Product Seeding

Gifting pipelines, mailers, and fulfilment at scale — the right product in the right hands at the right moment.

CONNECT WITH US

Speak to an expert

Steph Payas
Chief Marketing Officer
steph@neoreach.com
Steph Payas

Seeding that delivers real impact

Product seeding, also known as influencer gifting, is sending your product to carefully chosen creators and encouraging them to use it and share it with their followers. It is especially powerful for new launches: it generates buzz, builds social proof, and gives consumers the confidence to buy.

At NeoReach, it is a white-glove managed service. We handle every detail, from ideation and creator selection to branded packaging and doorstep delivery, so you can be as hands-on or hands-off as you like while the program runs.

250 M+

Creators in our network

100 %

Managed logistics, end to end

$ 350 M+

In influencer programs managed

3 +

Core platforms seeded

Product seeding services

Switch between everything we handle to get product into the right hands and the rights and reporting that turn gifting into reusable proof.

See all services

Product Seeding

Gifting that earns coverage — from casting and care packages to fulfilment at scale.

Creator Discovery & Casting

Audience-matched casting from a 250M+ creator network, vetted before anything ships.

Learn more about Creator Discovery & Casting

Product Seeding

Gifting that earns coverage — from casting and care packages to fulfilment at scale.

Audience-matched casting from a 250M+ creator network, vetted before anything ships.

Learn more about Creator Discovery & Casting

Who we send to, what we ask for, and how it ladders to your launch.

Learn more about Seeding Strategy & Brief

Custom mailers and inserts built for a memorable unboxing.

Learn more about Branded Care Package Design

We gather addresses and ship product directly to creators, at any volume.

Learn more about Address Collection & Fulfilment

Our logistics experts manage distribution end-to-end, domestic and global.

Learn more about Logistics at Scale

Moments designed to spark stories, posts and conversation — not just a box.

Learn more about Unboxing Experience Design

Optional paid follow-through on the content that pops.

Learn more about Organic Amplification

Ongoing creator relationships for future activations, so each program compounds.

Learn more about Relationship Management

How we run seeding campaigns

Get your product into the hands of the right creators and a single unboxing can catapult your brand into the limelight. Here is how we make it happen.

Strategic Influencer Partnerships

We strategically select influencers who align with your brand values and know how to engage their audience. That alignment creates genuine, impactful content that resonates with followers, and the kind of momentum that spreads across the internet.

Memorable Unboxing Experiences

Our distribution service includes customized care packages infused with your branding, turning delivery into a moment. Picture your product featured in captivating posts and stories by multiple creators, sparking conversation and piquing interest everywhere.

Logistics, Handled End-to-End

Our logistics experts manage every aspect of distribution, from gathering addresses to sending product directly to creators. You focus on your marketing goals while we take care of the details, at any scale.

UGC You Can Reuse

Seeding does not just earn organic reach. The authentic, user-generated content it produces can be repurposed across your owned channels and paid media, extending the value of every package you send.

Our Influencer Marketing Team

Senior-led from first call to wrap, with 13 years partnering with the world’s top brands.

Our leaders

Kass Murdoch
Kass Murdoch
Operations Manager
Jon Selman
Jon Selman
Head of Client Services
Nicole Jones
Nicole Jones
Talent Manager

Explore more services

Full Service End-to-end influencer marketing, brief to wrap. Paid Social Whitelisted creator content run as performance ads. Product Seeding Gifting pipelines, mailers & fulfilment at scale. Events & Tradeshows On-site creator activations and IRL coverage. Case studies Every program NeoReach has delivered, with the numbers. All case studies Browse every NeoReach program, filterable by industry and channel.

FAQ for Seeding Clients

Ask anything else on the call. A senior strategist runs the first 30 minutes.

Connect with us

It is sending your product to selected creators and encouraging them to use and share it with their followers. It generates buzz and social proof, and is especially effective for new product launches.

Seeding is gifting, so coverage is organic by nature, but we cast creators with genuine brand fit and brief them clearly, which is what drives strong posting rates and authentic content.

Yes. It is a white-glove managed service — our logistics team gathers addresses, assembles branded care packages, and ships product directly to every creator.

Absolutely. We secure usage rights so the user-generated content from your seeding program can be repurposed across your owned channels and paid campaigns.

Let’s build your next creator program

Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.

  • A senior strategist runs the first 30 minutes — no junior handoff.
  • Category benchmarks and a creator shortlist for your exact audience.
  • A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by

Thanks for reaching out.

A senior strategist will get back to you within one business day.

While you wait, get to know us: meet the team, about NeoReach, or browse our industry reports.