Start with the category
Agree on the audience, the behavior to change and the measure the category is judged on before creator selection begins.
Agency
Influencer marketing by industry, run by teams who know the category.
Thirteen verticals, each with a senior team that knows its benchmarks, its buyers and the creators who move them — category-specific programs, brief to wrap.
- $350M+
- Creator spend managed
- 250M+
- Creator profiles
- Since 2013
- Operating globally
- End to end
- Strategy through measurement
Industries We Serve.
Creator credibility is contextual. A launch in gaming and a launch in healthcare need different creators, different channels and different proof. NeoReach builds each program around how the category actually decides.
Industries Overview.
Start with the category. The roster, the channels and the measurement follow from it.
Tech
From launch to scale, we run end-to-end tech creator programs — turning credible reviews and demos into installs, sign-ups and pipeline you can attribute.
Technology purchases run on long, evidence-driven cycles. A semiconductor launch convinces engineers through teardown videos and benchmark reviews. A SaaS rollout converts buying committees through analyst voices. Each rewards the brand whose proof reaches the buyer in the format that buyer already trusts.
- Consumer hardware & devices
- Apps & digital platforms
- Fintech & crypto
AI
NeoReach builds and runs creator programs for AI companies across YouTube, LinkedIn, TikTok, X and Reddit, measured against trials, activated users, qualified pipeline and the outcome your launch depends on.
Product demonstrations, practitioner programs and measurable adoption for AI companies.
Beauty
From tutorials to claims-compliant reviews, we run end-to-end beauty creator programs — turning honest demos into trial, repeat purchase and shelf velocity.
Beauty marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Makeup & prestige
- Skincare & devices
- Mass & drugstore
Fashion
From lookbooks to launch moments, we run end-to-end fashion creator programs — turning style authority into sell-through, waitlists and full-price demand.
Fashion marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- DTC & e-comm apparel
- Accessories & bags
- Marketplaces & fast fashion
Food & Beverage
From recipe content to in-store activation, we run end-to-end food & beverage programs — turning cravings into trial, repeat purchase and retail velocity.
Food & Beverage marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Meal kits & delivery
- Snacks & confectionery
- Restaurants & QSR
Gaming
From streamers to launch hype, we run end-to-end gaming creator programs — turning authentic gameplay into installs, wishlists and day-one players.
Gaming marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- PC & console launches
- Gaming hardware
- Mobile & social gaming
Entertainment
From casting to attribution, we run end-to-end creator programs for entertainment brands — turning cultural attention into tickets sold, streams started and subscriptions won.
Entertainment marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Streaming premieres
- Network & cable
- Platforms & fandom
Healthcare
From education to compliant claims, we run end-to-end healthcare creator programs — turning trusted creator voices into awareness, consideration and conversions.
Healthcare marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Wellness & safety apps
- At-home devices & personal care
- Practitioner & MD creators
Retail
From always-on content to seasonal pushes, we run end-to-end retail creator programs — turning creator demand into foot traffic, online orders and sales lift.
Retail marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Big-box & club retail
- Department & specialty
- Marketplaces & value
CPG
From sampling to retail activation, we run end-to-end CPG creator programs — turning everyday-product storytelling into trial, basket lift and measurable sell-through.
CPG marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Snacking & confectionery
- Pantry & better-for-you
- Marketplaces & value retail
Sports
From athletes to superfans, we run end-to-end sports creator programs — turning fandom into tune-in, ticket sales and merchandise demand.
Sports marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Sportsbooks & fantasy
- Leagues & tournaments
- Athletes & game day
Lifestyle
From everyday moments to aspirational storytelling, we run end-to-end lifestyle creator programs — turning relevance into reach, affinity and measurable sales.
Lifestyle marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Home & living
- Everyday essentials & gadgets
- Social & community apps
Travel
From destination storytelling to booking moments, we run end-to-end travel creator programs — turning wanderlust into searches, bookings and repeat trips.
Travel marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.
- Destinations & tourism boards
- Hotels & hospitality
- Airlines & travel tech
Results by Industry.
Different categories need different creator systems. The common thread is a measurable outcome.
Netflix Cobra Kai Season 3 Launch
Netflix partnered with NeoReach to promote Cobra Kai Season 3 using TikTok's interactive Cobra Kai Chop filter. The campaign activated diverse creators across multiple countries and helped spike #CobraKaiChop views by over 500 million.
- 4.6B
- Views Of #CobraKaiChop
- 2.8M+
- Views From Paid Content
- 2.7X
- ROI
- 24K+
- Engagements
DraftKings TikTok Campaign
DraftKings partnered with NeoReach to expand their TikTok presence by activating 50 diverse creators during NFL season launch. The #MakeItReign campaign featuring custom touchdown dances and original music generated massive engagement and grew DraftKings' TikTok following by 30,000+.
- 23.5M
- Views Of #DraftKings
- 10.8M
- Views Of #MakeItReign
- 8.1M+
- TikTok Video Views
- 1.83x
- Return On Investment
Temu
Four creators ran Temu's campaign on Instagram, reaching 2M accounts and converting that into 11.3M views with 46K engagements.
- 2M
- Reach
- 11.3M
- Views
- 46K
- Engagements
L'Oreal
An Instagram campaign for Maybelline in the Canadian market, built to put the product in front of beauty audiences on the platform where they already follow it. The creator content drew 331K views.
- 331K
- Views
Airbnb Brand Values Campaign
Airbnb partnered with NeoReach to spread values of community, diversity, and human experience through influencer content. Working with just 2 lifestyle and travel influencers, the one-week campaign generated 1.9M+ impressions and 62K+ likes.
