INFLUENCER MARKETING FOR GAMING BRANDS

From streamers to launch hype, we run end-to-end gaming creator programs — turning authentic gameplay into installs, wishlists and day-one players.

View our work in Gaming

Speak to an expert

Steph Payas
Chief Marketing Officer
steph@neoreach.com
Steph Payas

Gaming influencer marketing

Gaming marketing rewards proof over promotion. NeoReach runs senior-led programs that pair the right creators with the buyers who decide, then measures the lift in the metric you are judged on.

69 %
Consider brands their streamer backs
3.3 B
Mobile gamers worldwide in 2025
3–5 ×
Long-term lift vs one-off deals
140 M
Live Twitch audience (YouTube: 800M)

Our Gaming influencer marketing services

Campaigns built, run, and measured end to end. Around it sits everything that makes the work harder: social media management, paid social, UGC production, events, product seeding, talent management, and our API.

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Our Services

Every capability that ships Gaming programs — and the measurement platform that proves exactly what they returned.

Sponsored Streams

Reach engaged communities in the format they already watch for hours.

Learn more about Sponsored Streams

Our Services

Every capability that ships Gaming programs — and the measurement platform that proves exactly what they returned.

Reach engaged communities in the format they already watch for hours.

Learn more about Sponsored Streams

Give every title and console launch the momentum it needs.

Learn more about Launch Campaigns

Let players judge the game through creators they trust.

Learn more about Gameplay Content

Embed your brand in the moments your most committed players care about.

Learn more about Esports Activations

Bring the energy of the show floor to the audience watching from home.

Learn more about Event Coverage

Stay part of the conversation between launches, not just during them.

Learn more about Community Programs

Our specialization in Gaming influencer marketing

Console launches, hardware reviews, and mobile installs each run on different creators and proof. NeoReach runs a distinct model for each — with its own creators, channels, and results.

PC & console launches

Launch windows are won live. We cast streamers who play on stream during the beats that matter — premieres, updates, tournaments — turning watch time into wishlists.

Our clients
World of Tanks · FIFA
Channels
Twitch · YouTube
Result
37M+ campaign reach

Gaming hardware

Gamers buy on benchmarks. We put hardware in the hands of reviewers and tech educators who show real frame rates, then bolt on codes so proof converts to purchase.

Our clients
NVIDIA Shield · RTX 30 Series
Channels
YouTube · TikTok
Result
48.3M impressions · $266K IMV

Mobile & social gaming

Installs are the scoreboard. We build culturally-native rosters at scale and optimize against download-to-player conversion — the metric growth teams are measured on.

Our clients
Clash · Cake
Channels
TikTok · Instagram
Result
250K+ installs

Influencer marketing channels for Gaming

Order reflects where NeoReach's tech creator network has measured the deepest inventory.

Gaming Influencer Marketing Team

An obsession with digital marketing technology combined with a deep appreciation for human experience enables and motivates us to transform the way brands interact with connected communities.

Our leaders

Kass Murdoch
Kass Murdoch
Operations Manager
Jon Selman
Jon Selman
Head of Client Services
Nicole Jones
Nicole Jones
Talent Manager

Scale your next Gaming campaign on proven infrastructure.

Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.

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FAQ for Gaming marketers

Ask anything else on the strategy call — a senior strategist runs the first 30 minutes.

Connect with us

Because gaming buyers resolve trust through people, not ads. A credible creator shortens the path from discovery to purchase in a way paid media can’t — and NeoReach pairs you with the creators your buyers already follow.

Senior-led from brief to wrap: strategy, creator casting from a 250M+ network, native content, paid amplification, and attribution piped to the metric you care about — reach, conversions, or ROI.

We match you to the channels where gaming audiences already spend their time, and cast against audience, affinity, and performance — every profile fraud-screened for authenticity before contract.

Tell us the outcome you’re chasing and the budget you’re working with. We’ll come back with a strategy, the right creators, and the number we intend to move. Book a strategy call — a senior strategist runs the first 30 minutes.

Let’s build your next creator program

Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.

  • A senior strategist runs the first 30 minutes — no junior handoff.
  • Category benchmarks and a creator shortlist for your exact audience.
  • A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by

Thanks for reaching out.

A senior strategist will get back to you within one business day.