Robinhood achieved over 3.5 million reach with NeoReach and a cast of diverse influencers.
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Robinhood is a popular investment platform that allows users to trade stocks, ETFs, and crypto. A problem that many investment platforms face is a lack of diversity in their users. Hoping to find a solution to this issue, Robhinhood reached out to NeoReach for assistance in diversifying their range of creators and reaching a new audience. Specifically, the platform wanted to target women, young adults, and individuals who are new to investing.
The main goals of this campaign were to expand Robinhood’s reach and, therefore, generate app downloads and build confidence in investing. In order to reach these goals, NeoReach focused on curating a diverse cast of influencers who were sure to create high-quality, engaging content.
Through this campaign, Robinhood wanted to target previously unsaturated communities in order to increase their reach and grow the platform overall. In order to achieve this, NeoReach sought out creators of color, female creators, and non-financial influencers. The diverse influencer cast consisted of 15+ young, female influencers who fit these criteria.
When evaluating different platforms for this campaign, YouTube was the clear choice. YouTube videos are typically high quality pieces of content that allow creators to take their time and get their message across. In this campaign, each of the sponsored videos were sponsored as financial advice pieces. Some were specifically about investing, while others were about general tips and tricks for making and saving money.
264K Subscribers on YouTube
978K Subscribers on YouTube
77.6K Subscribers on YouTube
302K Subscribers on YouTube
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As mentioned above, Robinhood wanted to expand their reach and generate app downloads through this campaign. Clearly, the results speak for themselves. By diversifying their influencer cast, Robinhood was able to reach millions of people. Even more, the fantastic creator content brought thousands of new users to the platform and promoted brand awareness overall.
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