Top Influencer Marketing Agencies in Singapore

Last Updated: October 26th · 10 Agencies ranked

Steph Payas
Written by Steph Payas
Chief Marketing Officer
Brian Sorel
Reviewed by Brian Sorel
Chief Operating Officer
About

A Singapore consumer launch and a regional programme managed from Singapore need different agency proposals. The first needs a defined domestic audience and a clear customer action. The second also needs country responsibilities, local creative decisions and reporting that lets you see where the work is happening.

We reviewed agencies with verified Singapore offices or explicit campaign delivery in the market. Their published work ranges from local activations to programmes spanning other countries. The useful comparison starts with that scope, including who the campaign addressed and which result the agency measured.

Decide what your Singapore team needs the agency to own. That could be creator casting for a local launch, continuing content for a consumer brand or coordination with teams elsewhere. Make the approval owner visible, especially when regional brand direction and local campaign decisions sit with different people.

We built this list so you can compare the delivery behind those offers. Read the named cases against your own brief, then ask each shortlisted agency to show how its proposed team would handle the audience, approvals and reporting you need.

Overview
#AgencySpecialityScoreLocation (HQ)
2 Ogilvy logo Ogilvy New York Brand-scale creative 79 /100 New YorkNY
3 DEPT Agency logo DEPT Agency Location not disclosed AI marketing systems and social production 60 /100 Location not disclosed
4 We Are Social logo We Are Social London Socially led creative 60 /100 LondonUnited Kingdom
5 1000heads logo 1000heads London Social creative and creator partnerships 54 /100 LondonUnited Kingdom
6 M&C Saatchi logo M&C Saatchi London Influencer strategy and campaign activation 45 /100 LondonUnited Kingdom
7 Weber Shandwick logo Weber Shandwick New York Creator ideas with earned media 43 /100 New YorkUnited States
8 Burson logo Burson New York Creator campaigns with PR 35 /100 New YorkUnited States
9 Gushcloud logo Gushcloud Singapore (office) Celebrity partnerships and creator campaigns 27 /100 Singapore (office)
10 Narrators logo Narrators Singapore Southeast Asia creator programmes 27 /100 Singapore
11 X10 Media logo X10 Media Singapore Creator selection and local campaign delivery 25 /100 Singapore
Ogilvy logo

Ogilvy

79 /100
New York, NY Global network agency, WPP

Ogilvy has a Singapore office and combines influencer services with advertising and public relations. Its international work is useful to a Singapore team buying a campaign idea that must carry across creator content, brand channels and public activity. The cases show the broader operation around that idea.

For Hellmann’s in the UK, a temperature-sensitive mayonnaise jar gave creators a demonstration of food storage. TikTok and Instagram influencers joined brand fans and food-waste campaigners in the programme. The campaign earned more than 160 pieces of online and print coverage.

For LEVEL at Barcelona Pride, creators appeared within a sponsorship programme spanning social content, outdoor advertising and live activity. The full campaign reported an 18% uplift in bookings and a 39% increase in revenue during its run.

Ogilvy fits a brief where your Singapore lead needs creator work connected to a larger brand plan. Its examples show a product demonstration and an event sponsorship serving that purpose in different ways. Use the proposal to define which parts of the campaign the local team will own and how creator approvals join the wider brand decision process.

Score breakdown
Creative Quality 24/25
Client Impact 24/25
Industry Recognition 16/25
Revenue & Growth 15/25

Services Ogilvy offer

  • Ambassador Program Management
  • B2B Influencer Programs
  • Community Management
  • Compliance & Disclosure Management
  • Content Repurposing & Editing
  • Crisis & Reputation Management
DEPT Agency logo

DEPT Agency

60 /100
Location not disclosed Digital agency with technology and marketing teams

DEPT has a Singapore office and manages influencer campaigns through strategy, talent sourcing, contracting and reporting. Its selected European work is relevant to a regional marketing team because it shows both a focused creator programme and a continuing relationship with a large brand’s social operation.

