Influencer marketing by industry, run by teams who know the category
Twenty-four verticals, each with a senior team that knows its benchmarks, its buyers and the creators who move them — category-specific programs, brief to wrap.
- $350M+
- Creator spend managed
- 250M+
- Creator profiles
- Since 2013
- Operating globally
- End to end
- Strategy through measurement
Industries We Serve.
Creator credibility is contextual. A launch in gaming and a launch in healthcare need different creators, different channels and different proof. NeoReach builds each program around how the category actually decides.
Industries Overview.
Start with the category. The roster, the channels and the measurement follow from it.
Tech
From launch to scale, we run end-to-end tech creator programs — turning credible reviews and demos into installs, sign-ups and pipeline you can attribute.
Technology purchases run on long, evidence-driven cycles. A semiconductor launch convinces engineers through teardown videos and benchmark reviews. A SaaS rollout converts buying committees through analyst voices. Each rewards the brand whose proof reaches the buyer in the format that buyer already trusts.
- Consumer hardware & devices
- Apps & digital platforms
- Fintech & crypto
AI
NeoReach builds and runs creator programs for AI companies across YouTube, LinkedIn, TikTok, X and Reddit, measured against trials, activated users, qualified pipeline and the outcome your launch depends on.
Product demonstrations, practitioner programs and measurable adoption for AI companies.
Fintech
NeoReach helps fintech brands explain their products through creators their audiences already follow. We plan, cast and manage campaigns around the action that matters to your business, from exploring a new service to completing an eligible account application.
Connect product education with acquisition through clear messaging and audience-led creator selection.
Apps
Put your app into a real creator workflow and give people a reason to try it. NeoReach runs creator campaigns for app launches and growth, connecting product demonstrations with a measurable path to download, activation or purchase.
Plan demonstrations, launches and acquisition creative around downloads, activation and customer outcomes.
SaaS
Help the right users understand what your software does and where it fits. NeoReach builds creator campaigns around real product workflows, from a first demonstration to a trial, subscription or qualified conversation with your team.
Build creator demonstrations and education programmes around trials, adoption and qualified demand.
Crypto
NeoReach helps blockchain and Web3 teams introduce their products through relevant creators. We build campaigns around product understanding, credible demonstrations and defined audience actions, with messaging and distribution reviewed for the brief.
Plan audience education, demonstrations and launches with clear scope and measurement.
EdTech
Show prospective learners how your product fits into the way they study or develop a skill. NeoReach develops creator programmes around useful demonstrations, audience relevance and a clear next step toward trying the learning experience.
Build creator demonstrations and campaigns around discovery, trials and meaningful adoption.
Beauty
From tutorials to claims-compliant reviews, we run end-to-end beauty creator programs — turning honest demos into trial, repeat purchase and shelf velocity.
Beauty marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Makeup & prestige
- Skincare & devices
- Mass & drugstore
Skincare
Help people understand what your skincare product does, how to use it and where it belongs in a routine. NeoReach develops creator programmes around product education, relevant audiences and an accurate account of the user experience.
Build routine content, product education and launch campaigns around customer understanding.
K-beauty
Help new customers understand your products, how to use them and where to buy. NeoReach develops creator campaigns for Korean beauty brands around product education, local audience relevance and the retail journey in your priority markets.
Plan market-entry campaigns, routine content and product education for your audience.
Fashion
From lookbooks to launch moments, we run end-to-end fashion creator programs — turning style authority into sell-through, waitlists and full-price demand.
Fashion marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- DTC & e-comm apparel
- Accessories & bags
- Marketplaces & fast fashion
Luxury
Choose creators whose work belongs alongside your brand. NeoReach develops creator programmes around audience fit, visual standards and a clear campaign purpose, with the detail of the partnership defined before production begins.
Plan selective partnerships, considered storytelling and campaign content around brand fit.
Food & Beverage
From recipe content to in-store activation, we run end-to-end food & beverage programs — turning cravings into sales, repeat purchase and retail velocity.
Food & Beverage marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Meal kits & delivery
- Snacks & confectionery
- Restaurants & QSR
Gaming
From streamers to launch hype, we run end-to-end gaming creator programs — turning authentic gameplay into installs, wishlists and day-one players.
Gaming marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- PC & console launches
- Gaming hardware
- Mobile & social gaming
Entertainment
From casting to attribution, we run end-to-end creator programs for entertainment brands — turning cultural attention into tickets sold, streams started and subscriptions won.
