Launching HISTORY on TikTok with creators spanning food, weather, and sport
In September 2021, HISTORY Channel debuted its official TikTok account and contacted NeoReach to assist with the launch to expand their reach and boost their following from the start. NeoReach helped the brand connect with 7 diverse influencers who created high-quality, engaging content for the campaign, including foodie grandmas, hurricane chasers, quirky intellectuals and paralympians.
The diverse content brought to life what HISTORY is all about - a hub for all, where content is as engrossing as it is diverse, rapidly growing the brand's account to over 50,000 followers.
NeoReach helped HISTORY Channel launch their official TikTok account with diverse creators including foodie grandmas, hurricane chasers, and paralympians. The campaign rapidly grew the brand's account to 50,000+ followers just after launch.
We cast 7 influencers including Lynja (cookingwithlynja), Alex Wong (alexdwong), Hunter Woodhall (hunterwoodhall), whose audiences map directly to HISTORY Channel’s entertainment audience, across TikTok.
NeoReach activated 7 diverse creators on TikTok representing different demographics and content styles to showcase the breadth of HISTORY Channel's appeal. The creators put incredible effort and speed into producing videos that outperformed many of their non-branded content.
Creators published content native to TikTok, every format built for how that audience actually watches — not retrofitted ads.
The program delivered 21M Reach, 12.2M Views and $480.7K IMV — every figure tracked live on NeoReach’s real-time dashboard.
The creators we cast, briefed, and managed for the HISTORY Channel campaign.
@cookingwithlynja
@alexdwong
@hunterwoodhall
@nickuhas
The senior team that planned, ran, and measured the work end to end.
Chief Executive Officer
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Chief Technical Officer
Head of Product
Senior Graphic Designer
Talent Manager
Operations Manager
Operations Manager
Operations Manager
Head of Client Services
Account Director
Account Director
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Seven creators produced high-performing TikToks (12.2M views, 21M reach) that over-indexed versus their own non-branded content, pulling their audiences to the new @HISTORY account at launch.
The roster (foodie grandmas, hurricane chasers, paralympians, intellectuals) was cast to embody HISTORY's 'a place for the curious' positioning — diversity of creators mirrored diversity of content.
ROI is measured against the $480.7K IMV the content generated relative to cost; IMV estimates the equivalent paid value of the earned creator content.
This grew to 50K+ followers just after launch within the first few campaign weeks; the burst comes from concentrated creator activity at go-live.
By converting the launch audience into an always-on content cadence and re-engaging top-performing creators, rather than treating launch as a one-off.
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