As IMC Toys’ goal of gaining more brand awareness and impressions was most definitely met, the campaign was a clear success. Having 2.5 million impressions alone is outstanding, but the fact that this was done with two influencers alone really shows how far a creative strategy can go. The doubling of the content produced by influencers was a big factor as well, proving that with the right team and influencers activated, the goal in mind will be achieved.
For the toy industry, it’s no secret that children and their families will be finding their new favorite products through social media platforms. Social media is part of our society, as it’s how we connect not only to one another, but also with the brands and influencers we follow. Using an Influencer Marketing strategy is key to not only the toy industry, but many other businesses’ success in modern times. Surely we will see strategies such as these evolving as platforms themselves evolve. Innovation and creativity, such as we saw in this campaign, are a necessity to tackling the changes we see in marketing today.