Top 11 Instagram Influencer Marketing Agencies

Last Updated: September 3rd · 11 Agencies ranked

Steph Payas
Written by Steph Payas
Chief Marketing Officer
Brian Sorel
Reviewed by Brian Sorel
Chief Operating Officer
About

Instagram is the channel most brands start with, and the one where a reach number is easiest to mistake for a result. Impressions are easy to publish. Clicks, downloads and purchases are not.

Every agency ranked below is scored out of 100 on four measures: creative quality, client impact, industry recognition, and revenue and growth. The client impact score is built from published results like these. Foot Locker: a drop that sold out in under two hours on 169M impressions. Gap: 6% sales growth year on year from a creator community. The Body Shop: a 15% sales uplift over an 18-month programme.

Read scoring methodology

Overview
#AgencySpecialityScoreLocation (HQ)
1 NeoReach logo NeoReach Orlando Acquisition-led campaigns Featured OrlandoFL
2 Ogilvy logo Ogilvy New York Brand-scale creative 84 /100 New YorkNY
3 Edelman logo Edelman New York Earned-media campaigns 83 /100 New YorkNY
4 Dentsu Creative logo Dentsu Creative London Integrated brand campaigns 73 /100 LondonUnited Kingdom
5 YKONE logo YKONE Paris Luxury, destination reach 70 /100 ParisFrance
6 Open Influence logo Open Influence Los Angeles Film and TV launches 69 /100 Los AngelesCA
7 Buttermilk logo Buttermilk London Beauty and fashion creators 66 /100 LondonUK
8 We Are Social logo We Are Social London Socially led creative 66 /100 LondonUnited Kingdom
9 Socially Powerful logo Socially Powerful London Always-on programmes 61 /100 LondonUK
10 Viral Nation logo Viral Nation Toronto Enterprise social programmes 61 /100 TorontoON
11 Influencer logo Influencer London Multi-market creator programmes 58 /100 LondonUK
NeoReach logo

NeoReach

Featured
Orlando, FL Full-service, senior-led

USIMS bought customers on Instagram and got 19.5K+ of them, with 371K+ app downloads at a 31.88% app store conversion rate. NeoReach's Instagram work is measured on that kind of number: downloads, customers, conversions, with the reach reported beside them.

NeoReach has run brand-side creator campaigns since 2013 and operates its own creator data platform, so Instagram programmes are sourced, run and measured in-house.

Clash App's pre-launch reached 20M+ impressions and 250K+ downloads, peaking at #17 in the App Store. Blue Apron's Hungry For More campaign brought 2.2K+ new paying customers from 42K clicks and returned 1.9x. Just Play's holiday toy campaign reached 18.7M accounts with 17.3M impressions.

Best for a brand that wants Instagram creators measured on customers, not impressions.

Contact
Ogilvy logo

Ogilvy

84 /100
New York, NY Global network agency, WPP

Bookings up 18% and revenue up 39% during the campaign, at a 20% engagement rate. LEVEL's Fly with Pride guide is the one Ogilvy Instagram case with a full set of numbers on the page, and it shows the shape of the agency's creator work: an idea first, creators where the idea needs them.

Ogilvy has been in business since 1948 and is the flagship agency of the WPP network, run from New York with offices in every major market.

Vaseline's creator programme generated 6,000 organic posts. The rest of the record is the client list and the ideas behind it, from KFC to Royal Jordanian, on the public record.

Best for a global brand buying a creative idea first, with creators in the mix.

Score breakdown
Creative Quality 24/25
Client Impact 24/25
Industry Recognition 16/25
Revenue & Growth 20/25

Services Ogilvy offer

  • Ambassador Program Management
  • B2B Influencer Programs
  • Community Management
  • Compliance & Disclosure Management
  • Content Repurposing & Editing
  • Crisis & Reputation Management
Edelman logo

Edelman

83 /100
New York, NY 6,000-plus people, 28 countries

Purchase intent up nine points and brand consideration up 46%, with a 320% engagement increase. Hellmann's UK Mayo Hack is the pattern of Edelman's Instagram work: an earned-media programme with creators inside it, measured on what people think afterwards.

