hurricane chasers, quirky intellectuals and paralympians.
The diverse content brought to life what HISTORY is all about - a hub for all, where content is as engrossing as it is diverse, rapidly growing the brand's account to over 50,000 followers.
The brief
Set the objective
NeoReach helped HISTORY Channel launch their official TikTok account with diverse creators including foodie grandmas, hurricane chasers, and paralympians. The campaign rapidly grew the brand's account to 50,000+ followers just after launch.
Casting
Cast the roster
We cast 7 influencers including Lynja (cookingwithlynja), Alex Wong (alexdwong), Hunter Woodhall (hunterwoodhall), whose audiences map directly to HISTORY Channel’s entertainment audience, across TikTok.
Activation
Run the activation
NeoReach activated 7 diverse creators on TikTok representing different demographics and content styles to showcase the breadth of HISTORY Channel's appeal. The creators put incredible effort and speed into producing videos that outperformed many of their non-branded content.
Channels
Go native on every channel
Creators published content native to TikTok, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 21M Reach, 12.2M Views and $480.7K IMV — every figure tracked live on NeoReach’s real-time dashboard.
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Book a strategy callCreator cast for HISTORY Channel
The creators we cast, briefed, and managed for the HISTORY Channel campaign.
Alex Wong (alexdwong)
@alexdwong
Hunter Woodhall (hunterwoodhall)
@hunterwoodhall
Nick Uhas (nickuhas)
@nickuhas
The NeoReach team that led the HISTORY Channel campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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HISTORY Channel case study FAQ
The questions brands ask most about this kind of campaign.
Connect with usSeven creators produced high-performing TikToks (12.2M views, 21M reach) that over-indexed versus their own non-branded content, pulling their audiences to the new @HISTORY account at launch.
The roster (foodie grandmas, hurricane chasers, paralympians, intellectuals) was cast to embody HISTORY's 'a place for the curious' positioning — diversity of creators mirrored diversity of content.
ROI is measured against the $480.7K IMV the content generated relative to cost; IMV estimates the equivalent paid value of the earned creator content.
This grew to 50K+ followers just after launch within the first few campaign weeks; the burst comes from concentrated creator activity at go-live.
By converting the launch audience into an always-on content cadence and re-engaging top-performing creators, rather than treating launch as a one-off.