Top Influencer Marketing Agencies in South Korea

Last Updated: October 26th · 10 Agencies ranked

Steph Payas
Written by Steph Payas
Chief Marketing Officer
Brian Sorel
Reviewed by Brian Sorel
Chief Operating Officer
About

A Korean-language creator brief needs more than a translated product description. Your agency should explain who the content is for, how the creator will express the idea and who can approve the finished work. Those decisions belong in the proposal before you compare audience size or campaign forecasts.

We reviewed agencies with a verified South Korea office or published evidence of delivery to the market. Their portfolios include Korean audience programmes and international work. Read the location of each campaign alongside its result; a Seoul office and a Korean audience campaign answer different questions about a partner.

For your shortlist, connect the product to a specific viewing situation. A travel story, a product demonstration and an ongoing brand account need different briefs. Ask which team will handle Korean copy and how the agency will test its creator choices against the intended audience.

We built this list to help you compare that execution. Use the cases to examine what the agency made, where it ran and what the reported outcome actually measures.

Overview
#AgencySpecialityScoreLocation (HQ)
2 Ogilvy logo Ogilvy New York Brand-scale creative 79 /100 New YorkNY
3 Pepper logo Pepper London Creator campaigns reported against plan 54 /100 LondonUnited Kingdom
4 Weber Shandwick logo Weber Shandwick New York Creator ideas with earned media 43 /100 New YorkUnited States
5 FleishmanHillard logo FleishmanHillard St. Louis Creator and earned media campaigns 41 /100 St. LouisUnited States
6 Burson logo Burson New York Creator campaigns with PR 35 /100 New YorkUnited States
7 Gushcloud logo Gushcloud Singapore (office) Celebrity partnerships and creator campaigns 27 /100 Singapore (office)
8 CREATIP logo CREATIP Seoul Korean audience creator campaigns 24 /100 SeoulSouth Korea
9 Pinball logo Pinball Seoul Creator casting and content distribution 23 /100 SeoulSouth Korea
10 DISRUPT logo DISRUPT Seoul Creator content for international expansion 22 /100 SeoulSouth Korea (office)
11 GEOCM logo GEOCM Seoul Korean creator travel campaigns 22 /100 SeoulSouth Korea (office)
Ogilvy logo

Ogilvy

79 /100
New York, NY Global network agency, WPP

Ogilvy has a Seoul office and offers influencer work within its wider advertising and communications services. Its international portfolio is useful for a Korean brief where the creator idea must work alongside a brand campaign, with the same product story carried into social content and public activity.

For LEVEL at Barcelona Pride, Ogilvy combined influencers with outdoor advertising, print and live event activity. The integrated campaign reported an 18% uplift in bookings and a 39% revenue increase during the campaign. Those results describe the combined programme.

In the UK, Hellmann’s Smart Jar gave TikTok and Instagram influencers a physical demonstration: a mayonnaise jar that showed when a fridge was cool enough. Food-waste campaigners and brand fans joined the work, which earned more than 160 pieces of online and print coverage across the campaign.

These examples show how an idea can give creators something specific to demonstrate or participate in. Ogilvy suits a shortlist for a brand requiring that broader creative connection. For a Korean audience brief, the useful discussion is how the Seoul team would develop the local expression while coordinating the surrounding campaign work.

Score breakdown
Creative Quality 24/25
Client Impact 24/25
Industry Recognition 16/25
Revenue & Growth 15/25

Services Ogilvy offer

  • Ambassador Program Management
  • B2B Influencer Programs
  • Community Management
  • Compliance & Disclosure Management
  • Content Repurposing & Editing
  • Crisis & Reputation Management
Pepper logo

Pepper

54 /100
London, United Kingdom 11-50 people, travel and lifestyle creators

Pepper is a London agency offering managed creator campaigns and paid amplification. Its published travel work explicitly includes South Korean audiences, establishing delivery to the market. The agency’s named technology cases show a separate ability to connect a product explanation with creators chosen around particular audience interests.

For Goodnotes, study, journaling and lifestyle creators demonstrated the app across Brazil, Canada, Germany, Mexico, the UK and the US. The campaign reported 24.5M+ impressions and 1.8M engagements across those markets. Content also supported paid distribution, with a reported 37K+ Meta link clicks.