For BISSELL, DEPT matched cleaning products to pet, family and cleaning creators in the Netherlands, Germany and France. The organic video programme used demonstrations within everyday situations and reported 15.5M organic impressions. The agency describes creator education and room for individual interpretation as parts of the production approach.

Its eBay relationship includes social strategy and a more structured role for influencers across the UK and Germany. Within that relationship, the Love Island sponsorship programme reported 217M impressions and 76K organic engagements across its combined activity.

DEPT is a candidate when your Singapore team needs campaign delivery to connect with an established content operation. BISSELL offers a model for a defined pilot, while eBay shows creators within continuing brand work. Establish the country responsibilities and reporting your team needs, then use those examples to discuss how the agency would manage the proposed scope.

Score breakdown
Creative Quality 17/25
Client Impact 4/25
Industry Recognition 19/25
Revenue & Growth 20/25

Industries DEPT Agency serve

  • Retail
  • Fashion

Platforms DEPT Agency cover

  • TikTok
  • Instagram
  • YouTube
We Are Social logo

We Are Social

60 /100
London, United Kingdom 1,300 people in 19 offices

We Are Social operates a Singapore office and combines social strategy, creative work and managed influencer campaigns. Its published international cases show how a creator idea can invite participation or extend a story beyond the brand’s own account. That is useful for teams buying a social campaign with a clear public-facing concept.

For Barilla in Italy, Roger Federer surprised the young players whose rooftop tennis rally had drawn attention online. He joined them for a match and lunch. The resulting Rooftop Match film recorded 35M views.

Its Pringles TikTok work used star influencers to introduce a challenge that people could join. The case reports 4.7B challenge views, including participating community content, and a 13% average TikTok engagement rate. Brand-lift measurements were also reported in Italy and France.

For a Singapore-led brief, We Are Social is worth considering when the creative idea must leave space for audience response. The cases give your team different models: a story people watch and share, and a format they can perform themselves. Define which kind of participation matters to the campaign before agreeing the creator and distribution plan.

Score breakdown
Creative Quality 23/25
Client Impact 12/25
Industry Recognition 11/25
Revenue & Growth 14/25

Services We Are Social offer

  • Brand Planning
  • Branded Content
  • Campaign Strategy
  • Competitor Analysis
  • Creative Campaign & Concept Development
  • Cultural Intelligence
1000heads logo

1000heads

54 /100
London, United Kingdom Social creative and creator partnerships

1000heads has a Singapore office and manages influence, community work and content production. Its case evidence is relevant when a Singapore team wants creator partnerships to shape the wider social programme, with repeated content and audience response connected to the brand’s direction.

For Google Gemini Live, the agency combined creator partnerships with social ads and street interviews. Street interviews used Gemini to roleplay awkward family conversations, making the feature something people could try in a familiar situation. The programme reported 15.4M social views and a 25% relative lift in unaided awareness during the campaign.

Kerrygold’s programme across the UK, US, Ireland and Germany changed the brand’s social content and broadened its creator collaborations. The agency reported a 120% increase in recipe saves across that wider programme. Creator work sat alongside new content series and community activity.

The practical fit is a brief in which your team wants an agency to stay involved after a launch. Google shows product explanation through people using a feature; Kerrygold shows ongoing development of the brand’s social presence. For a regional assignment, agree the country responsibilities and the reporting detail that will let your Singapore lead manage those activities.

Score breakdown
Creative Quality 20/25
Client Impact 12/25
Industry Recognition 5/25
Revenue & Growth 17/25

Clients

  • Google
  • Kerrygold
M&C Saatchi logo

M&C Saatchi

45 /100
London, United Kingdom Influencer strategy and campaign activation

M&C Saatchi operates in Singapore and offers specialist social and creator marketing services. Its selected work connects talent choices with a specific audience interest, using either an ongoing partnership programme or a timely travel activation. Those are different options for a Singapore team planning how a brand should appear through creators.

