Lauren Stewart
@lauren.stewart_dc
Agency
IMC Toys VIP Pets and Cry Babies Campaign
NeoReach partnered with IMC Toys to promote their VIP Pets and Cry Babies Magic Tears Paci House collections through family-focused influencers. The campaign achieved 2.5 million impressions and exceeded expectations as influencers doubled their content production during COVID-19 quarantine.
2.5M+
Impressions
$140K
IMV
62.8K
Engagements
1.6x
ROI
NeoReach Influencer Services for IMC Toys
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the IMC Toys campaign
How NeoReach took IMC Toys from brief to a multi-platform creator program, step by step.
The brief
Set the objective
NeoReach partnered with IMC Toys to promote their VIP Pets and Cry Babies Magic Tears Paci House collections through family-focused influencers. The campaign achieved 2.5 million impressions and exceeded expectations as influencers doubled their content production during COVID-19 quarantine.
Casting
Cast the roster
We cast a senior-matched roster of creators, whose audiences map directly to IMC Toys’s toys audience, across YouTube, Instagram, TikTok and Pinterest.
Activation
Run the activation
The campaign activated family-focused influencers across multiple social platforms to showcase the toy collections through authentic content creation and product demonstrations.
Channels
Go native on every channel
Creators published content native to YouTube, Instagram, TikTok and Pinterest, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 2.5M+ Impressions, $140K IMV and 62.8K Engagements — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for IMC Toys
The creators we cast, briefed, and managed for the IMC Toys campaign.
The Johnson Fam
@the_johnsonfam
The NeoReach team that led the IMC Toys campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Social Media Manager
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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We run it end to end — strategy, creator casting, content, paid amplification, and measurement — all handled by one senior team so nothing gets lost at the handoffs.
Creators are shortlisted for audience fit, vetted for authenticity with our AI fraud screening, then briefed and contracted by a senior team — so the reach you pay for is reach that converts.
Every campaign is tracked to real outcomes on a live dashboard — reach, engagement, and the conversion or sales metrics the brand cares about, in real time rather than a slide deck a month later.