Entertainment marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Streaming premieres
- Network & cable
- Platforms & fandom
Healthcare
From education to compliant claims, we run end-to-end healthcare creator programs — turning trusted creator voices into awareness, consideration and conversions.
Healthcare marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Wellness & safety apps
- At-home devices & personal care
- Practitioner & MD creators
Retail
From always-on content to seasonal pushes, we run end-to-end retail creator programs — turning creator demand into foot traffic, online orders and sales lift.
Retail marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Big-box & club retail
- Department & specialty
- Marketplaces & value
Ecommerce
Give the right customer a reason to consider your product and a clear place to buy. NeoReach develops creator campaigns around product demonstration, relevant distribution and measurable customer actions across your ecommerce journey.
Plan product demonstrations, acquisition campaigns and measurement around customer actions.
CPG
From sampling to retail activation, we run end-to-end CPG creator programs — turning everyday-product storytelling into trial, basket lift and measurable sell-through.
CPG marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Snacking & confectionery
- Pantry & better-for-you
- Marketplaces & value retail
Sports
From athletes to superfans, we run end-to-end sports creator programs — turning fandom into tune-in, ticket sales and merchandise demand.
Sports marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Sportsbooks & fantasy
- Leagues & tournaments
- Athletes & game day
Lifestyle
From everyday moments to aspirational storytelling, we run end-to-end lifestyle creator programs — turning relevance into reach, affinity and measurable sales.
Lifestyle marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Home & living
- Everyday essentials & gadgets
- Social & community apps
Home and furniture
Help customers understand how your product looks, feels and fits into everyday life. NeoReach develops home and furniture creator campaigns around real settings, useful demonstrations and a clear route to further product information or purchase.
Build creator demonstrations, room stories and campaigns around customer consideration.
Travel
From destination storytelling to booking moments, we run end-to-end travel creator programs — turning wanderlust into searches, bookings and repeat trips.
Travel marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Destinations & tourism boards
- Hotels & hospitality
- Airlines & travel tech
Hospitality
Show potential guests what makes the stay worth considering. NeoReach develops hospitality creator programmes around the property, experience and audience, connecting useful travel content with the next step in the booking journey.
Plan hotel campaigns, hosted visits and storytelling around the guest journey.
Results by Industry.
Different categories need different creator systems. The common thread is a measurable outcome.
Netflix Cobra Kai Season 3 Launch
Netflix partnered with NeoReach to promote Cobra Kai Season 3 using TikTok's interactive Cobra Kai Chop filter. The campaign activated diverse creators across multiple countries and helped spike #CobraKaiChop views by over 500 million.
- 4.6B
- Views Of #CobraKaiChop
- 2.8M+
- Views From Paid Content
- 2.7X
- ROI
- 24K+
- Engagements
DraftKings TikTok Campaign
DraftKings partnered with NeoReach to expand their TikTok presence by activating 50 diverse creators during NFL season launch. The #MakeItReign campaign featuring custom touchdown dances and original music generated massive engagement and grew DraftKings' TikTok following by 30,000+.
- 23.5M
- Views Of #DraftKings
- 10.8M
- Views Of #MakeItReign
- 8.1M+
- TikTok Video Views
- 1.83x
- Return On Investment
Temu
Four creators ran Temu's campaign on Instagram, reaching 2M accounts and converting that into 11.3M views with 46K engagements.
- 2M
- Reach
- 11.3M
- Views
- 46K
- Engagements
L'Oreal
An Instagram campaign for Maybelline in the Canadian market, built to put the product in front of beauty audiences on the platform where they already follow it. The creator content drew 331K views.
- 331K
- Views
Airbnb Brand Values Campaign
Airbnb partnered with NeoReach to spread values of community, diversity, and human experience through influencer content. Working with just 2 lifestyle and travel influencers, the one-week campaign generated 1.9M+ impressions and 62K+ likes.
- 1.9M+
- Impressions
- 62K+
- Likes
- 7K+
- Comments
- 2
- Influencers
More Case Studies.
Making USIMS the Household eSIM Name
NeoReach activated 48 creators across 16 markets to promote USIMS in their native languages, combining influencer marketing with SEO, ASO, social media management, and paid media to increase global brand awareness and drive app downloads.
- 371K+
- Downloads
- 31.88%
- Conversion Rate
Blue Apron Hungry For More
Blue Apron activated 92 influencers across YouTube, Instagram, Twitter, and Twitch to drive awareness and conversions through creative cooking content and unique promo codes.
