Paid Social Advertising

Whitelisted creator content run as performance media — Spark Ads, Partnership Ads, and paid amplification across every feed.

Paid social services

Audience targeting, bidding and budget pacing across every paid platform.

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Win back warm audiences who didn't convert the first time — sequenced by where they dropped off.

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Systematic A/B testing on hooks, formats and audiences to find the creative that actually performs.

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Meta campaigns run natively from creator handles for higher trust and lower CPMs.

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Boost creator posts as Spark Ads at performance scale, keeping native engagement intact.

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Whitelisted YouTube creative across the full funnel, from shorts to long-form integrations.

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Native Reddit campaigns run from creator and brand accounts, built for community context.

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Creator content amplified as paid across every feed, optimized to ROI not vanity reach.

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Partnership Ads that run from creator and brand together, with full transparency and control.

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Native in-feed formats built to convert, not interrupt — designed for the platform they live on.

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Services by channel

Where each capability leads on each platform, where it supports and where it is selective. A row marked Applies runs the same way on every channel.

  • Applies
  • Supporting
  • Primary
  • Selective
Services by channel
Service YouTubeInstagramTikTokLinkedInTwitch
Media Buying
Retargeting Campaigns
Creative Testing & Optimization
Facebook Advertising & Whitelisting
TikTok Advertising & Spark Ads
YouTube Advertising & Whitelisting
Reddit Advertising & Whitelisting
Influencer Paid Social
Influencer Partnership Ads
In-Feed Advertising Solutions

Data, technology and paid media

Creator intelligence, fraud screening, campaign operations and live reporting sit beneath every program, so budget moves to the creative and audience that convert while the campaign is still running.

$350M+

Creator spend managed

250M+

Creators indexed

400+

Creator data points

Paid social channels

No two auctions price attention the same way, so the buy is planned per feed rather than copied across them.

  • YouTube

    Whitelisted creator creative across the full funnel, from Shorts to long-form integrations, bought against search and suggested placements. FanDuel's whole NFL season program ran here.

  • Instagram

    Meta campaigns run natively from creator handles, plus Partnership Ads that pair the creator's account with the brand's. One creative set fills Reels, Stories and the feed, and the same buy reaches Facebook.

  • TikTok

    Creator posts boosted as Spark Ads, so the paid version keeps the handle, the comments and the engagement the organic post already earned. In-feed and TopView buys sit beside them when a launch needs reach fast.

  • LinkedIn

    Posts from founders, operators and practitioners, for the programs where the buyer is a team, not a feed.

  • Twitch

    Pre-roll and mid-roll against live streams, plus sponsorship of channels an audience already watches. Blue Apron ran its promo codes here alongside YouTube, Instagram and Twitter.

How we run performance campaigns

Define Strategy

We audit your existing user and customer behaviors, needs, channels, and motivations to understand your true return on investment, not just cost per acquisition. From there we build a campaign through the lens of lifetime value, leaving you with a plan to acquire higher-value users and customers.

Creative & Audience Analysis

We capture and deploy user-generated content from your current influencer campaign and institute a creative-testing process that identifies the best-performing creative and audience sets, unlocking higher conversion rates and better creative breakthroughs.

Media Buying

From installs and signups to checkouts and retargeting, we deploy conversion-focused paid media across every major auction, including Facebook®, Instagram®, Google®, TikTok®, Snapchat® and more. We analyze every step of the journey and rapidly test to drive higher conversion rates.

Measure & Scale the Winners

Everything runs on a real-time dashboard with conversion and sales attribution wired in. We double down on the creative, audiences, and channels that return, and cut what does not, so spend compounds instead of leaking.

Frequently asked questions

Every major auction — Meta (Facebook & Instagram), Google, TikTok, Snapchat, and more. We pick the mix by where your buyer converts and what the objective needs, not by default.

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No. We can source creator UGC for you, or capture and scale content from a program you already run. Either way, the creative going into ads is real and tested.

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Through the lens of return on investment and lifetime value. We track conversions and sales end-to-end with attribution piped into your BI stack, so every dollar is accounted for against the objective you set.

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Once creative and tracking are in place, we typically launch initial test campaigns within days, then expand budget behind the winners as the data comes in.

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Let’s build your next creator program

Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.

  • A senior strategist runs the first 30 minutes — no junior handoff.
  • Category benchmarks and a creator shortlist for your exact audience.
  • A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by

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A senior strategist will get back to you within one business day.