Product Seeding & Distribution

Gifting pipelines, mailers, and fulfilment at scale — the right product in the right hands at the right moment.

Featured seeding result

2.2K+
New Paying Customers
42K
Clicks
1.9x
Return On Investment

Product seeding services

Switch between everything we handle to get product into the right hands and the rights and reporting that turn gifting into reusable proof.

Product Seeding

Gifting that earns coverage — from casting and care packages to fulfilment at scale.

Creator Discovery & Casting

Audience-matched casting from a 250M+ creator network, vetted before anything ships.

Learn more about Creator Discovery & Casting

Product Seeding

Gifting that earns coverage — from casting and care packages to fulfilment at scale.

Audience-matched casting from a 250M+ creator network, vetted before anything ships.

Learn more about Creator Discovery & Casting

Who we send to, what we ask for, and how it ladders to your launch.

Learn more about Seeding Strategy & Brief

Custom mailers and inserts built for a memorable unboxing.

Learn more about Branded Care Package Design

We gather addresses and ship product directly to creators, at any volume.

Learn more about Address Collection & Fulfilment

Our logistics experts manage distribution end-to-end, domestic and global.

Learn more about Logistics at Scale

Moments designed to spark stories, posts and conversation — not just a box.

Learn more about Unboxing Experience Design

Optional paid follow-through on the content that pops.

Learn more about Organic Amplification

Ongoing creator relationships for future activations, so each program compounds.

Learn more about Relationship Management

Product seeding campaign results

Blue Apron's meal kits to 92 creators lead five programs NeoReach cast and ran for products creators could hold.

Meal kits to 92 creators, two free meals on every code.

Blue Apron activated 92 influencers across YouTube, Instagram, Twitter and Twitch, providing each with meal kits and a unique promo code offering 2 free meals to their followers.

1.9x
Return On Investment
2.2K+
New Paying Customers
42K
Clicks
98.6%
Positive Reception
See the Blue Apron campaign

Services by channel

Where each capability leads on each platform, where it supports and where it is selective. A row marked Applies runs the same way on every channel.

Service YouTubeInstagramTikTokLinkedInTwitch
Creator Discovery & Casting
Seeding Strategy & Brief
Branded Care Package Design
Address Collection & Fulfilment
Logistics at Scale
Unboxing Experience Design
Organic Amplification
Relationship Management

Data, technology and seeding logistics

Creator intelligence, fraud screening, distribution operations and live reporting sit beneath every program, so every package goes to a vetted creator and the posts it earns are reported by creator.

$ 350 M+
Creator spend managed
250 M+
Creators indexed
400 +
Creator data points

Product seeding channels

The box is the same wherever it lands. What comes back is not: each platform turns one package into a different kind of content.

  • YouTube

    Long-form video from creators who put a product through its paces on camera. Seven YouTubers were sent Casper mattresses to test, and search demand keeps those videos working long after the box arrives.

  • Instagram

    Reels, Stories and feed posts. Byrna's creators posted one Reel and one Story each, both pointing at Byrna's website.

  • TikTok

    Short-form reveals, where the box opens and the product has to prove itself on camera. Just Play's 33 family creators posted here and on Instagram, one holiday toy per group.

  • LinkedIn

    Posts from founders, operators and practitioners, for the programs where the buyer is a team, not a feed.

  • Twitch

    Live reveals and cook-alongs, where the box is opened in real time in front of an audience that is already watching. Blue Apron's meal kits went to Twitch streamers as well as YouTubers.

How we run seeding campaigns

Strategic Influencer Partnerships

We strategically select influencers who align with your brand values and know how to engage their audience. That alignment creates genuine, impactful content that resonates with followers, and the kind of momentum that spreads across the internet.

Gamer in a red top and white headset filming herself at a lit rig

Memorable Unboxing Experiences

Our distribution service includes customized care packages infused with your branding, turning delivery into a moment. Picture your product featured in captivating posts and stories by multiple creators, sparking conversation and piquing interest everywhere.

Two gamers under green and red light with a football game on screen

Logistics, Handled End-to-End

Our logistics experts manage every aspect of distribution, from gathering addresses to sending product directly to creators. You focus on your marketing goals while we take care of the details, at any scale.

Creator filming through a ring light against a brick wall with neon signs

UGC You Can Reuse

Seeding does not just earn organic reach. The authentic, user-generated content it produces can be repurposed across your owned channels and paid media, extending the value of every package you send.

Three friends laughing together in an arcade lined with neon game screens

FAQ for Seeding Clients

Ask anything else on the call. A senior strategist runs the first 30 minutes.

What is influencer product seeding?

It is sending your product to selected creators and encouraging them to use and share it with their followers. It generates buzz and social proof, and is especially effective for new product launches.

Do creators have to post?

Seeding is gifting, so coverage is organic by nature, but we cast creators with genuine brand fit and brief them clearly, which is what drives strong posting rates and authentic content.

Do you handle shipping and addresses?

Yes. It is a white-glove managed service — our logistics team gathers addresses, assembles branded care packages, and ships product directly to every creator.

Can we reuse the content?

Absolutely. We secure usage rights so the user-generated content from your seeding program can be repurposed across your owned channels and paid campaigns.

Let’s build your next creator program

Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.

  • A senior strategist runs the first 30 minutes — no junior handoff.
  • Category benchmarks and a creator shortlist for your exact audience.
  • A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by

Thanks for reaching out.

A senior strategist will get back to you within one business day.