Top 11 Health and Wellness Influencer Marketing Agencies

Edelman has been in business since 1952 and is a global public-relations firm run from New York with offices in every major market.

Its wellness work is earned first. A programme starts with a product truth or a cause, creators and named advocates carry it into their own feeds, and press picks it up because there is something to report. The results come back as impressions, sentiment and shifts in what people say, at a scale that is press reach rather than creator reach, and this card says so. Two of its three wellness cases are causes rather than commerce.

General Mills' Progresso Soup Drops, a cold-season product launched with creators, surprise deliveries and media outreach, produced a +196% rise in top-of-mind awareness, a +47pt gain in brand association and 12.83B earned-media impressions, and the product sold out three times. UNFPA's Bodyright campaign against image-based abuse drew 79.1K engagements, 2M video views and 11.3K petition signatures on an estimated 1.2B global reach, shared by named creators. Cochlear's hearing-loss campaign produced 1.65M views of media coverage and 728K social shares.

Expect a research phase before anything goes live, and budget for it.

Best for a brand or public-health body that wants a wellness idea big enough for press, with creators inside it.

Disrupt Marketing was founded in London in 2010 and runs creator campaigns for consumer, travel and wellness brands from there.

Its wellness work is the measured test. The target is printed beside the delivery on its supplement case, so the over-delivery is checkable rather than asserted, and every one of its wellness cases is creator work with a live page. Its results are clicks, views and rates rather than sales, and half of its wellness cases are the same sexual-wellness client.

Nature's Best's first creator campaign put expert voices behind a supplement brand for 1M+ total impressions, 939K of them paid, 35.5K link clicks against an 8K target and a £22.71 CPM. Huel's YouTube campaign drew 1.7M views and 35K engagements from six macro creators, at a 65% view-to-subscriber ratio. LELO's Valentine's campaign turned 505K organic reach into 12K website visits at a 3.42% click-through rate.

Best for a UK supplement or nutrition brand that wants a creator test measured on clicks and cost.

Vero was founded in 2007 and is a communications consultancy running from Bangkok, with teams across seven Southeast Asian markets.

It is a public-relations firm that runs creators, and its wellness record is public health as much as product: most of its cases are for health ministries and NGOs. What sets it apart on this page is that it publishes behaviour change where most agencies publish reach. Its scale figures are press impressions and PR value, and they sit beside creator engagement rather than replacing it.

Save the Children's Mother's Milk campaign in Myanmar produced a 64% increase in exclusive breastfeeding in the test group, on 18M reach and 197K USD in PR value, with top-tier creators who worked for free. Vietnam's national HIV prevention campaign drew 31 celebrities, creators and communities for 49.5K engagements, 1.2M music-video views and 68K unique visitors to its website, with 188M impressions from earned coverage. Reckitt's Move Free joint-health campaign reached 7M people for 581K views, and DORCO's grooming campaign reached 14.5M with 13.8M creator impressions.

Best for a public-health body or consumer-health brand in Southeast Asia that wants creators inside a communications programme.

The Shelf runs creator campaigns from Atlanta on its own influencer platform, with a client list that runs across food, retail and health.

Its wellness work is delivery against a contract. Each case prints what was promised beside what was delivered, on reach, engagement and content, which makes the over-delivery checkable and the rates comparable to a benchmark the page names. What it does not publish in wellness is a sale: half of its cases are cause campaigns with nothing to sell, and the commercial ones stop at engagement.

Smile Generation's dental awareness campaign put mom creators behind 248+ pieces of content at a 3.91% in-feed engagement ratio against a stated 1.5% industry standard, with promised UGC beaten by 209% and promised engagement by 167%. Sweet Defeat's supplement campaign ran across six platforms at a 3.81% engagement rate, with 230K story views, 810 link clicks and 1,666 sticker taps. Susan G. Komen's breast cancer awareness campaigns averaged a 3.28% engagement rate, with the strongest at 4.59%.

Best for a US dental, supplement or cause campaign that wants creator delivery measured against a contract.

Allison Worldwide was founded in 2001 and is a communications agency run from New York with offices across the United States, Europe and Asia.

It is a public-relations firm that runs creators as one layer of an integrated programme, and its wellness cases read that way: creator partnerships sit beside legislative tools, press and, in one case, a Super Bowl commercial. Neither case names a creator count or a platform, so the creator layer cannot be sized from the published material. What can be sized is the action people took.

The American Foundation for Suicide Prevention's Demand More for Mental Health campaign produced 1,500+ new field advocate sign-ups and 8,500 uses of its advocacy platform, with views up 450% to 35,000 in Mental Health Awareness Month. Dexcom's Super Bowl debut, supported by creator and PR work, drove 1.2M visits to the brand's website and 21,649 ad-search interactions, and the Harris Poll named it the top commercial for perceived quality and trustworthiness.

Expect the creator layer to be the smaller line in the report, and buy it for the idea.

