Format selected against objective
We map each format to its job: long-form integrations for trust, dedicated reviews for launches, Shorts for reach, YouTube Shopping and affiliate links for conversion. Every program runs a deliberate mix.
Agency
YouTube Influencer Marketing Agency
From integrations to dedicated reviews, we run end-to-end YouTube creator programs — turning long-form trust into consideration, search lift and conversions.
Our YouTube influencer marketing services
Services
Everything we handle to ship your influencer program — brief to wrap, under one senior team.
Managed YouTube Campaigns
We run the entire YouTube program brief to wrap — research, casting, briefs, long-form integrations and Shorts, paid amplification, and attribution, all in-house.
Learn more about Managed YouTube CampaignsLong-form Integrations
Dedicated and woven brand integrations inside videos your buyers already watch.
Learn more about Long-form IntegrationsReviews & Teardowns
Honest, in-depth reviews and teardowns that give a brand room to make its case.
Learn more about Reviews & TeardownsYouTube Shorts
Vertical short-form that extends reach and feeds the algorithm.
Learn more about YouTube ShortsBrandConnect Partnerships
Official YouTube BrandConnect creator partnerships, managed end to end.
Learn more about BrandConnect PartnershipsInfluencer-driven Paid Media
Performance ads built on whitelisted creator content, run across every feed.
Learn more about Influencer-driven Paid MediaReporting & Attribution
Live ROI, CPM, CPE, and conversion tracking that ties watch-through to outcomes.
Learn more about Reporting & AttributionServices
Everything we handle to ship your influencer program — brief to wrap, under one senior team.
We run the entire YouTube program brief to wrap — research, casting, briefs, long-form integrations and Shorts, paid amplification, and attribution, all in-house.
Learn more about Managed YouTube CampaignsDedicated and woven brand integrations inside videos your buyers already watch.
Learn more about Long-form IntegrationsHonest, in-depth reviews and teardowns that give a brand room to make its case.
Learn more about Reviews & TeardownsOfficial YouTube BrandConnect creator partnerships, managed end to end.
Learn more about BrandConnect PartnershipsPerformance ads built on whitelisted creator content, run across every feed.
Learn more about Influencer-driven Paid MediaLive ROI, CPM, CPE, and conversion tracking that ties watch-through to outcomes.
Learn more about Reporting & AttributionYouTube campaign results
See how tech-channel casting, a mattress to test and a discount code came together for Casper.
All case studiesCasper
Paid Social
10M+ Views
2.5K+ New Customers
2:1 ROI On Direct Sales
Robinhood
Full Service Influencer Marketing
3.5M+ Reach
1.5M Views
250K Engagements
World of Tanks
Paid Social
37M+ Video Views
100K+ New App Installs
40% YouTube CAC Reduction
NVIDIA
Full Service Influencer Marketing
48.3M Impressions
13.4M Total Reach
258.4K Engagements
Cake App
Paid Social
4:1 ROI
3M Reach
1.2M Impressions
TikTok
Social Media Management
179M+ Campaign Reach
6:1 ROI
3.2M Engagements
Services by format
Where each service leads in each format, where it supports and where it is selective. A row marked Applies runs the same way in every format.
| Service | BrandConnect Integrations | In-Stream Ads | Shorts Ads | Bumper Ads | Discovery Ads |
|---|---|---|---|---|---|
| Managed YouTube Campaigns | |||||
| Long-form Integrations | |||||
| Reviews & Teardowns | |||||
| YouTube Shorts | |||||
| BrandConnect Partnerships | |||||
| Influencer-driven Paid Media | |||||
| Reporting & Attribution |
Data, technology and YouTube expertise
Creator intelligence, fraud screening, campaign operations and live reporting sit beneath every program, so a YouTube roster is picked on views per video, retention and category authority, with subscriber count last.
$ 350 M+
Creator spend managed
250 M+
Creators indexed
400 +
Creator data points
How we run YouTube
YouTube operates simultaneously as a trust engine, a search engine, and a commerce channel — and content does not expire when the campaign ends. A well-made creator video continues to rank, surface in search, and convert for months or years after publication.
Content built to be discovered
We pick topics with sustained search demand: comparisons, how-to guidance, honest reviews. A placement keeps earning views long after its launch window, which matters most for considered purchases.
Selection on trust and intent
Subscriber totals are a poor predictor of commercial outcome. We judge creators on average views, retention, comment quality and search relevance in the category, so authority outranks audience size.
Full-funnel measurement and disclosure
We report retention and completion, comment quality and click-through, affiliate sales and code usage, and evergreen performance after launch. Every partnership runs FTC-compliant disclosure, written and verbal.
YouTube agency rankings
How we score YouTube influencer agencies, and where every agency on the list landed.
FAQ for YouTube marketers
Ask anything else on the strategy call. A senior strategist runs the first 30 minutes.
Why does influencer marketing work on YouTube?
Because YouTube is a research engine, not just entertainment. Long-form gives creators room to demonstrate, review, and explain, and 70% of viewers say they have bought from a brand after seeing it on the platform. That depth shortens the path from discovery to purchase.
Long-form integrations or Shorts, which should I use?
Usually both. Long-form integrations and reviews build the credibility and detail that convert considered purchases; Shorts extend reach and re-target. We scope the mix to your objective and budget on the first call.
How do you measure YouTube campaign performance?
Every program runs on our real-time dashboard for views, watch-through, CPM, CPE, and spend, with conversion and sales attribution piped into your BI stack, so each figure is auditable rather than estimated after the fact.
How do you select and vet YouTube creators?
We match creators to your exact buyer from a network of 250M+ creators, then score every candidate for audience authenticity, engagement quality, and bot ratio with our proprietary fraud models before contract. Anything below threshold is excluded.
Let’s build your next creator program
Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.
- A senior strategist runs the first 30 minutes — no junior handoff.
- Category benchmarks and a creator shortlist for your exact audience.
- A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by
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