The Samsonite case, published within its Americas work, used travel and lifestyle creators in a continuing content strategy. It reported more than 7.3M social impressions and a 16% increase in brand searches. The product appeared within the kind of travel content the selected audiences already followed.

Visit Iceland took a different approach, inviting reality-show personalities to experience the destination for fans following their story. The programme’s social posts recorded 19.6M views.

M&C Saatchi suits a buyer deciding how sustained creator relationships and campaign moments should work together. Use Samsonite to examine a continuing content approach and Visit Iceland to discuss a defined activation. The Singapore proposal should identify the team owning those decisions and how local or regional audiences will be reflected in the casting.

Score breakdown
Creative Quality 17/25
Client Impact 8/25
Industry Recognition 0/25
Revenue & Growth 20/25

Platforms M&C Saatchi cover

  • TikTok
  • Instagram
  • Snapchat
Weber Shandwick logo

Weber Shandwick

43 /100
New York, United States Global communications agency

Weber Shandwick has a Singapore office and offers creator identification, contracting and creative collaboration within its communications services. Its work is relevant to a local or regional team that needs the creator idea connected to a public story and a wider distribution plan.

For Brawny, influencer collaborations supported a playful cleaning-service idea across paid and organic social, with earned media extending the campaign. The agency reported 1.8B earned impressions for that combined activity. The result reflects the communications programme around the concept.

For SKITTLES Littles in New York, creators designed and toured a branded micro-apartment offered with a year of free rent through a giveaway. The campaign attracted more than 17K applications. The product’s size supplied the creative idea, while the apartment gave the audience something concrete to explore and apply for.

Weber Shandwick is suited to a brief where creator content must work with publicity and an audience action. Its Singapore team can be assessed against the local execution you need, with the international cases providing models for discussion. Set out the customer action and approval owner, then define how the proposed creator work and earned activity will be planned together.

Score breakdown
Creative Quality 20/25
Client Impact 6/25
Industry Recognition 0/25
Revenue & Growth 17/25

Industries Weber Shandwick serve

  • Food and beverage
  • Household goods
Burson logo

Burson

35 /100
New York, United States Global communications agency

Burson has a Singapore office and provides managed creator programmes as part of its communications offer. Its selected cases are useful when the agency brief includes the activity before and around a launch, with creator content linked to a wider moment the brand wants people to notice.

For Starbucks in Thailand, Burson seeded the Harry Potter collection with influencers before a media and blogger launch event. The combined campaign reported reach of nearly 18M and recorded over 5.3M engagements. Creator anticipation and event coverage formed parts of the same programme.

Its UK Call of Duty work used a filmed creator competition built around a recreated safehouse. Creator and brand channels, streamers, press and paid social supported distribution. The campaign reported 12.6M organic views.

These examples give a Singapore marketing team concrete options for the role of creators in a launch: previewing a collection or taking part in an entertainment format. Burson fits a shortlist when that activity needs close coordination with communications and production. Define which parts are domestic and which involve regional teams so the proposal can assign approvals and reporting to the correct owners.

Score breakdown
Creative Quality 17/25
Client Impact 9/25
Industry Recognition 0/25
Revenue & Growth 9/25

Industries Burson serve

  • Gaming
  • Food and beverage
Gushcloud logo

Gushcloud

27 /100
Singapore (office) Creator management and brand partnership operator

Gushcloud has a Singapore office and combines creator management with brand partnerships and production. Its selected campaigns show how a marketing team can buy the activity surrounding a talent relationship, including content and fan experiences, within a managed programme.

For SimInvest, the work targeted Indonesia and combined a brand ambassador with television-commercial production and a Jakarta launch. A Seoul fan activation was also part of the programme, which reported 2.6M total views. The case is a useful example of distinct activities serving a common partnership across locations.

