FanDuel NFL Season

NeoReach designed a performance-based CPA campaign for FanDuel to drive fantasy sports user signups with revenue share incentives during NFL season.

5:1

ROI

23M

Impressions

10x

Cost Efficiency vs Previous MCNs

7 Figures

Influencer Spend

NeoReach Influencer Services for FanDuel

The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.

All capabilities

Bespoke, managed campaigns with audience-matched creator casting.

Platform and messaging strategy matched to the audience.

Creator-made content for ads and owned channels.

Paid media across PPC, social, and display.

Always-on channel strategy, content, and community.

On-site creator activations and IRL coverage.

Inside the FanDuel campaign

How NeoReach took FanDuel from brief to a multi-platform creator program, step by step.

The brief

Set the objective

NeoReach designed a performance-based CPA campaign for FanDuel to drive fantasy sports user signups with revenue share incentives during NFL season.

Casting

Cast the roster

We cast a senior-matched roster of creators including Mikey Bolts, Matt Stonie, Jimmy Tatro, whose audiences map directly to FanDuel’s sports audience, across YouTube.

Activation

Run the activation

Always-on performance-based CPA campaign with revenue share agreements targeting sports-interested males 18-45 on YouTube. Influencers encouraged viewers to play alongside them in season-long fantasy football leagues.

Channels

Go native on every channel

Creators published content native to YouTube, every format built for how that audience actually watches — not retrofitted ads.

Results

Measure to the goal

The program delivered 5:1 ROI, 23M Impressions and 10x Cost Efficiency vs Previous MCNs — every figure tracked live on NeoReach’s real-time dashboard.

Your turn

Want results like these?

Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.

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Creator cast for FanDuel

The creators we cast, briefed, and managed for the FanDuel campaign.

The creators

Mikey Bolts

@mikeybolts

Matt Stonie

@matt_stonie

Jimmy Tatro

@jimmy

Chris Smoove

@chrissmoove

The NeoReach team that led the FanDuel campaign

The senior team that planned, ran, and measured the work end to end.

Our team

James Michalak

Chief Executive Officer

Brendon McNerney

Chief Revenue Officer

Brian Sorel

Chief Operating Officer

Steph Payas

Chief Marketing Officer

Matthew Antolovich

Chief Technical Officer

Jean-Baptiste Dominguez

Head of Product

Katie Kammerdeiner

Senior Graphic Designer

Nicole Jones

Talent Manager

Kass Murdoch

Operations Manager

Masha Tunik

Operations Manager

Heather Hart

Operations Manager

Jon Selman

Head of Client Services

Anna Teffeteller

Account Director

Jess Howard

Account Director

Scale your next campaign on proven infrastructure

Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.

Book a Strategy Call See all work

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FanDuel case study FAQ

The questions brands ask most about this kind of campaign.

Connect with us

Each creator gets a unique affiliate tracking link tied to a CPA + revenue-share agreement, so signups and paid deposits are credited per creator and paid on performance. That's how the program produced a 5:1 ROI across 115+ posts.

ROI was tied to new users who signed up and made an initial paid deposit through creator links, then measured against their ongoing value. We'd align on your LTV definition and feed conversion data into attribution before launch.

Performance-based CPA (paying on outcomes, not impressions) plus always-on creator relationships drove costs roughly 10x lower than previously contracted management teams, helping FanDuel outspend-efficiently and beat DraftKings by a $600M lead.