Ciara Elaine
@ciaraelainemedia
Robinhood Diversity Campaign
Robinhood partnered with NeoReach to diversify their user base by activating 15+ young, female creators of color and non-financial influencers on YouTube. The campaign generated 1.5M views, 250K engagements, and 3.5M+ reach, successfully targeting women, young adults, and investing newcomers to drive app downloads and build confidence in investing.
3.5M+
Reach
1.5M
Views
250K
Engagements
15+
Influencers
NeoReach Influencer Services for Robinhood
The influencer marketing services that ran the program, and the measurement platform that proved exactly what it returned.
All capabilitiesBespoke, managed campaigns with audience-matched creator casting.
Platform and messaging strategy matched to the audience.
Creator-made content for ads and owned channels.
Paid media across PPC, social, and display.
Always-on channel strategy, content, and community.
On-site creator activations and IRL coverage.
Live ROI, CPM, CPE, spend and engagement charting. Exportable to CSV.
NeoReach's EMV variant for sponsored posts and creators.
Scores fake followers, pods and bot traffic in real time.
Google Analytics + Shopify conversion and sales tracking.
400+ data points piped to Tableau, Snowflake and Looker.
Historical pricing, competitor spend and ROI datasets on demand.
Inside the Robinhood campaign
Robinhood, a popular investment platform for trading stocks, ETFs, and crypto, faced a lack of diversity in their user base. Wanting to target women, young adults, and individuals new to investing, they partnered with NeoReach to reach previously unsaturated communities.
NeoReach curated 15+ young, female creators of color and non-financial influencers to create high-quality sponsored content on YouTube. The creators produced financial advice videos, some specifically about investing and others about general money-making and saving tips.
The campaign successfully diversified Robinhood's reach, generating 1.5M views, 250K engagements, and 3.5M+ reach while bringing thousands of new users to the platform and promoting overall brand awareness.
The brief
Set the objective
Robinhood partnered with NeoReach to diversify their user base by activating 15+ young, female creators of color and non-financial influencers on YouTube. The campaign generated 1.5M views, 250K engagements, and 3.5M+ reach, successfully targeting women, young adults, and investing newcomers to drive app downloads and build confidence in investing.
Casting
Cast the roster
We cast 15+ influencers including Ciara Elaine, Hitomi Mochizuki, Shay Budgets, whose audiences map directly to Robinhood’s fintech audience, across YouTube.
Activation
Run the activation
NeoReach activated 15+ young, female creators of color and non-financial influencers on YouTube to create sponsored financial advice content, targeting previously underserved communities including women, young adults, and investing newcomers.
Channels
Go native on every channel
Creators published content native to YouTube, every format built for how that audience actually watches — not retrofitted ads.
Results
Your turn Measure to the goal
The program delivered 3.5M+ Reach, 1.5M Views and 250K Engagements — every figure tracked live on NeoReach’s real-time dashboard.
Want results like these?
Book a strategy call and we’ll map the same playbook to your brand, then run it end to end.
Book a strategy callCreator cast for Robinhood
The creators we cast, briefed, and managed for the Robinhood campaign.
Hitomi Mochizuki
@yaknowme_hitomi
Shay Budgets
@shaybudgets
Natalie Barbu
@nataliebarbu
The NeoReach team that led the Robinhood campaign
The senior team that planned, ran, and measured the work end to end.
James Michalak
Chief Executive Officer
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
Scale your next campaign on proven infrastructure
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
Explore similar campaigns
We curated 15+ young female creators of color and non-financial influencers on YouTube specifically to reach previously unsaturated communities — diversity of casting was the strategy, delivering 3.5M+ reach.
Content was framed as financial advice and money tips with appropriate disclosure; we brief non-finance creators on compliant claims for a regulated category.
Beyond 1.5M views and 250K engagements, success was defined by reaching women, young adults, and investing newcomers — audience composition, not just volume.
YouTube allowed creators to take time building trust through financial-advice content, which suits a confidence-building goal and drove app downloads among newcomers.
Through the reach, engagement, and download signals tied to creator content; trackable links or codes can sharpen per-creator attribution.