Sportsbooks & fantasy
Acquisition runs on the sports calendar. We pair odds-literate creators with tentpole moments — drafts, playoffs, rivalry weeks — with responsible-gaming compliance in every brief.
Agency
Influencer Marketing for Sports Brands that Mobilise Fans
From athletes to superfans, we run end-to-end sports creator programs — turning fandom into tune-in, ticket sales and merchandise demand.
View our work in SportsSpeak to an expert
Sports influencer marketing
5.6 %
Athlete engagement vs 2.4% average
87 %
Buy on an athlete’s endorsement
80 %
Trust their favourite athlete’s rec
$ 2.5 B
Projected NIL market by 2026
Work with top Sports brands
Everything we’ve claimed on this page, we’ve already done — for the brands you’d expect to be hardest to impress. NeoReach has run sports programs end to end, from casting to attribution, for brands that could buy attention anywhere and chose to earn belief with us instead.
All case studiesFIFA
Events & Tradeshows
1.4M Video Views
127K Total Engagement
17 Influencers
DraftKings
Paid Social
23.5M Views Of #DraftKings
10.8M Views Of #MakeItReign
8.1M+ TikTok Video Views
FanDuel
Paid Social
5:1 ROI
23M Impressions
10x Cost Efficiency vs Previous MCNs
Our specialization in Sports influencer marketing
Sportsbooks, leagues, and game-day culture each activate different fans. NeoReach runs a distinct model for each — with its own creators, channels, and results.
Leagues & tournaments
Global events need global rosters. We cast across regions and languages so one tournament becomes thousands of local moments.
Athletes & game day
Athletes are the original influencers. We manage athlete partnerships and game-day activations that put brands inside the ritual, not around it.
Influencer marketing channels for Sports
Order reflects where NeoReach's tech creator network has measured the deepest inventory.
Reels, Stories, and shoppable creator content for visual discovery.
Explore Instagram
TikTok
Short-form demo creators and Spark Ads driving culturally-native reach.
Explore TikTok
YouTube
Long-form reviews, tutorials, and demonstrations where credibility compounds.
Explore YouTube
Twitch
Live streams and real-time activations with high-intent communities.
Explore TwitchSports Influencer Marketing Team
An obsession with digital marketing technology combined with a deep appreciation for human experience enables and motivates us to transform the way brands interact with connected communities.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Jon Selman
Head of Client Services
Jean-Baptiste Dominguez
Head of Product
Scale your next Sports campaign on proven infrastructure.
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Explore other industries
FAQ for Sports marketers
Ask anything else on the strategy call — a senior strategist runs the first 30 minutes.
Connect with usBecause sports buyers resolve trust through people, not ads. A credible creator shortens the path from discovery to purchase in a way paid media can’t — and NeoReach pairs you with the creators your buyers already follow.
Senior-led from brief to wrap: strategy, creator casting from a 250M+ network, native content, paid amplification, and attribution piped to the metric you care about — reach, conversions, or ROI.
We match you to the channels where sports audiences already spend their time, and cast against audience, affinity, and performance — every profile fraud-screened for authenticity before contract.
Tell us the outcome you’re chasing and the budget you’re working with. We’ll come back with a strategy, the right creators, and the number we intend to move. Book a strategy call — a senior strategist runs the first 30 minutes.
Let’s build your next creator program
Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.
- A senior strategist runs the first 30 minutes — no junior handoff.
- Category benchmarks and a creator shortlist for your exact audience.
- A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by
Thanks for reaching out.
A senior strategist will get back to you within one business day.
While you wait, get to know us: meet the team, about NeoReach, or browse our industry reports.