Influencer Marketing

Best Social Media Influencer Agency for Your Influencer Marketing Campaigns

By Editorial Staff

It’s no secret that influencer marketing is on the rise. With the insane amount of growth in the influencer industry and no sign of a slowdown, many influencers have partnered with social media influencer agencies as opposed to working independently. Influencer agencies are able to use their resources to best match content creators to the needs and audiences of companies and brands, and help create successful marketing campaigns from the ground up. In this article, you’re sure to find a top social media influencer agency to bring in on your company’s next influencer marketing campaign. 

1. NeoReach

NeoReach promises to match your company with the perfect influencers to reach your target demographic and determine a creative strategy that will exceed your goals. 

A global, strategic, and innovative social media influencer agency, NeoReach has worked with a variety of big-name brands, companies, and platforms such as Tik Tok, FanDuel, Walmart, and Airbnb.  NeoReach has proven capability to manage high dollar influencer campaigns and provides the solutions to meet a variety of needs from API integration, fraud detection and reporting, and so much more.

Looking to run an epic influencer marketing campaign on TikTok? NeoReach has the best experience in creating viral campaigns that convert on social media. Sign up here!

2. Influencer Marketing Agency (IMA) 

Inherent to its name, Influencer Marketing Agency (IMA) is one of the most popular social media influencer companies in the industry. They are known to manage social media campaigns from start to finish, which is appealing to both companies and influencers. IMA has developed and managed thousands of successful influencer marketing campaigns across a variety of industries, and have worked alongside big brands like Under Armour, Samsung, and Philips. IMA has proven successful in the global influencer market by leveraging the multi-channel approach to amplify brand stories. 

3. Obviously 

A social media influencer agency with a database of over 400,000 influencers across all major channels, Obviously has the ability to handle social media campaigns of any size and complexity and has a long list of well-known clients from Sephora to Coca Cola.  Obviously aims to help brands form authentic, long-term relationships by cultivating influencer communities on their behalf. With a wide variety of services including network management, customer acquisition and analytics, Obviously is able to handle all the details so you don’t have to. 

4. Open Influence

Open Influence centers its services on creativity and the premise that creative campaigns are contagious and have the ability to unlock strategic insights used to elevate social media influencer campaigns. Open Influence follows creators wherever they go in the ever-changing social media landscape, sticking to the most efficient platforms with time-tested capabilities to reach a campaign’s target audience. Open Influence stays committed to your company’s purpose and will match you with influencers who will commit to it too, no matter the industry

5. Fanbytes

If you’re looking for a social media influencer agency that would work best in targeting a young audience, Fanbytes would be a great option. Fanbytes, a global marketing agency, is known for reaching Generation Z audiences and reaching them in the most innovative and preferred ways, especially via channels like TikTok and Snapchat. Brands like Warner Music and Poshmark have used Fanbytes for their technical and creative approach that has taken tons of campaigns viral.

6. Viral Nation

Another great social media influencer agency for your next marketing campaign is another award-winning agency, Viral Nation. Viral Nation is a full-service, ROI-focused agency that manages social media campaigns from planning to influencer selection. They represent a wide variety of influencer types and work closely with brands like Bud Light and ViewSonic. With influencer services geared towards performance metrics, Viral Nation is also one of the world’s largest talent agencies securing brand and endorsement deals for celebrities and social media influencers. 

7. Go Fish Digital 

Another great agency for influencer marketing campaigns is Go Fish Digital, an agency that not only works in social media influencer marketing but also specializes in online reputation management, SEO, and paid advertising. Go Fish Digital works with a diverse group of clients, matching influencers in a way that guarantees client success. Go Fish digital strives to cultivate relationships with influencers across a variety of niche markets and industries with a clientele of companies like Monster Energy and SurveyMonkey. 

8. Sway Group

Sway Group is a social media influencer marketing company that promises the best media content that will bring in more than three times engagement. Like many of the others, Sway Group is full-service, leaving your company with limited responsibility in managing your influencer campaign. With industry-leading performance and quantifiable results, Sway Group can provide you with the analytics you need to track the progress and performance of your campaign. The Sway Group publicly prioritizes inclusivity with its diverse community of influencers and has worked with a wide range of brands from Dominos to eBay. 

9. Hire Influence

Another award-winning agency on our list, Hire Influence is considered to be one of the top creative marketing agencies due to their extensive list of high caliber of clients. Hire Influence is tapped into a network of elite influencers, which are hand-selected and audited for each campaign to ensure the most authentic content. Other services are custom to each client’s personal goals and needs. 

10. No Good

No Good is an influencer marketing agency that has a track record of authentically targeting communities and driving revenue and user growth. No Good specializes in startups and has powerful tools, including influencer strategies, to pair the perfect services with campaigns to help brands grow and take things to the next level. With scaleable insights, No Good is able to show their clients what works and what it takes to take it further.

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Instagram Brand Strategy tip #4: Leverage user-generated content • Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen a community on Instagram. UGC can act as a powerful endorsement for your brand and products — building a level of trust far deeper than any paid marketing campaign. From sharing real-life product reviews, to curating a stunning Instagram feed, there are many creative ways to elevate your content strategy with UGC!  • @lushcosmetics put their customer’s product snaps front and center on Instagram — which acts as a peer-to-peer recommendation for new followers and potential shoppers! • @Away makes use of the branded hashtag #travelaway to get customers to share photos of their travels featuring their Away luggage for a chance to be featured on the page. As a result, the company is able to create a stunning page with little internal effort for content production.

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Honorable mentions for the best social media influencer agency:

Social Media Influencer AgencyInstagramTwitterFacebook
Kairos Media@kairosmedia@KairosMedia@KairosMediaHQ
Influence Nation@infnation@INFLNCnation@InfluenceNation
Socialfly@socialfly

Top lists may typically be ranked best to worst, but the reality is that the best agency to reach success on your next social media marketing campaign depends on a variety of factors – target audience, campaign goals, message, brand guidelines – you name it. With so many agencies available, partnering with an influencer agency for your next social media campaign will allow you to stay up to date with the latest and greatest 2020 trends… which could land your company, brand or campaign on a top list of its own!

This article was written by Maddie Ernzen

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