The brief
Set the objective
NeoReach partnered with Sir Kensingtons to run a talent-managed creator program on Instagram, built for Sir Kensingtons’s food & beverage audience.
Sir Kensingtons
Managing a creator campaign for a premium condiment brand
Results
- 597.6K
- Reach
- 167K
- Views
- 6.6K
- Engagements
How NeoReach took Sir Kensingtons from brief to a multi-platform creator program, step by step.
Casting
Cast the roster
We cast 1 creator including mommailena, whose audiences map directly to Sir Kensingtons’s food & beverage audience.
Activation
Run the activation
Sir Kensingtons creators produced 2+ pieces of content native to Instagram, built for how that audience actually watches.
Channels
Go native on every channel
Each format was made for its platform — Instagram — not retrofitted from an ad.
Results
Measure to the goal
The program delivered 597.6K reach, 167K views and 6.6K engagements — every figure tracked live on NeoReach’s real-time dashboard.
Creator cast for Sir Kensingtons
The creators we cast, briefed, and managed for the Sir Kensingtons campaign.
mommailena
@mommailena
The NeoReach team that led the Sir Kensingtons campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Brian Sorel
Chief Operating Officer
Steph Payas
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
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Sir Kensingtons case study FAQ
We run it end to end — strategy, creator casting, content, paid amplification, and measurement — all handled by one senior team so nothing gets lost at the handoffs.
Creators are shortlisted for audience fit, vetted for authenticity with our AI fraud screening, then briefed and contracted by a senior team — so the reach you pay for is reach that converts.
Every campaign is tracked to real outcomes on a live dashboard — reach, engagement, and the conversion or sales metrics the brand cares about, in real time rather than a slide deck a month later.