Its Xero Go work targeted UK entrepreneurial audiences through finance-focused content on Instagram and TikTok. Creator storytelling and boosted ads contributed to impressions exceeding the campaign target by 279%. That figure measures delivery against the agreed target.

Pepper is relevant when a Korean audience brief needs a practical product explanation and a plan for distributing the finished content. Its work gives you specific examples of matching creator interests to a use case. The proposal should connect that casting approach with the Korean-language review and audience requirements you set for the assignment.

Score breakdown
Creative Quality 15/25
Client Impact 23/25
Industry Recognition 7/25
Revenue & Growth 9/25

Industries Pepper serve

  • Travel & hospitality
  • Entertainment & media
  • Finance & fintech

Platforms Pepper cover

  • TikTok
  • Instagram
  • YouTube
Weber Shandwick logo

Weber Shandwick

43 /100
New York, United States Global communications agency

Weber Shandwick operates a Seoul office and provides creator selection, creative collaboration and campaign management. Its published work connects creator content with an idea that can also interest the press. That is a useful offer for a Korean brand brief requiring an attention-generating launch and coordinated communications around it.

For SKITTLES Littles in New York, a creator redesigned a micro-apartment around the product’s small size. An apartment-tour creator then showed the space to viewers. The draw for a year of free rent attracted more than 17K applications, giving the product idea a concrete action for the audience to take.

For Brawny, influencer collaborations formed part of a programme spanning paid and organic social plus earned media. The earned campaign reported 1.8B impressions. The figure describes that broader communications activity.

The agency’s cases demonstrate the work around a creator post: developing the experience, giving it a clear story and distributing it through several routes. Shortlist Weber Shandwick when the Korean-language execution needs to carry a larger brand idea. Its Seoul presence gives you a local team to discuss the audience context and the ownership of that execution.

Score breakdown
Creative Quality 20/25
Client Impact 6/25
Industry Recognition 0/25
Revenue & Growth 17/25

Industries Weber Shandwick serve

  • Food and beverage
  • Household goods
FleishmanHillard logo

FleishmanHillard

41 /100
St. Louis, United States Global communications agency

FleishmanHillard has a Seoul office and a media practice that brings creators into consumer communications. Its selected US cases are useful for buyers planning a Korean campaign where the product story needs a clear social occasion, with creator content and press activity built around the same idea.

For Lipton, a football player and his wife demonstrated an iced-tea turkey brine ahead of Thanksgiving. The content ran through the couple’s and brand’s social accounts. The campaign reported 3.2M TikTok views and 145M+ earned impressions, with the latter covering the wider campaign.

Tillamook paired regional food and farming voices with a celebrity advocate in a sales-linked fundraiser for US farmers. The agency reported 30% more sales among people exposed to the regional influencer content. The comparison applies to people exposed to the regional influencer content.

These cases show distinct roles for specialist voices and broader public attention. FleishmanHillard fits briefs that need those roles planned together. For a Korean audience, use the Seoul team discussion to establish the relevant occasion, the creator’s reason to participate and how the programme’s different outcomes will be reported.

Score breakdown
Creative Quality 17/25
Client Impact 7/25
Industry Recognition 0/25
Revenue & Growth 17/25

Industries FleishmanHillard serve

  • Food and beverage

Platforms FleishmanHillard cover

  • TikTok
Burson logo

Burson

35 /100
New York, United States Global communications agency

Burson operates in Seoul and offers managed influencer programmes alongside public relations. Its selected work uses a recognisable entertainment idea to give creators a role in a launch. That approach is relevant to Korean briefs where an audience already cares about a game, story or product collection.

For Activision Blizzard in the UK, Burson recreated a Call of Duty safehouse as a filmed creator challenge. The distribution combined creator and brand channels with streamer activity, press and paid social. The campaign reported 12.6M organic views and 374K+ engagements.

In Thailand, Starbucks’ Harry Potter collection launch used influencer seeding before a media and blogger event. The combined campaign reported reach of nearly 18M and recorded over 5.3M engagements. The launch joined creator anticipation with an experience people could cover and share.