- 1.9x
- Return On Investment
- 2.2K+
- New Paying Customers
Milk Makeup
Milk Makeup ran across all three major video platforms at once, YouTube, Instagram, and TikTok, for 1.3M reach and 2.6M views with 64.4K engagements.
- 1.3M
- Reach
- 2.6M
- Views
Just Play Holiday Toy Campaign
Just Play partnered with NeoReach to promote 4 specific toys for the holiday season, targeting children ages 5-7 and gift-givers. The campaign activated 33 family and mom creators across Instagram and TikTok.
- 18.7M
- Accounts Reached
- 17.3M
- Impressions
HISTORY Channel TikTok Launch
NeoReach helped HISTORY Channel launch their official TikTok account with diverse creators including foodie grandmas, hurricane chasers, and paralympians. The campaign rapidly grew the brand's account to 50,000+ followers just after launch.
- 21M
- Reach
- 12.2M
- Views
Samyang
A multi-platform creator program for Samyang, makers of the viral Buldak noodles.
- 136.5K
- Reach
- 538K
- Views
Find Your Industry.
Most briefs start with a category and an outcome. This gives buyers a starting point before the first strategy conversation.
| What you are trying to do | Start here | Measure |
|---|---|---|
| Launch a game or grow a player base | Gaming |
|
| Put a product on the shelf and keep it there | CPG |
|
| Sell a drop at full price | Fashion |
|
| Prove a device does what it claims | Tech |
|
| Fill a premiere week | Entertainment |
|
| Turn fans into ticket-buyers and sign-ups | Sports |
|
| Move a considered beauty purchase | Beauty |
|
| Get a destination on the shortlist | Travel |
|
Channels We Run.
Every category lives on different platforms. These are the five we run programs on, and what each one is for.
- TikTok Marketing Partner status, Spark Ads and trend-native demo creators
- Instagram Reels, Stories, creator partnerships and shopping
- YouTube Long-form integrations, honest reviews and Shorts
- Twitch Live integrations, launch streams and IRL activations
- LinkedIn B2B thought leadership and founder-led programs
“Creators are not media placements. They are strategic partners.
Our job is to protect what makes their voice credible while connecting that influence to a result the business can actually measure.”
Frequently asked questions
What brands ask before picking a vertical. Anything else, a senior strategist runs the first 30 minutes of the call.
Do you really have a dedicated team for my industry?
Yes. Twenty-four verticals, each with a senior team that already knows the category's benchmarks, buyers, and the creators who move them. Your program starts with context, not a blank page, so there's no ramp where we learn your industry on your budget.
How is an industry team different from a generalist agency?
A generalist applies the same playbook to every brand. An industry team knows what already works in your category, which creators carry real authority, and what a credible result looks like. You skip the discovery tax and get straight to a strategy built for your room.
What if my category is regulated — healthcare, finance, alcohol?
We build compliance into the brief, not on top of it. That means HIPAA-aware workflows and ISI review for healthcare, substantiated claims and disclosure governance for fintech, and age-gating and responsible-messaging standards where they apply. Growth and compliance ship together.
Which industries do you cover?
Tech, AI, fintech, apps, SaaS, crypto, edtech, beauty, skincare, K-beauty, fashion, luxury, food & beverage, gaming, entertainment, healthcare, retail, ecommerce, CPG, sports, lifestyle, home and furniture, hospitality, and travel. Each runs across every major channel — TikTok, Instagram, YouTube, Twitch, and LinkedIn. If your category isn't listed, tell us on the call; we likely have adjacent benchmarks to start from.
Do you have creators and benchmarks specific to my vertical?
Our platform indexes 250M+ creators with 400+ data points each, so we match on audience, affinity, and proven performance in your category — then screen every profile for fraud before a dollar moves. You get a roster built for your buyers, measured against numbers that mean something in your industry.
Can you run a program across more than one industry?
Yes. Multi-category brands get a lead strategist who coordinates across the relevant industry teams, so each vertical is run by people who know it while the program stays a single, accountable engagement with consistent reporting.
How fast can an industry team get started?
We can activate in as little as seven days, depending on scope. Because the team already knows your category, the first conversation is about your goal and the number we intend to move — not a crash course in your market.
Let’s build your next creator program
Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.
- A senior strategist runs the first 30 minutes — no junior handoff.
- Category benchmarks and a creator shortlist for your exact audience.
- A measurement plan tied to the outcome you’re accountable for.



Thanks for reaching out.
A senior strategist will get back to you within one business day.
While you wait, get to know us: meet the team, about NeoReach, or browse our industry reports.





