katebadur1
@katebadur1
Agency
Samyang
A multi-platform creator program for Samyang, makers of the viral Buldak noodles.
136.5K
Reach
538K
Views
8.3K
Engagements
NeoReach Influencer Services for Samyang
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the Samyang campaign
How NeoReach took Samyang from brief to a multi-platform creator program, step by step.
The brief
Set the objective
NeoReach partnered with Samyang to run a talent-managed creator program on TikTok, built for Samyang’s food & beverage audience.
Casting
Cast the roster
We cast 5 creators including katebadur1, annie.marina and kyleighduarte, whose audiences map directly to Samyang’s food & beverage audience.
Activation
Run the activation
Samyang creators produced 8+ pieces of content native to TikTok, built for how that audience actually watches.
Channels
Go native on every channel
Each format was made for its platform — TikTok — not retrofitted from an ad.
Results
Your turn Measure to the goal
Every post was tracked live on NeoReach’s real-time dashboard for reach, engagement and spend.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for Samyang
The creators we cast, briefed, and managed for the Samyang campaign.
annie.marina
@annie.marina
kyleighduarte
@kyleighduarte
divannacooks
@divannacooks
annie.marin
@annie.marin
The NeoReach team that led the Samyang campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Katie Hale
Social Media Manager
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Explore similar campaigns
We run it end to end — strategy, creator casting, content, paid amplification, and measurement — all handled by one senior team so nothing gets lost at the handoffs.
Creators are shortlisted for audience fit, vetted for authenticity with our AI fraud screening, then briefed and contracted by a senior team — so the reach you pay for is reach that converts.
Every campaign is tracked to real outcomes on a live dashboard — reach, engagement, and the conversion or sales metrics the brand cares about, in real time rather than a slide deck a month later.
Like what you see? Talk to a strategist →