Set the outcome
Define the tune-in target, launch window, audience and measurement plan before creator selection begins.
Agency
Entertainment influencer marketing that turns culture into tune-in.
NeoReach builds and runs entertainment creator programs across TikTok, YouTube and Instagram — measured against tune-in, streams started and the subscriptions a title is judged on.
Featured entertainment result
- 2.7x
- Return on investment
- 4.6B
- Views of #CobraKaiChop
- 2.8M+
- Views from paid content
Entertainment influencer marketing services
Entertainment influencer marketing services built around the moment you need an audience to show up.
Full-service entertainment campaigns
Strategy, creator casting, briefs, contracting, content, amplification and reporting — run by one senior team from brief to wrap.
Premiere campaigns
Launch weekend is the whole game. Synchronized creator drops — reactions, lore, watch-alongs — so a premiere trends before the credits roll.
Trailer pushes
Turn one drop into a wave of conversation, with creators who reach the audiences deciding what to watch next.
Talent collaborations
Bridge two audiences and deepen the connection fans already feel, pairing on-screen talent with the creators their viewers follow.
Fan activations
Fandom is distribution. Activate the communities around a title so passion pulls in the casual crowd.
Multi-platform rollouts
One message, timed across every platform an audience moves through in launch week — plus the press coverage that follows it.
Services by channel
See where each capability most naturally comes to life. Final channel selection follows your audience, objective and creative format.
| Service | TikTok | YouTube | |
|---|---|---|---|
| Full-service entertainment campaigns | Leads on TikTok | Leads on YouTube | Leads on Instagram |
| Premiere campaigns | Leads on TikTok | Leads on YouTube | Leads on Instagram |
| Trailer pushes | Leads on TikTok | Leads on YouTube | Not a lead channel for Instagram |
| Talent collaborations | Not a lead channel for TikTok | Leads on YouTube | Leads on Instagram |
| Fan activations | Leads on TikTok | Not a lead channel for YouTube | Leads on Instagram |
| Multi-platform rollouts | Leads on TikTok | Leads on YouTube | Leads on Instagram |
Data, technology and entertainment expertise
Creator intelligence, fraud screening, campaign operations and live reporting sit beneath every program — so a launch moment stays connected to the audience it delivered.
$ 350 M+
Creator spend managed
250 M+
Creators indexed
400 +
Creator data points
Entertainment campaign results
See how synchronized creator drops, premiere-week timing and return measurement came together for Netflix.
A premiere that trended before the credits rolled.
Netflix partnered with NeoReach to promote Cobra Kai Season 3 using TikTok's interactive Cobra Kai Chop filter. The campaign activated diverse creators across multiple countries and helped spike #CobraKaiChop views by over 500 million.
- 4.6B
- Views Of #CobraKaiChop
- 2.8M+
- Views From Paid Content
- 2.7X
- ROI
- 24K+
- Engagements
A mini-series taken to number one on its network.
Investigation Discovery partnered with NeoReach to increase viewership for the Jodi Arias three-part mini-series by activating 7 reality stars and social media influencers to live-tweet during the show.
- 19M
- Views
- 4:1
- Return On Investment
- #1
- Mini-Series Ranking On ID
- 6
- Hours Trending On Twitter
A full slate kept in the appointment habit.
NeoReach helped HISTORY Channel launch their official TikTok account with diverse creators including foodie grandmas, hurricane chasers, and paralympians. The campaign rapidly grew the brand's account to 50,000+ followers just after launch.
- 21M
- Reach
- 12.2M
- Views
- $480.7K
- IMV
- 1.92x
- ROI
Episodic beats that held tune-in across a season.
A&E Networks promoted their Jackie Robinson documentary 'After Jackie' on the HISTORY Channel by partnering with African-American baseball and history creators on TikTok to share Jackie Robinson's legacy and impact using #AfterJackie.
- 1.8M+
- Total Views
- 72.3K
- Total Engagements
- 1.5x
- ROI On IMV
- 8
- Creators Activated
A fandom that carried the moment past the announcement.
FIFA partnered with NeoReach to generate international enthusiasm for the 2022 World Cup in Doha, Qatar by activating 17 influencers from 5 countries to experience the FIFA Club World Cup first-hand and create content showcasing Doha's culture and readiness.
- 1.4M
- Video Views
- 127K
- Total Engagement
- 17
- Influencers
- 5
- Countries Represented
Entertainment channels
Channel selection follows the objective and the audience. Each platform has a distinct role in discovery, proof and the decision itself.
-
TikTok
Reactions, lore and watch-along formats where a title becomes a conversation before it becomes a stream.
-
YouTube
Long-form breakdowns, trailer reactions and recaps where a slate keeps earning attention between episodes.
-
Instagram
Reels and Stories that carry the launch moment into the feeds where fandom lives day to day.
How we run entertainment campaigns
Build the roster
Match creators by fandom, format, audience overlap and historical performance — then fraud-screen every profile.
Create for the channel
Brief native concepts for how audiences actually discover, react to and decide what to watch.
Amplify and measure
Extend the strongest content with paid media and track performance against the agreed business outcome.
FAQ for Entertainment marketers
Ask anything else on the strategy call — a senior strategist runs the first 30 minutes.
Why does influencer marketing work for Entertainment brands?
Because entertainment buyers resolve trust through people, not ads. A credible creator shortens the path from discovery to purchase in a way paid media can’t — and NeoReach pairs you with the creators your buyers already follow.
How does NeoReach run Entertainment campaigns?
Senior-led from brief to wrap: strategy, creator casting from a 250M+ network, native content, paid amplification, and attribution piped to the metric you care about — reach, conversions, or ROI.
Which creators and channels do you use for Entertainment?
We match you to the channels where entertainment audiences already spend their time, and cast against audience, affinity, and performance — every profile fraud-screened for authenticity before contract.
How do we get started?
Tell us the outcome you’re chasing and the budget you’re working with. We’ll come back with a strategy, the right creators, and the number we intend to move. Book a strategy call — a senior strategist runs the first 30 minutes.
Let’s build your next creator program
Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.
- A senior strategist runs the first 30 minutes — no junior handoff.
- Category benchmarks and a creator shortlist for your exact audience.
- A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by
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