The brief
Set the objective
NeoReach partnered with Samyang to run a talent-managed creator program on TikTok, built for Samyang’s food & beverage audience.
Samyang
Promoting the makers of Buldak noodles through a multi-platform creator campaign
Results
- 136.5K
- Reach
- 538K
- Views
- 8.3K
- Engagements
How NeoReach took Samyang from brief to a multi-platform creator program, step by step.
Casting
Cast the roster
We cast 5 creators including katebadur1, annie.marina and kyleighduarte, whose audiences map directly to Samyang’s food & beverage audience.
Activation
Run the activation
Samyang creators produced 8+ pieces of content native to TikTok, built for how that audience actually watches.
Channels
Go native on every channel
Each format was made for its platform — TikTok — not retrofitted from an ad.
Results
Measure to the goal
Every post was tracked live on NeoReach’s real-time dashboard for reach, engagement and spend.
Creator cast for Samyang
The creators we cast, briefed, and managed for the Samyang campaign.
katebadur1
@katebadur1
annie.marina
@annie.marina
kyleighduarte
@kyleighduarte
divannacooks
@divannacooks
annie.marin
@annie.marin
The NeoReach team that led the Samyang campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Brian Sorel
Chief Operating Officer
Steph Payas
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Related case studies
Samyang case study FAQ
We run it end to end — strategy, creator casting, content, paid amplification, and measurement — all handled by one senior team so nothing gets lost at the handoffs.
Creators are shortlisted for audience fit, vetted for authenticity with our AI fraud screening, then briefed and contracted by a senior team — so the reach you pay for is reach that converts.
Every campaign is tracked to real outcomes on a live dashboard — reach, engagement, and the conversion or sales metrics the brand cares about, in real time rather than a slide deck a month later.