Product Seeding & Distribution

Gifting pipelines, mailers, and fulfilment at scale — the right product in the right hands at the right moment.

Product seeding services

Audience-matched casting from a 250M+ creator network, vetted before anything ships.

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Who we send to, what we ask for, and how it ladders to your launch.

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Custom mailers and inserts built for a memorable unboxing.

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We gather addresses and ship product directly to creators, at any volume.

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Our logistics experts manage distribution end-to-end, domestic and global.

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Moments designed to spark stories, posts and conversation — not just a box.

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Optional paid follow-through on the content that pops.

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Ongoing creator relationships for future activations, so each program compounds.

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Product seeding campaign results

Blue Apron's meal kits to 92 creators lead five programs NeoReach cast and ran for products creators could hold.

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Services by channel

Where each capability leads on each platform, where it supports and where it is selective. A row marked Applies runs the same way on every channel.

  • Applies
  • Supporting
  • Primary
  • Selective
Services by channel
Service YouTubeInstagramTikTokLinkedInTwitch
Creator Discovery & Casting
Seeding Strategy & Brief
Branded Care Package Design
Address Collection & Fulfilment
Logistics at Scale
Unboxing Experience Design
Organic Amplification
Relationship Management

Data, technology and seeding logistics

Creator intelligence, fraud screening, distribution operations and live reporting sit beneath every program, so every package goes to a vetted creator and the posts it earns are reported by creator.

$350M+

Creator spend managed

250M+

Creators indexed

400+

Creator data points

Product seeding channels

The box is the same wherever it lands. What comes back is not: each platform turns one package into a different kind of content.

  • YouTube

    Long-form video from creators who put a product through its paces on camera. Seven YouTubers were sent Casper mattresses to test, and search demand keeps those videos working long after the box arrives.

  • Instagram

    Reels, Stories and feed posts. Byrna's creators posted one Reel and one Story each, both pointing at Byrna's website.

  • TikTok

    Short-form reveals, where the box opens and the product has to prove itself on camera. Just Play's 33 family creators posted here and on Instagram, one holiday toy per group.

  • LinkedIn

    Posts from founders, operators and practitioners, for the programs where the buyer is a team, not a feed.

  • Twitch

    Live reveals and cook-alongs, where the box is opened in real time in front of an audience that is already watching. Blue Apron's meal kits went to Twitch streamers as well as YouTubers.

How we run seeding campaigns

Strategic Influencer Partnerships

We strategically select influencers who align with your brand values and know how to engage their audience. That alignment creates genuine, impactful content that resonates with followers, and the kind of momentum that spreads across the internet.

Memorable Unboxing Experiences

Our distribution service includes customized care packages infused with your branding, turning delivery into a moment. Picture your product featured in captivating posts and stories by multiple creators, sparking conversation and piquing interest everywhere.

Logistics, Handled End-to-End

Our logistics experts manage every aspect of distribution, from gathering addresses to sending product directly to creators. You focus on your marketing goals while we take care of the details, at any scale.

UGC You Can Reuse

Seeding does not just earn organic reach. The authentic, user-generated content it produces can be repurposed across your owned channels and paid media, extending the value of every package you send.

Frequently asked questions

It is sending your product to selected creators and encouraging them to use and share it with their followers. It generates buzz and social proof, and is especially effective for new product launches.

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Seeding is gifting, so coverage is organic by nature, but we cast creators with genuine brand fit and brief them clearly, which is what drives strong posting rates and authentic content.

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Yes. It is a white-glove managed service — our logistics team gathers addresses, assembles branded care packages, and ships product directly to every creator.

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Absolutely. We secure usage rights so the user-generated content from your seeding program can be repurposed across your owned channels and paid campaigns.

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Let’s build your next creator program

Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.

  • A senior strategist runs the first 30 minutes — no junior handoff.
  • Category benchmarks and a creator shortlist for your exact audience.
  • A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by

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A senior strategist will get back to you within one business day.