Snacking & confectionery
Impulse categories run on culture. We put snacks inside trends, formats, and creator bits that make the product the punchline — and the purchase.
Agency
Influencer Marketing for CPG Brands that Move Product
From sampling to retail activation, we run end-to-end CPG creator programs — turning everyday-product storytelling into trial, basket lift and measurable sell-through.
View our work in CPGSpeak to an expert
CPG influencer marketing
9 in 10
Have bought from a creator post
90%+ %+
Marketers using retail-media creators
59 %
Most swayed by honest creator reviews
$ 114.7 B
Forecast US social commerce in 2025
Work with top CPG brands
Everything we’ve claimed on this page, we’ve already done — for the brands you’d expect to be hardest to impress. NeoReach has run CPG programs end to end, from casting to attribution, for brands that could buy attention anywhere and chose to earn belief with us instead.
All case studiesNo work in this category yet.
Our specialization in CPG influencer marketing
Snacking, pantry staples, and value retail each move on different triggers. NeoReach runs a distinct model for each — with its own creators, channels, and results.
Pantry & better-for-you
Better-for-you sells on substitution. Recipe and meal-prep creators show the swap in real kitchens, turning claims into weeknight habits.
Marketplaces & value retail
Everyday goods win on price-proof. Haul and review creators demonstrate value at scale, synced to retail moments and promo windows.
Influencer marketing channels for CPG
Order reflects where NeoReach's CPG creator network has measured the deepest inventory.
Reels, Stories, and shoppable creator content for visual discovery.
Explore Instagram
TikTok
Short-form demo creators and Spark Ads driving culturally-native reach.
Explore TikTok
YouTube
Long-form reviews, tutorials, and demonstrations where credibility compounds.
Explore YouTube
Broad-reach creator content and paid amplification across demographics.
CPG Influencer Marketing Team
An obsession with digital marketing technology combined with a deep appreciation for human experience enables and motivates us to transform the way brands interact with connected communities.
Kass Murdoch
Operations Manager
Jon Selman
Head of Client Services
Nicole Jones
Talent Manager
Chief Operating Officer
Chief Marketing Officer
Scale your next CPG campaign on proven infrastructure.
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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FAQ for CPG marketers
Ask anything else on the strategy call — a senior strategist runs the first 30 minutes.
Connect with usBecause CPG buyers resolve trust through people, not ads. A credible creator shortens the path from discovery to purchase in a way paid media can’t — and NeoReach pairs you with the creators your buyers already follow.
Senior-led from brief to wrap: strategy, creator casting from a 250M+ network, native content, paid amplification, and attribution piped to the metric you care about — reach, conversions, or ROI.
We match you to the channels where CPG audiences already spend their time, and cast against audience, affinity, and performance — every profile fraud-screened for authenticity before contract.
Tell us the outcome you’re chasing and the budget you’re working with. We’ll come back with a strategy, the right creators, and the number we intend to move. Book a strategy call — a senior strategist runs the first 30 minutes.
Let’s build your next creator program
Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.
- A senior strategist runs the first 30 minutes — no junior handoff.
- Category benchmarks and a creator shortlist for your exact audience.
- A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by
Thanks for reaching out.
A senior strategist will get back to you within one business day.
While you wait, get to know us: meet the team, about NeoReach, or browse our industry reports.