For Bandai in the US, Instagram and Twitter creator giveaways promoted a card game. Gushcloud reports over 113.9M total reach and over 21K engagements for that campaign. It provides a separate example of activating an existing product community through creator channels.

Gushcloud is relevant when your Singapore team is deciding how to structure a talent partnership and the content around it. The selected work spans ambassador-led production and creator giveaways, with different delivery requirements. A regional proposal should make the audience markets, talent responsibilities and local approvals explicit so the central team can manage the partnership at the right level.

Score breakdown
Creative Quality 16/25
Client Impact 6/25
Industry Recognition 0/25
Revenue & Growth 5/25

Industries Gushcloud serve

  • Financial services
  • Gaming

Platforms Gushcloud cover

  • Instagram
  • YouTube
Narrators logo

Narrators

27 /100
Singapore Managed creator agency with its own campaign platform

Narrators is headquartered in Singapore and provides managed creator campaigns alongside its own platform. Its local cases show travel storytelling for an ongoing partnership and content designed to bring people into a product experience. These give a consumer marketer different models to examine before commissioning the work.

For Income, travel and lifestyle creators shared their own travel experiences while showing the value of travel insurance. Content ran across Instagram, YouTube and TikTok. Narrators reports over 3.4M organic views across the continuing partnership, keeping that figure at programme level.

For Samsung, micro creators previewed upcoming launches through Instagram Stories, encouraged visits to the Experience Store at VivoCity and covered the brand’s media and trade event at Jewel Changi. The case reports 111K engagements and 40 content pieces across the activation.

Narrators fits a Singapore brief in which the creator has a practical role in the customer journey. Income used personal travel stories to explain an insurance product; Samsung connected launch content with places consumers could see the devices. The cases make both the content format and the local delivery task visible.

Score breakdown
Creative Quality 14/25
Client Impact 8/25
Industry Recognition 0/25
Revenue & Growth 5/25

Industries Narrators serve

  • Insurance
  • Consumer technology
  • Sports nutrition

Platforms Narrators cover

  • TikTok
  • Instagram
  • YouTube
  • Facebook
X10 Media logo

X10 Media

25 /100
Singapore Southeast Asian agency for managed creator campaigns

X10 Media is headquartered in Singapore and manages creator campaigns through selection, execution and performance reporting. Its local product cases are useful for a buyer who wants to see how creators introduce an offer within the market and how the agency reports against a stated objective.

For Hunt & Brew’s Singapore convenience-store launch, the agency reported that engagement rate exceeded its target by 1.64x. That measure compares the campaign with its planned target. The work provides a product-launch example where the creator content supported local availability.

For DENTISTE, X10 Media used Instagram and TikTok creators in a Singapore programme. Its best individual posts recorded 64K and 82K views. Keeping those as post results makes the case useful for discussing creative performance without turning them into a combined campaign viewing total.

X10 Media is suited to a shortlist centred on domestic creator execution. Its examples give your team a launch brief and a product-content programme to inspect. Agree the customer action and how targets will be set, then ask the proposed team to connect its creator choices with the audience evidence and reporting required for your campaign.

Score breakdown
Creative Quality 14/25
Client Impact 6/25
Industry Recognition 0/25
Revenue & Growth 5/25

Industries X10 Media serve

  • Food & Beverages
  • Oral care

Platforms X10 Media cover

  • TikTok
  • Instagram
  • YouTube
  • Facebook

How to scope a Singapore or regional agency brief

Decide whether Singapore is the target market, the management base or both. Write that distinction into the brief. A domestic promotion needs evidence that the proposed creators reach people you can serve in Singapore. A regional programme needs a country plan as well as central coordination. List the markets included and the action expected in each so an agency can quote the actual work and assign responsibility for it.