Edelman has been in business since 1952 and is a global PR firm run from New York with offices in every major market.

Heineken's Social Swap film took 77M campaign views and 1.4B+ total impressions across 35 countries, and its F1 Drive-In for NHS workers reached 60M on social with 88% positive sentiment. HSBC's Sounds of Home earned 172M media impressions and 54 placements in global publications. Dove's Share The First lifted purchase intent among girls by 17 points to 83%.

Best for a brand whose Instagram moment has to travel into the press as well as the feed.

Score breakdown
Creative Quality 22/25
Client Impact 25/25
Industry Recognition 16/25
Revenue & Growth 20/25

Services Edelman offer

  • Ambassador Program Management
  • B2B Influencer Programs
  • Community Management
  • Competitor Influencer Audits
  • Compliance & Disclosure Management
  • Content Repurposing & Editing
Dentsu Creative logo

Dentsu Creative

73 /100
London, United Kingdom Global creative network, dentsu

A limited-edition shoe that sold out in under two hours, on 169M impressions. Foot Locker's The Hunt for Court People is Dentsu Creative's published Instagram record, and it is a launch drop carried by a creator cohort at scale.

Dentsu Creative is the creative network of the dentsu group, formed in 2022 and run from London, with the group's offices behind it in every major market.

Best for a retail or consumer brand that wants a launch drop carried by creators at scale.

Score breakdown
Creative Quality 24/25
Client Impact 24/25
Industry Recognition 16/25
Revenue & Growth 9/25

Services Dentsu Creative offer

  • Affiliate & Performance-Based Programs
  • B2B Influencer Programs
  • Community Management
  • Competitor Influencer Audits
  • Content Repurposing & Editing
  • Crisis & Reputation Management
YKONE logo

YKONE

70 /100
Paris, France 201-500 people, luxury and travel

403.5M reach, 2.2B impressions and 24.8M interactions for Experience Abu Dhabi's NBA Games. YKONE's Instagram record is high-end activation at events and launches, at that size, reported as reach, impressions and interactions.

YKONE has run influencer campaigns from Paris since 2008 for luxury, beauty and travel brands, and its portfolio runs from Paris fashion houses to Gulf tourism boards.

Wynn Las Vegas's creators programme delivered 417M impressions at a 2.2% engagement rate and $9.4M in earned media value. MEMO Paris's Memories of Abu Dhabi took 207.2M impressions and 1.3M interactions, and Explora Journeys' Ocean State of Mind 74.5M impressions with 611.4K interactions. Liu Jo's ORA campaign reached 19.3M with 686.9K interactions.

Best for a luxury or destination brand that wants creators at the event and reach at scale.

Score breakdown
Creative Quality 21/25
Client Impact 25/25
Industry Recognition 4/25
Revenue & Growth 20/25

Services YKONE offer

  • Affiliate & Performance-Based Programs
  • Ambassador Program Management
  • B2B Influencer Programs
  • Co-Creation & Product Collaboration
  • Community Management
  • Competitor Influencer Audits
Open Influence logo

Open Influence

69 /100
Los Angeles, CA 51-200 people, entertainment-led

503M+ impressions, 9% over goal, at a 6.44% engagement rate. Moderna's #SPIKEVAX Community campaign is how Open Influence reports: delivery against what was promised, on a campaign built around a moment.

The agency has run creator campaigns from Los Angeles since 2013, with entertainment studios and automotive brands making up much of its Instagram record.

FOX's Extracted reality series put 100+ creators and 200+ assets to work for 148.5M+ impressions and 7.5M+ engagements. Disney Pixar's Lightyear premiere delivered 709% of its impressions goal, and Macy's Metaverse Experience hit a 19.7% engagement rate with 11.5K link clicks. Subaru Loves the Earth drew 18.9M+ views and 16.2K clicks.

Best for a studio or auto brand with a launch date that needs guaranteed delivery at scale.