- 1.9M+
- Impressions
- 62K+
- Likes
- 7K+
- Comments
- 2
- Influencers
More Case Studies.
Tech
Making USIMS the Household eSIM Name
NeoReach activated 48 creators across 16 markets to promote USIMS in their native languages, combining influencer marketing with SEO, ASO, social media management, and paid media to increase global brand awareness and drive app downloads.
- 371K+
- Downloads
- 31.88%
- Conversion Rate
Food & Beverage
Blue Apron Hungry For More
Blue Apron activated 92 influencers across YouTube, Instagram, Twitter, and Twitch to drive awareness and conversions through creative cooking content and unique promo codes.
- 1.9x
- Return On Investment
- 2.2K+
- New Paying Customers
Beauty
Milk Makeup
Milk Makeup ran across all three major video platforms at once, YouTube, Instagram, and TikTok, for 1.3M reach and 2.6M views with 64.4K engagements.
- 1.3M
- Reach
- 2.6M
- Views
Retail
Just Play Holiday Toy Campaign
Just Play partnered with NeoReach to promote 4 specific toys for the holiday season, targeting children ages 5-7 and gift-givers. The campaign activated 33 family and mom creators across Instagram and TikTok.
- 18.7M
- Accounts Reached
- 17.3M
- Impressions
Entertainment
HISTORY Channel TikTok Launch
NeoReach helped HISTORY Channel launch their official TikTok account with diverse creators including foodie grandmas, hurricane chasers, and paralympians. The campaign rapidly grew the brand's account to 50,000+ followers just after launch.
- 21M
- Reach
- 12.2M
- Views
Food & Beverage
Samyang
A multi-platform creator program for Samyang, makers of the viral Buldak noodles.
- 136.5K
- Reach
- 538K
- Views
Find Your Industry.
Most briefs start with a category and an outcome. This gives buyers a starting point before the first strategy conversation.
| What you are trying to do | Start here | Measure |
|---|---|---|
| Launch a game or grow a player base | Gaming |
|
| Put a product on the shelf and keep it there | CPG |
|
| Sell a drop at full price | Fashion |
|
| Prove a device does what it claims | Tech |
|
| Fill a premiere week | Entertainment |
|
| Turn fans into ticket-buyers and sign-ups | Sports |
|
| Move a considered beauty purchase | Beauty |
|
| Get a destination on the shortlist | Travel |
|
Channels We Run.
Every category lives on different platforms. These are the five we run programs on, and what each one is for.
- TikTok Marketing Partner status, Spark Ads and trend-native demo creators
- Instagram Reels, Stories, creator partnerships and shopping
- YouTube Long-form integrations, honest reviews and Shorts
- Twitch Live integrations, launch streams and IRL activations
- LinkedIn B2B thought leadership and founder-led programs
“Creators are not media placements. They are strategic partners.
Our job is to protect what makes their voice credible while connecting that influence to a result the business can actually measure.”
Our Process.
Every category program starts with the outcome and ends with a decision about what to scale.
Build the roster for its buyer
Cast creators the category already trusts — by audience, affinity and historical performance — then fraud-screen every profile.
Create for where they watch
Brief native concepts for the platforms and formats that vertical actually decides on.
Measure what the category is judged on
Track performance against the outcome, learn what is working and move budget toward the strongest signals.
Frequently asked questions
What brands ask before picking a vertical. Anything else, a senior strategist runs the first 30 minutes of the call.
Do you really have a dedicated team for my industry?
Yes. Thirteen verticals, each with a senior team that already knows the category's benchmarks, buyers, and the creators who move them. Your program starts with context, not a blank page, so there's no ramp where we learn your industry on your budget.
How is an industry team different from a generalist agency?
A generalist applies the same playbook to every brand. An industry team knows what already works in your category, which creators carry real authority, and what a credible result looks like. You skip the discovery tax and get straight to a strategy built for your room.
What if my category is regulated — healthcare, finance, alcohol?
We build compliance into the brief, not on top of it. That means HIPAA-aware workflows and ISI review for healthcare, substantiated claims and disclosure governance for fintech, and age-gating and responsible-messaging standards where they apply. Growth and compliance ship together.
Which industries do you cover?
Tech, AI, beauty, fashion, food & beverage, gaming, entertainment, healthcare, retail, CPG, sports, lifestyle, and travel. Each runs across every major channel — TikTok, Instagram, YouTube, Twitch, and LinkedIn. If your category isn't listed, tell us on the call; we likely have adjacent benchmarks to start from.
Do you have creators and benchmarks specific to my vertical?
Our platform indexes 250M+ creators with 400+ data points each, so we match on audience, affinity, and proven performance in your category — then screen every profile for fraud before a dollar moves. You get a roster built for your buyers, measured against numbers that mean something in your industry.
Can you run a program across more than one industry?
Yes. Multi-category brands get a lead strategist who coordinates across the relevant industry teams, so each vertical is run by people who know it while the program stays a single, accountable engagement with consistent reporting.
How fast can an industry team get started?
We can activate in as little as seven days, depending on scope. Because the team already knows your category, the first conversation is about your goal and the number we intend to move — not a crash course in your market.
Let’s build your next creator program
Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.
- A senior strategist runs the first 30 minutes — no junior handoff.
- Category benchmarks and a creator shortlist for your exact audience.
- A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by
Thanks for reaching out.
A senior strategist will get back to you within one business day.
While you wait, get to know us: meet the team, about NeoReach, or browse our industry reports.