Best for a health non-profit or medical-device brand that wants creators inside an integrated communications programme.

The Influencer Marketing Factory was founded in Miami in 2018 and runs creator campaigns for music labels, apps and consumer brands across TikTok, YouTube and Instagram.

Its wellness work is fitness, not medicine: a gym franchise, a fitness app and a protein bar, run as creator volume and reported on views, likes and clicks. There is no clinic, pharma or supplement work in its record, and none of its cases publishes a sale, though one names sales in prose. Its pages print the creators' combined follower totals beside the results, and those are audience sizes rather than delivery.

Bending Spoons' month-long fitness challenge had TikTok creators work out from home for 18.5M video views, 3.2M likes and 30.6K shares at an 18% engagement rate. F45 Training's New Year campaign drew 5.8M+ combined views, 235K likes and 7.4K link clicks ahead of the January rush. Built's protein bars ran 83 fitness and lifestyle creators across 560 YouTube integrations for 10M views at a 6% engagement rate and a 2% click-through rate.

Best for a fitness app, gym or sports nutrition brand that wants creator volume on TikTok and YouTube, reported on views.

House of Marketers was founded in London in 2020 and runs TikTok-first creator campaigns with paid media behind them, mostly for apps.

Its wellness work is the audience-matched app campaign: creators cast for who follows them, run on TikTok and Instagram with paid behind the posts that perform, and reported on views and engagement. The audience match is the useful part of its reporting. What it does not publish in wellness is a download or a sale, and one of its case pages describes the wrong company under the client's name, so read the results and not the boilerplate.

Flo Health's TikTok campaign put 15 creators behind a menstrual tracking and female-health app for 10.5M video views and 200K+ engagements, with 95% of the audience reached being female. Endoca's Instagram campaign ran ten micro-creators for a hemp-based wellness brand at a 9.5% engagement rate, with no reach figure published.

Best for a health app that wants TikTok creators matched to a specific audience, with paid media behind them.

Grynow has run influencer campaigns from Gurugram since 2017 for finance, fashion and consumer brands in India.

Its wellness work is delivery over a set period, and it reports it that way on every case: videos delivered, views achieved, months run. No engagement rate, click or sale is published, so no commercial claim can be made from it. What can be said is that the volume is real, every page resolves, and all six clients are Indian nutrition, supplement and wearable brands, which makes it a strong India pick and a poor one anywhere else.

UltraHuman's launch put 35 Reels fronted by Mira Kapoor behind a wearable for 3M+ views in two months. HealthKart's programme put 60 athletes behind 60 Reels for 1M+ views in three months, Oziva's nutrition campaign delivered 250+ videos and 800K+ views in two months, and Genetic Nutrition's 30+ videos drew 1M+ views in one.

Best for an Indian nutrition, supplement or wearable brand that wants creator video at volume.

Yamammi was founded in Dubai in 2024 and runs micro-creator programmes for clinics, studios and wellness apps in the United Arab Emirates.

Its wellness work is the local micro-creator programme, and it is the deepest health record on this page: more cases than any other agency here, every one creator work, every figure on a live page. It reports the funnel further than most, profile visits and booking-page clicks on almost every case, and stops one step short of the booking itself. Its reach lifts are percentages on an unstated base, and most of its clients are single-location Dubai businesses, several on ongoing retainers rather than finished campaigns.

Better Me's launch into Dubai chose 12 creators from a shortlist of 40+ and rolled out 95+ UGC assets over a fortnight, for 1.2M+ organic reach, 145K+ engagements, 5,800+ profile visits and 2,100+ clicks to the app. YOPPY's puppy-yoga campaign activated 32 creators for 150+ UGC pieces, 12K+ profile visits and 3,200+ booking-page clicks. CONTRAST's recovery studio onboarded 160 micro-creators for 260+ content assets and 1,300+ clicks to book, and Next Health's longevity clinic took 15 creators to 8,400+ profile visits and 2,100+ clicks to booking pages.

Best for a UAE clinic, studio or wellness app that wants micro-creators reported through to booking clicks.

Tatam Digital runs performance creator programmes from Miami, with teams in Buenos Aires and Madrid, for apps and direct-to-consumer brands across Latin America, Europe and the United States.

Its wellness work is creator marketing run as a paid acquisition channel, and it publishes what that implies: installs, cost per thousand against the plan, and a return on ad spend by creator tier. It is the only agency on this page with a revenue-basis return on a wellness client. The scale case is six years old and written as an awards entry, and the return case is a mattress brand in one market, so neither stands in for clinical credibility.

Meditopia's 2020 programme ran 572 creator collaborations across 17 countries for 60,213,465 video views and 250K+ installs and accounts, at an $8 CPM that came in 50% below the expected cost. Emma Sleep's five-month campaign in Mexico ran 113 collaborations for 2M+ views at a 5.27x total return on ad spend, with the return reported by creator tier.

Best for a sleep or mental-health app that wants creators run as paid acquisition and measured on installs and return.