Score breakdown
Creative Quality 17/25
Client Impact 24/25
Industry Recognition 11/25
Revenue & Growth 17/25

Services Open Influence offer

  • Ambassador Program Management
  • B2B Influencer Programs
  • Competitor Influencer Audits
  • Event & Experiential Activations
  • Influencer Campaign Management
  • Influencer Campaign Strategy
Buttermilk logo

Buttermilk

66 /100
London, UK Beauty and fashion specialist

Six percent sales growth year on year, and brand mentions up 198%. Gap's global community programme is Buttermilk's headline, and it comes with the thing Buttermilk always prints: the target next to the result.

The agency has run creator campaigns from London since 2016, with offices in Dubai and Miami, for beauty and fashion brands.

Nike's Chase the High produced 13M impressions at a 7.5% engagement rate and a 450% spike in product searches. Marc Jacobs' campaign activated 178 creators for 627K+ views at a 9.9% average engagement rate, and Estée Lauder's holiday campaign 1M views at 9.3%. Armani Beauty's #confesstoconceal top post alone reached 22M views.

Best for a beauty or fashion brand that wants a creator community run against published KPIs.

Score breakdown
Creative Quality 20/25
Client Impact 22/25
Industry Recognition 11/25
Revenue & Growth 13/25

Services Buttermilk offer

  • Ambassador Program Management
  • B2B Influencer Programs
  • Campaign Management / Execution
  • Co-Creation & Product Collaboration
  • Community Management
  • Competitor Influencer Audits
We Are Social logo

We Are Social

66 /100
London, United Kingdom 1,300 people in 19 offices

54K people joined Under Armour's Flow State Challenge and 129M watched. We Are Social builds the idea first and the creator programme around it, and every figure it publishes verifies on its own site.

The agency has run social-first campaigns from London since 2008, with offices from Los Angeles to Jakarta.

Amazon Music's BWT Alpine F1 partnership delivered 94.5M impressions and 1.5M engagements, with a return the agency reports as more than double without stating the basis. Meta's Queens of the Metaverse reached 500M impressions through creators with a combined Instagram following of 30M. Samsung's #ToTheMakers produced 3.8M social engagements and a 3% rise in brand preference, and Lucozade's Ice Kick with Jude Bellingham 39.3M impressions and 13.6K new followers.

Best for a global brand that wants one creator idea built to travel across platforms.

Score breakdown
Creative Quality 23/25
Client Impact 12/25
Industry Recognition 11/25
Revenue & Growth 20/25

Services We Are Social offer

  • Brand Planning
  • Branded Content
  • Campaign Strategy
  • Competitor Analysis
  • Creative Campaign & Concept Development
  • Cultural Intelligence
Socially Powerful logo

Socially Powerful

61 /100
London, UK Global network, local market teams

A 15% uplift in sales over 18 months, on 30M impressions and 17M reach. The Body Shop's brand activism programme in the Middle East is the one commercial number Socially Powerful publishes, and it is a programme, not a campaign.

The agency has run creator campaigns from London since 2017, with offices in Dubai, Beijing and New York.

Ulta Beauty and L'Oréal's back-to-school campaign took 137M views and 4M+ engagements, and IT Cosmetics' global campaign 35M views and 3M engagements. Xiaomi's launch produced 20M views and 250K clicks, and Leffe's cooking show on Instagram reached 3.5M people for 4M+ views.

Best for a brand that wants one creator programme run across regions, the Middle East included.

Score breakdown
Creative Quality 20/25
Client Impact 23/25
Industry Recognition 0/25
Revenue & Growth 18/25

Services Socially Powerful offer

  • Affiliate & Performance-Based Programs
  • B2B Influencer Programs
  • Community Management
  • Competitor Influencer Audits
  • Compliance & Disclosure Management
  • Content Repurposing & Editing
Viral Nation logo

Viral Nation

61 /100
Toronto, ON Enterprise, social commerce

96M impressions, 77% above the internal target, and subscribers up 32% year on year. Call of Duty League's programme is how Viral Nation reports: against a target, and since its case pages were rewritten, with a line on how each figure was captured.