Burson suits a shortlist when the work needs both a participation idea and the coordination around a public launch. The examples give a Korean marketing team different production models to discuss: a filmed competition and a collection event. Define which audience relationship matters to your brief, then scope the creator role and local review with the proposed Seoul team.

Score breakdown
Creative Quality 17/25
Client Impact 9/25
Industry Recognition 0/25
Revenue & Growth 9/25

Industries Burson serve

  • Gaming
  • Food and beverage
Gushcloud logo

Gushcloud

27 /100
Singapore (office) Creator management and brand partnership operator

Gushcloud is a creator management and brand partnership operator with a Seoul office. Its work spans celebrity partnerships, content production and creator campaigns. For a Korean marketing team, that combination is relevant when the brief includes both talent participation and the activity built around the relationship.

Its SimInvest programme targeted Indonesia and combined a brand ambassador with television-commercial production, a Jakarta launch and a Seoul fan activation. The agency reports 2.6M total views for the programme. The Seoul event is part of that international campaign, with the total kept at the programme level.

For Bandai in the US, Gushcloud used Instagram and Twitter creator giveaways to promote a card game. The published campaign reports over 113.9M total reach and over 21K engagements. The reach figure retains the agency’s reported campaign basis.

These cases show different ways to structure a partnership: a celebrity relationship with production and fan access, and creators activating a product community. Gushcloud is a practical candidate when those talent and delivery decisions need to be made together. Its Seoul operation provides a local point for defining the Korean audience work within the proposed engagement.

Score breakdown
Creative Quality 16/25
Client Impact 6/25
Industry Recognition 0/25
Revenue & Growth 5/25

Industries Gushcloud serve

  • Financial services
  • Gaming

Platforms Gushcloud cover

  • Instagram
  • YouTube
CREATIP logo

CREATIP

24 /100
Seoul, South Korea Marketing agency with creator and social programmes

CREATIP is headquartered in Seoul and combines social account work with creator campaigns. Its published portfolio includes a programme addressing Korean travellers and a global Instagram programme for Soonhari. The distinction is useful for buyers choosing between an ongoing brand presence and a defined audience campaign.

For Tourism Australia, CREATIP developed the official Korean Instagram account through content and events, alongside a celebrity travel film. The account reached 10K followers. That result belongs to the combined account programme, giving a Korean travel marketer an example of how creator material can sit within continuing publishing.

Soonhari used short-form memes and influencer collaborations for young audiences globally. The programme reported averages above 10K likes and 350K video views per post. Those averages describe the programme’s content, including brand-owned meme posts.

CREATIP suits a brief where the agency will help shape both Korean-language creative and the rhythm of social publishing. Its cases offer concrete ways to discuss that scope: destination storytelling for a Korean audience, or recurring content built around a consumer brand. Decide which job you need the account and creator work to perform together.

Score breakdown
Creative Quality 15/25
Client Impact 7/25
Industry Recognition 0/25
Revenue & Growth 2/25

Industries CREATIP serve

  • Food & Beverages
  • Tourism

Platforms CREATIP cover

  • Instagram
Pinball logo

Pinball

23 /100
Seoul, South Korea Creator network with managed brand campaigns

Pinball operates a creator network and managed brand campaign service with a Seoul office. The current brand follows Collab Asia’s operating history and offers creator casting, campaign execution and content distribution. Its selected work puts entertainment formats at the centre of the product or music promotion.

For EA Games, the agency worked with Korean gaming creators on APEX Legends videos. The case reports more than 2M views across the programme. The Korean creator roster is explicit, while the reported result remains the campaign’s combined viewing figure.

For Warner Music, a dance-cover partnership used creators’ social accounts to distribute the performance. That work reported more than 5M views. It shows a different production task, built around a performance that audiences could watch and share across creator channels.

Pinball is relevant when a Korean brief depends on casting people who already work naturally within gaming, music or entertainment. Its examples make the creator’s format part of the campaign idea. The buying discussion can start with the performance or content you need, then establish the casting responsibility, brand permissions and distribution included in the managed scope.

