CPG influencer marketing that turns everyday products into sell-through
NeoReach builds and runs CPG creator campaigns across TikTok, Instagram, YouTube and Facebook — measured against trial, basket lift, promo response and the sell-through your category is judged on.
CPG influencer marketing services
Strategy, creator casting, briefs, contracting, content, amplification and reporting — run by one senior team from brief to wrap.
Show how it fits into daily life and make the choice easy — the trust and presence that move an everyday shopper at the shelf.
Generate content and word of mouth at scale, with fulfillment, rights and follow-up content managed end to end.
Reach value-driven shoppers the moment a deal lands. Haul and review creators demonstrating value at scale, synced to retail moments and promo windows.
Impulse categories run on culture. Products placed inside trends, formats and creator bits that make the product the punchline — and the purchase.
Stay visible between launches and win the repeat purchase, with recurring creator relationships and a content pipeline that compounds.
CPG campaign results
See how haul-and-review casting, promo timing and sell-through measurement came together for Temu.
Temu
Four creators ran Temu's campaign on Instagram, reaching 2M accounts and converting that into 11.3M views with 46K engagements.
- Reach
- 2M
- Views
- 11.3M
- Engagements
- 46K
Walmart Star Wars Force Awakens DVD Campaign
NeoReach helped Walmart promote their exclusive Star Wars collectible DVDs through the #ShowUsYourForce campaign. The campaign reached 99% new Walmart customers and achieved a 6% engagement rate, higher than their typical search marketing efforts.
- Impressions
- 27M
- Engagements
- 343K+
- Increase In Conversions
- 2x
- Engagement Rate
- 6%
Snickers
A single-creator TikTok activation for Snickers that outperformed its own reach: 192.5K accounts reached turned into 1.4M views and 5.2K engagements.
- Reach
- 192.5K
- Views
- 1.4M
- Engagements
- 5.2K
Safe Catch
An end-to-end influencer campaign for better-for-you seafood brand Safe Catch.
- Reach
- 527.7K
- Views
- 2.6M
- Engagements
- 210K
Samyang
A multi-platform creator program for Samyang, makers of the viral Buldak noodles.
- Reach
- 136.5K
- Views
- 538K
- Engagements
- 8.3K
Services by channel
See where each capability most naturally comes to life. Final channel selection follows your audience, objective and creative format.
Facebook
Retail media| Service | TikTok | YouTube | Retail media | ||
|---|---|---|---|---|---|
| Full-service CPG campaigns |  | | | | |
| Product reviews & demo content | | | | ||
| Sampling & product seeding | | | |||
| Promo & retail activation | | | | | |
| Culture-led launches | | | |||
| Always-on creator programs | | | | |
Data, technology and CPG expertise
Creator intelligence, fraud screening, campaign operations and live reporting sit beneath every program — so creative work stays connected to what leaves the shelf.
$350M+
Creator spend managed
250M+
Creators indexed
400+
Creator data points
CPG channels
Channel selection follows the objective and the audience. Each platform has a distinct role in discovery, proof, value and repeat purchase.
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TikTok
Short-form demos, hauls and trend-native product moments that turn an everyday item into something worth putting in the basket.
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Instagram
Reels, Stories and shoppable creator content where visual discovery becomes a saved product and a shopping list.
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YouTube
Long-form reviews, comparisons and recipe or usage content where credibility compounds and search demand keeps working.
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Facebook & retail media
Broad-reach creator content and paid amplification across demographics, connected to the retail moment it converts in.
Frequently asked questions
Because CPG buyers resolve trust through people, not ads. A credible creator shortens the path from discovery to purchase in a way paid media can’t — and NeoReach pairs you with the creators your buyers already follow.
Senior-led from brief to wrap: strategy, creator casting from a 250M+ network, native content, paid amplification, and attribution piped to the metric you care about — reach, conversions, or ROI.
We match you to the channels where CPG audiences already spend their time, and cast against audience, affinity, and performance — every profile fraud-screened for authenticity before contract.
Tell us the outcome you’re chasing and the budget you’re working with. We’ll come back with a strategy, the right creators, and the number we intend to move. Book a strategy call — a senior strategist runs the first 30 minutes.
Let’s build your next creator program
Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.
- A senior strategist runs the first 30 minutes — no junior handoff.
- Category benchmarks and a creator shortlist for your exact audience.
- A measurement plan tied to the outcome you’re accountable for.
Thanks for reaching out.
A senior strategist will get back to you within one business day.
While you wait, get to know us: meet the team, about NeoReach, or browse our industry reports.