Influencer marketing agency for Sports
NeoReach builds and runs sports creator campaigns across Instagram, TikTok, YouTube and Twitch — measured against tune-in, ticket sales, merchandise and the outcome your season depends on.
Sports influencer marketing services
Strategy, creator casting, briefs, contracting, content, amplification and reporting — run by one senior team from brief to wrap.
Athletes are the original influencers. We manage the partnerships that put a brand inside the ritual rather than around it.
Acquisition runs on the calendar. Odds-literate creators paired with tentpole moments — drafts, playoffs, rivalry weeks — with responsible-gaming compliance in every brief.
Capture the moment fans live for and bring the atmosphere of live sport to the audience watching at home.
Global events need global rosters. Casting across regions and languages so one tournament becomes thousands of local moments.
Activate the rights you already hold where fans actually spend their time, and turn a logo placement into content people choose to watch.
Sports campaign results
See how odds-literate casting, tentpole timing and acquisition measurement came together for DraftKings.
DraftKings TikTok Campaign
DraftKings partnered with NeoReach to expand their TikTok presence by activating 50 diverse creators during NFL season launch. The #MakeItReign campaign featuring custom touchdown dances and original music generated massive engagement and grew DraftKings' TikTok following by 30,000+.
- Views Of #DraftKings
- 23.5M
- Views Of #MakeItReign
- 10.8M
- TikTok Video Views
- 8.1M+
- Return On Investment
- 1.83x
FIFA The Road to 2022
FIFA partnered with NeoReach to generate international enthusiasm for the 2022 World Cup in Doha, Qatar by activating 17 influencers from 5 countries to experience the FIFA Club World Cup first-hand and create content showcasing Doha's culture and readiness.
- Video Views
- 1.4M
- Total Engagement
- 127K
- Influencers
- 17
- Countries Represented
- 5
FanDuel NFL Season
NeoReach designed a performance-based CPA campaign for FanDuel to drive fantasy sports user signups with revenue share incentives during NFL season.
- ROI
- 5:1
- Impressions
- 23M
- Cost Efficiency vs Previous MCNs
- 10x
- Influencer Spend
- 7Figures
Services by channel
See where each capability most naturally comes to life. Final channel selection follows your audience, objective and creative format.
Twitch
X| Service | TikTok | YouTube | Twitch | X | |
|---|---|---|---|---|---|
| Full-service sports campaigns |  | | | | |
| Athlete partnerships | | | | | |
| Sportsbook & fantasy acquisition | | | | | |
| Game-day activations & event coverage | | | | | |
| Leagues, tournaments & global rosters | | | | ||
| Sponsorship amplification | | | | |
Data, technology and sports expertise
Creator intelligence, fraud screening, compliance review and live reporting sit beneath every program — so creative work stays connected to the result.
$350M+
Creator spend managed
250M+
Creators indexed
400+
Creator data points
Sports channels
Channel selection follows the objective and the audience. Each platform has a distinct role in fandom, moment, proof and conversion.
-
Instagram
Athlete-led Reels and Stories where fans already follow the people they trust, and where a game-day moment travels fastest.
-
TikTok
Short-form reaction, ritual and rivalry content that turns a fixture into a cultural moment beyond the people watching live.
-
YouTube
Long-form breakdowns, analysis and behind-the-scenes access where fandom deepens and search demand keeps working between seasons.
-
Twitch + live
Co-streams, watch-alongs and real-time reaction with communities gathered around the fixture as it happens.
Frequently asked questions
Because sports buyers resolve trust through people, not ads. A credible creator shortens the path from discovery to purchase in a way paid media can’t — and NeoReach pairs you with the creators your buyers already follow.
Senior-led from brief to wrap: strategy, creator casting from a 250M+ network, native content, paid amplification, and attribution piped to the metric you care about — reach, conversions, or ROI.
We match you to the channels where sports audiences already spend their time, and cast against audience, affinity, and performance — every profile fraud-screened for authenticity before contract.
Tell us the outcome you’re chasing and the budget you’re working with. We’ll come back with a strategy, the right creators, and the number we intend to move. Book a strategy call — a senior strategist runs the first 30 minutes.
Let’s build your next creator program
Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.
- A senior strategist runs the first 30 minutes — no junior handoff.
- Category benchmarks and a creator shortlist for your exact audience.
- A measurement plan tied to the outcome you’re accountable for.
Thanks for reaching out.
A senior strategist will get back to you within one business day.
While you wait, get to know us: meet the team, about NeoReach, or browse our industry reports.