Viral Nation has run creator campaigns since 2014, from Toronto, for gaming, entertainment and consumer brands.

ViewSonic's holiday campaign delivered 10.1M impressions and 76K clicks at a 2.5% click-through rate, 142% over target. MGM Resorts' Formula 1 Las Vegas takeover drew 16M impressions and 537.3K engagements. PUBG Mobile's Star Challenge reached 3.5M people with 350K pre-show viewers, and Michael Phelps' Chilly GOAT cold tubs 5M views.

Best for a gaming, entertainment or consumer brand that wants creator campaigns measured against a target.

Score breakdown
Creative Quality 19/25
Client Impact 21/25
Industry Recognition 5/25
Revenue & Growth 16/25

Services Viral Nation offer

  • Ambassador Program Management
  • Community Management
  • Crisis & Reputation Management
  • Custom Technology & Platform Development
  • Event & Experiential Activations
  • Influencer Campaign Management
Influencer logo

Influencer

58 /100
London, UK Creator-founded, official Twitch marketing partner

Seven markets, 359 posted assets, 6.5M engagements and a combined audience of 33.5M for the Saudi Arabian Football Federation. Influencer's Instagram record is multi-market programmes, and it counts the markets.

Influencer has run creator campaigns from London since 2015, with offices in New York and Riyadh.

Coca-Cola's Real Magic at Meal Time activated 33 creators across five markets for 836 assets and 34.5M impressions. H&M's loyalty-led relaunch ran across six markets for 22.3M views from 53 pieces of content, the top piece alone at 2.8M.

Best for a brand that needs one creator programme run consistently across several markets.

Score breakdown
Creative Quality 18/25
Client Impact 19/25
Industry Recognition 4/25
Revenue & Growth 17/25

Services Influencer offer

  • Affiliate & Performance-Based Programs
  • Ambassador Program Management
  • B2B Influencer Programs
  • Competitor Influencer Audits
  • Event & Experiential Activations
  • Influencer Campaign Management

How to choose an Instagram influencer marketing agency

An Instagram case study can look complete and still say nothing. Impressions, reach and engagement rate are the numbers agencies publish most. Whether anyone clicked, downloaded or bought is published far less often. The shortlist job is to find the agencies that count the second kind of number, and then to check that they count it the way your finance team does. Four questions do most of the work.

Ask which number the campaign was bought on

Every agency on this page can deliver impressions. Ask what the client actually paid for: installs, purchases, bookings, signups. Then ask to see a case where that number is published. An agency that reports cost per install, or purchases with a stated return, has made the measurement part of the work. One that reports impressions and a media value it worked out for itself has not.

Ask what the paid layer did

Many Instagram programmes now run creator content with paid amplification behind it. Ask for organic and boosted delivery reported separately. Some agencies report it that way, and the split tells you whether the creators worked or the media budget did.

Ask how a return was calculated

A return multiple means nothing without its denominator. Revenue against spend is one thing. Media value against spend is another, and it is the agency grading its own homework. Ask for the basis in writing before the number goes in a deck.

Ask what happens in month four

A launch is a week of attention. A programme is creator sourcing, a brief that survives contact with a creator's own voice, a posting cadence, and a read on the numbers within days rather than after the campaign ends. Ask for campaigns run for the same client some months apart, and what changed between them.

Frequently asked questions

Connect with us

Few agencies publish an engagement floor, and none of the agencies ranked here publish one on their own websites. Cost has three parts: the creators you book, whose fees scale with audience size, exclusivity and usage rights; the agency's fee, usually a retainer or a percentage of spend; and any paid amplification behind the posts. Ask for the three lines separately so a proposal can be compared with another one.

A result is something that was counted: a click, a download, a purchase, a booking. A media value is an estimate of what the same exposure would have cost as advertising, worked out by the agency using its own rate assumptions. Both can be useful, but only the first one lands in a sales report. When a case study prints a return multiple, ask whether the numerator is revenue or media value.

