Top 10 Fashion Influencer Marketing Agencies

Forty-two creators, 207 posts, 63.8M impressions and 19.3M reach for Liu Jo's ORA collection launch. YKONE works at the top of fashion, at launches and shows, and it reports each event on the same three numbers: reach, impressions, interactions.

The agency has run influencer campaigns from Paris since 2008 for luxury, beauty and fashion brands, from Paris couture houses to Italian ready-to-wear.

Balmain's Anthem launch put 25 creators behind 109 posts for 8.9M impressions, 3.6M reach and 133K interactions. The Kooples' Amelia bag launch drew 12.6M impressions and 442.2K interactions at a 4.8% engagement rate from six creators and 29 posts. Patrizia Pepe's Milan Fashion Week event with Cirque Le Soir produced 9.8M impressions from 156 posts, and Off-White's Doha afterparty 8.9M impressions from 350 guests.

Best for a luxury or premium fashion house that wants creators at the show and the launch, with reach reported per event.

Buttermilk prints the target next to every result, which is rare and worth more than it sounds. Gap's community programme reads 25M combined impressions against a 7.7M target and a 10.92% combined engagement rate against 6.93%, so the arithmetic can be checked on the page.

The agency has run creator campaigns from London since 2016, with offices in Dubai and Miami, for fashion and beauty brands.

Gap's global community campaign added 6% sales growth year on year and lifted brand mentions 198% year on year. Marc Jacobs' campaign activated 178 creators for 627K+ views at a 9.9% average engagement rate with 117 content deliverables. Moschino's holiday campaign held a 67% average view rate against a 16% target, and Primark's in-store campaign produced 1.5K+ pieces of content at a 10% average engagement rate.

Best for a fashion brand that wants a global creator community run against agreed KPIs.

Ten million views on one hero reel for The North Face's Climb Festival, and 12% Instagram engagement around it. SAMY's fashion record is outdoor and endurance sport for one client, made at the event and published as views, reach and engagement.

SAMY runs social-first campaigns from Madrid for fashion, sportswear and consumer brands across Europe.

Transgrancanaria's social content reached 1.1M people for 763K interactions and 54K engagements. The Ultra Trail du Mont Blanc coverage took 65% of total organic engagements and 63% of total reach at the event. Crocs' Storming the World with Hypebeast ran across Twitch, Instagram and TikTok for 292.3K Instagram views.

Best for an outdoor or sportswear brand that wants social-first content made at the event itself.

Seed Marketing puts creators in a room and counts who came. lululemon's Align Get Into It ran across London, Berlin and Munich for 96M+ combined social reach and 89K combined views across Instagram Reels and TikTok, with 572 attendees in Berlin and Munich, 114% of target, and 60 brand ambassadors and press in London.

The agency has run culture-led campaigns since 2012 from London, with offices in Los Angeles, New York, Paris and Sydney.

Levi's anniversary campaign for its signature jean held a 12% campaign engagement rate and a 13% content engagement rate on 76K+ impressions and 65K+ opportunities to see.

Best for an apparel brand that wants creators at a live event, in several cities at once.

Nine hundred thousand organic link clicks and 4K new listers in a half year. Vinted's 2024 programme is the Disrupt Marketing record in one line: always-on creator work for a resale platform, measured on the action after the click.

Disrupt has run creator campaigns from London since 2010, and publishes every case with the delivery figures on the page.

That Vinted half year also produced 18.2M organic impressions and 757K engagements. Vinted Luxe brought 40K new users and 1.3K new listers from 104K organic link clicks, and Vinted's celebrity partnerships 212K clicks on 9.9M impressions at a 6.24% click-through rate. TOMS' campaign produced 1.9M impressions and 157K engagements at a 5.58% average engagement rate, and ECCO's spring store campaign 698K impressions with a 12.7% story open rate.

Best for a fashion or resale brand that wants always-on creator work measured in clicks and sign-ups.

Athlete creators, 33M impressions, 1.4M engagements, $0.035 per engagement. HireInfluence's GOLDTOE campaign is a reach buy with the unit cost printed, and that is how the agency reports all of its fashion work.

HireInfluence has run creator campaigns from Los Angeles since 2011 for entertainment, tech and consumer brands.

MTV's #MyMTVStyle delivered 16.1M impressions and 217K engagements from nine influencers at $0.10 each. Lee Jeans' Extreme Motion collection campaign reached 1.2M people for 304K video views at an 8.59% engagement rate.

Best for an apparel brand buying reach at a published cost per engagement.

Weekday bought purchases, and got 5.9K of them from 47 creators, with a return on ad spend of up to €10.23. The Shelf's fashion case studies read like that: the funnel down to the sale, with organic and paid delivery reported separately.

The agency has run influencer campaigns since 2012, from Brooklyn and Atlanta, mostly for US consumer brands.

Weekday's multi-market creator engine also produced 145 posts, 90M total impressions and 410K engagements. Savers Value Village's brand transformation ran over two years to 93M+ impressions across organic and paid, and its 2024 launch of 23 new stores held a 16.9% engagement rate at a $1.84 average CPM. Natori's campaign series reached 2.6M people with 180 pieces of content, and Famous Footwear's four-year always-on programme runs at a $0.14 cost per click.

Best for a fashion retailer that wants purchases and store traffic on the report, not just impressions.

eBay's OG Drops reached 18.7M people at a 16% engagement rate and came back with 29.7K pieces of user-generated content. SEEN Connects works for fashion retailers and marketplaces that want volume from creators, and it reports the volume against the target.

The agency has run creator campaigns from its London studio since 2016.

George at ASDA's creator collective delivered 252 content pieces against a target of 140, 3.2K clicks to shop and £502K in earned media value, a media value figure. eBay's Love Island Live activation drew 21K+ live viewers with items selling out in under 60 seconds. H&M's Spark Ads campaign produced 1.6M paid engagements at a £0.05 cost per engagement, and Happy Socks' campaign 5M+ views at a 15.93% engagement rate.

Best for a fashion retailer or marketplace that wants creators to drive content volume and clicks to shop.

Thirty-plus YouTube videos with beauty and skincare creators, 4.9M views and a 9.4% engagement increase around H&M's Sun CC Cream. Grynow sells creator campaigns as delivery over a set number of months, and it reports them that way: videos delivered, views achieved.

Grynow has run influencer campaigns from Gurugram since 2017 for fashion and e-commerce brands in India.

H&M's regional multi-language campaign ran five months for 30+ videos and 500K+ views. Meesho's fashion YouTube campaign delivered 50+ videos over four months for 1M+ views, and Uptownie's campaign 120 Reels in two months for 700K+ views.

Best for a fashion brand running creator campaigns in India that wants delivery and views reported month by month.