Score breakdown
Creative Quality 14/25
Client Impact 3/25
Industry Recognition 0/25
Revenue & Growth 6/25

Industries Pinball serve

  • Gaming
  • Music

Platforms Pinball cover

  • TikTok
  • Instagram
  • YouTube
DISRUPT logo

DISRUPT

22 /100
Seoul, South Korea (office) Korean agency combining creator content and paid media

DISRUPT is a Seoul agency providing creator campaigns, content reuse and paid amplification. Its published work is useful for Korean teams planning international expansion because it shows how a creator programme can sit alongside the brand’s owned social activity and advertising.

For Voice Caddie in the US, the agency combined creator partnerships with owned content and giveaways. The wider social programme reported a 426% increase in YouTube views and a 243% increase in Instagram reach. These figures describe changes across the programme’s social activity.

For Bank of Wine, DISRUPT managed influencer and media selection, contracts and content across Hong Kong and Singapore. Whitelisted Meta ads supported distribution. The campaign reported 255,278 views and 10,980 landing-page views across those markets.

The agency fits a brief in which the Korean brand team wants creator production connected to the next step in distribution. Its cases give you an owned-social example and a market-entry example to examine. Agree which activity the agency will manage after content is approved, then make the reporting distinguish content viewing, account changes and visits to the destination page.

Score breakdown
Creative Quality 14/25
Client Impact 6/25
Industry Recognition 0/25
Revenue & Growth 2/25

Industries DISRUPT serve

  • Sports
  • Wine

Platforms DISRUPT cover

  • Instagram
  • YouTube
  • Facebook
GEOCM logo

GEOCM

22 /100
Seoul, South Korea (office) Travel PR agency with creator trips and digital content

GEOCM is a Seoul travel and lifestyle PR agency with creator-trip and digital content services. Its selected cases address Korean audiences considering overseas destinations. That makes its portfolio specific to travel buyers who need the agency to connect a destination experience with content people can use when planning a trip.

For Constance Hotels & Resorts in the Maldives, a Korean creator trip produced a YouTube vlog with more than 146K views and coverage in Korean publications. The view figure belongs to the individual vlog.

For WOW, the Cultural District of Porto, GEOCM’s Korean audience programme reported 83 content pieces and more than 1.39M impressions. The wider work included the launch of themed travel products, keeping content distribution connected to the destination’s trade activity.

GEOCM is suited to briefs where creator travel, destination access and Korean communications need to be coordinated. The cases show how an itinerary becomes both social material and a broader tourism story. For your proposal, define the intended traveller and the experiences the creator must demonstrate, then agree how the agency will report content performance alongside the other travel-promotion work.

Score breakdown
Creative Quality 14/25
Client Impact 6/25
Industry Recognition 0/25
Revenue & Growth 2/25

Industries GEOCM serve

  • Travel
  • Lifestyle

Platforms GEOCM cover

  • Instagram
  • YouTube

How to choose an agency for a Korean audience

Start by writing the audience description in enough detail for someone to cast against it. Specify South Korea as the target market and add the product interest or buying situation that matters. If the brief also includes Korean speakers elsewhere, name those audiences separately. This gives the agency a clear basis for choosing creators and deciding which audience data to show you. It also gives your internal team a shared definition of success.

Make Korean-language responsibility visible in the proposal. Ask who writes the brief, who reviews the creator's script and who approves the final captions. A creator should have room to speak in their usual voice while keeping the product description accurate. Request an example of a concept before and after local review. Your brand team should be able to see what changed and why, with a named person resolving conflicting feedback.

Choose the content job before comparing agency scale. An account programme needs a plan for repeated publishing and audience response. A product launch needs a defined moment and a reason to watch. A travel brief may involve Korean audiences considering an overseas destination. These are useful distinctions when reading case studies: the campaign's destination, creator location and intended audience can each be different. Select examples that resemble your actual task.

Examine the casting evidence. Ask the agency to show audience country data for its proposed creators, together with recent content that demonstrates the relevant subject knowledge. Agree how it will assess overlapping audiences and unsuitable engagement. For a brand requiring a particular tone, discuss examples that would pass or fail review. The proposal should connect each creator choice to the audience brief rather than rely on a broad popularity claim.