It depends on where the creator work sits in your plan. If Instagram creators are the campaign, a specialist that sources, briefs and measures in-house will usually move faster. If creators are one line in a launch that also runs press, events and paid media, a full-service agency keeps one team accountable for the whole result. Several agencies on this page publish cases of each kind.

The case studies on this page are the answer: sell-outs, sales growth, downloads and new customers are still being published from Instagram programmes in 2026, often alongside TikTok in the same brief. The two platforms do different jobs. Instagram tends to carry consideration and the click, TikTok tends to carry discovery. Most of the agencies here run both and report them separately.

A single campaign shows its numbers within days of posting. A programme takes longer, because the second and third flights are where creator selection and briefs get corrected against the first flight's data. Agencies that publish multi-market programmes on this page describe results that built over months. Plan the first quarter as the learning period and hold the agency to what changed between flights.

Influencer media value, sometimes called earned media value, is an agency's estimate of the advertising cost equivalent of the exposure a campaign produced. It is useful for comparing campaigns with each other inside one agency's reporting. It is not revenue, and a return multiple calculated against it is not a return on spend. Where an entry on this page cites a media value, it says so.

Usually yes, once the organic data has shown which creators and which posts are working. Paid amplification lets a brand put budget behind the content that already earned attention rather than guessing in advance. The condition is reporting: organic and boosted delivery have to be shown separately, or you cannot tell what the creators did on their own.

Because NeoReach publishes the page, its card is featured above the ranking rather than scored inside it. The ten agencies below it are scored on the same four measures in the same order, from their own published case studies. NeoReach's card is written from its own published Instagram case studies, which anyone can check at the links on it.

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Ranking methodology explained

Every agency on a NeoReach ranking is scored out of 100. On this list that is four dimensions worth 25 each: three read off public records, one judged against a written rubric. A low score means the public record behind an agency is thin, which is not the same as saying its campaigns are weak. Plenty of good agencies publish very little.

Every agency here is scored out of 100, four dimensions worth 25 each, and no dimension outweighs another.

Client impact, industry recognition, and revenue and growth are read off public records: the brands an agency has published work for, how many of its cases carry a quantitative result, its awards and press, and its team size, tenure and office footprint. Creative quality is the one judgement in the model, made against a written rubric applied to every agency in the same order.

Membership is the Instagram test: more than one published campaign that names Instagram as a channel and carries a result.

Where two agencies finish level, the higher client impact score goes first, because that dimension is built out of published evidence.

The campaign facts in each entry come from the agency's own case studies, read in September 2026. Where a figure is a multi-year total, a paid-media impression count or a media value the agency worked out for itself, the entry names it as that.

NeoReach publishes this page. It is featured at the top rather than ranked on it, and carries no score here for that reason.

Why these 4 for this list

A brand shortlisting for Instagram is asking four things, and only one of them is whether the work looks good. Creative quality is whether a post earns a stop in a feed built to be scrolled past. Client impact is whether a result was measured and published at all, and on Instagram it separates the agencies that count clicks and purchases from the ones that count impressions. Industry recognition is the only outside opinion in the model. Revenue and growth is whether the team can staff a programme that runs every month, not only a launch week.

Creative Quality /25
Campaign originality, content innovation and creative execution, read off published case studies, the awards a body of work has taken and the campaign formats an agency actually runs
Client Impact /25
Measurable results delivered to clients: return, engagement, reach, revenue. Counted from the named brands an agency has published work for, how many of its cases carry a quantitative result, and how many client categories that work spans
Industry Recognition /25
Validation from outside the agency: awards weighted by tier, platform partnerships, tier-one press and conference presence
Revenue & Growth /25
Business scale and trajectory: team size band, years in market and office footprint

What is not counted

Anything an agency will only say in a pitch. Unpublished results, client logos with no campaign behind them, and awards entered but not won. Where an agency has nothing a dimension can count, it lands on that dimension's floor, and its entry says so.

The rubric is fixed, not set against whichever agency happens to lead. The same record earns the same points for every agency on the page, NeoReach included.