Set the production and approval schedule around the work. Product delivery, demonstrations and location filming need practical coordination. Identify who handles samples and which product claims must be checked before a shoot. Decide how feedback will reach the creator and what happens when a revision requires new footage. Include the Korean-language review in this schedule so it is part of production, with time and ownership assigned.

Make the quote and report match that scope. Ask for agency management, creator fees and production to be identifiable, then price paid usage and distribution separately where relevant. Confirm whether your team receives finished files or source footage. In the report, keep account growth, post views and paid campaign outcomes under their own labels. An agency should explain the campaign window and the activity included before using a result as a comparison.

Close your shortlist with a practical review. Have the proposed team walk through a sample brief, a creator recommendation and the report you would receive. Settle who owns final approval and how a change to the plan affects cost. Pause an appointment if the team cannot show the intended audience, identify the Korean-language reviewer or define the rights your distribution plan requires. Those unresolved details will affect the work you are buying.

Frequently asked questions

Connect with us

Prioritise the intended audience, Korean-language creative review and the type of campaign you need. Ask the proposed team to connect its creator choices to those requirements. A relevant case should explain the work and its audience; an agency address establishes its location separately.

An office establishes local presence. Campaign evidence should identify the intended audience and the work delivered. Review both. An agency may have a Seoul office and publish strong international cases, while another may show explicit Korean audience delivery through a team based elsewhere.

Name the people responsible for product accuracy, Korean copy and final creative approval. Give creators a clear brief and a way to resolve questions before filming. Ask how the agency combines feedback so the creator receives a consistent revision request.

Build the budget from the requested scope. Compare agency management, creator fees, production and usage rights, then identify paid distribution and travel if required. Ask what revisions and reporting are included. These items make quotes comparable without treating a campaign spend figure as an agency fee.

Yes, when the case explicitly targets Korean audiences. The destination and audience are separate facts. A campaign promoting an overseas hotel can show Korean creator delivery, but its result should retain the audience and programme scope stated by the source.

Compare results with matching definitions and campaign scope. Account followers, average post views and total campaign impressions describe different things. Ask how the agency measured each figure, which activity it includes and whether the result covers Korea alone or a wider programme.

NeoReach publishes this page and appears as Featured. It is neither ranked nor scored here. Our selected cases show managed campaign execution with their original international scope; the competitor order follows the Influencer Power Index.

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Ranking methodology explained

Every agency on a NeoReach ranking is scored out of 100. On this list that is four dimensions worth 25 each: three read off public records, one judged against a written rubric. A low score means the public record behind an agency is thin, which is not the same as saying its campaigns are weak. Plenty of good agencies publish very little.

We reviewed agency services, office evidence and live creator case studies. Competitors qualify through a verified office in this market or explicit published campaign delivery here, alongside results for distinct named clients. The case geography is stated separately from the agency location. Competitors follow the unchanged Influencer Power Index, with equal weight on Creative Quality, Client Impact, Industry Recognition, and Revenue and Growth. NeoReach is the publisher and appears first as Featured. NeoReach is neither ranked nor scored on this list.

Why these 4 for this list

Creative Quality examines the idea and execution in published work. Client Impact considers evidenced delivery and results. Industry Recognition adds awards and outside coverage. Revenue and Growth considers business scale and continuity. Use these dimensions with the Korean-language ownership and audience evidence required by your brief.

Creative Quality /25
Campaign originality, content innovation and creative execution, read off published case studies, the awards a body of work has taken and the campaign formats an agency actually runs
Client Impact /25
Measurable results delivered to clients: return, engagement, reach, revenue. Counted from the named brands an agency has published work for, how many of its cases carry a quantitative result, and how many client categories that work spans
Industry Recognition /25
Validation from outside the agency: awards weighted by tier, platform partnerships, tier-one press and conference presence
Revenue & Growth /25
Business scale and trajectory: team size band, years in market and office footprint

What is not counted

Anything an agency will only say in a pitch. Unpublished results, client logos with no campaign behind them, and awards entered but not won. Where an agency has nothing a dimension can count, it lands on that dimension's floor, and its entry says so.

The rubric is fixed, not set against whichever agency happens to lead. The same record earns the same points for every agency on the page, NeoReach included.