For a local campaign, examine the customer journey. A store visit, a delivery order and a product enquiry require different content and tracking. Give the agency the locations or services the audience can use, along with any practical conditions attached to the offer. Ask it to show how the creator content takes someone to that action. This makes the creative proposal easier to assess against your commercial objective.

For regional work, test the operating plan. Ask which team casts creators in each country and who reviews local copy. Agree which decisions the Singapore lead can approve and which belong with a market team. Request a reporting example that separates country activity before combining it into a programme total. A central point of contact is useful when the responsibilities behind that contact are clear to everyone involved.

Review the evidence for audience fit. A creator's location alone does not describe the people watching. Ask for recent audience geography and examples relevant to your product. For creators reaching several countries, discuss how the agency will handle that overlap in forecasts and reporting. If paid distribution is part of the plan, identify how its targeting differs from the creator's organic audience and how the results will be labelled.

Build a usable approval process. Identify who can approve the brief, content and paid usage, then agree how those decisions are recorded. Tell the agency which product details are fixed and where creators can interpret the idea. For a regional programme, reserve time for local feedback before final delivery. Ask how conflicting comments are resolved so the production team works from an agreed direction rather than separate revision requests.

Price the service in parts you can compare. Separate central management from country execution where that distinction applies. Check creator fees, production and rights, including any content reused by another market. Identify media spend and the work of managing that spend. Confirm the report you receive and whether it contains the domestic or country-level measures you need. A combined quote should still explain the work and permissions it buys.

Before choosing a partner, walk through a realistic change to the plan: a creator replacement, a delayed product or an extra market. Ask who makes the decision and how the cost changes. Hold the appointment if local and regional responsibilities remain vague, if audience evidence does not match the intended customers or if programme totals cannot be separated at the level your team needs to manage. These are concrete delivery questions to settle in the proposal.

Frequently asked questions

Connect with us

State whether you need a domestic campaign or regional coordination. Then define the intended customer action and the agency responsibilities around it. The shortlist should reflect the proposed team, relevant creator work and reporting at the level your team will use.

A Singapore campaign targets a stated audience in the domestic market. A regional programme covers named countries and may be coordinated from Singapore. Ask for country responsibilities and results to be shown separately, even when the brand uses a common creative idea.

No. The case itself should identify its target market or delivery location. Agencies based in Singapore can publish international work. Read office evidence as information about the business and case geography as information about the campaign.

Use the same brief and ask for a breakdown of management, creator work, production, rights and paid distribution. For regional assignments, identify any country execution costs and local reviews. Confirm what happens when content is adapted or reused by another market.

Agree a central owner for the overall brief and local owners for market-specific decisions. The agency should show when each person reviews the work and how feedback is combined. Final approval should cover the creative, product claims and intended use of the content.

Start with the objective and show results by the market and channel needed to manage it. Distinguish organic creator delivery from paid distribution. For conversion reporting, identify the tracking method and attribution window. Keep combined regional totals alongside the country detail rather than replacing it.

NeoReach is the publisher and holds the Featured placement. It is neither ranked nor scored. Our cases retain their original international campaign scope, while the competitors are ordered using the fixed Influencer Power Index.

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Ranking methodology explained

Every agency on a NeoReach ranking is scored out of 100. On this list that is four dimensions worth 25 each: three read off public records, one judged against a written rubric. A low score means the public record behind an agency is thin, which is not the same as saying its campaigns are weak. Plenty of good agencies publish very little.

We reviewed agency services, office evidence and live creator case studies. Competitors qualify through a verified office in this market or explicit published campaign delivery here, alongside results for distinct named clients. The case geography is stated separately from the agency location. Competitors follow the unchanged Influencer Power Index, with equal weight on Creative Quality, Client Impact, Industry Recognition, and Revenue and Growth. NeoReach is the publisher and appears first as Featured. NeoReach is neither ranked nor scored on this list.

Why these 4 for this list

Creative Quality assesses published ideas and craft. Client Impact considers the work delivered and its reported outcomes. Industry Recognition adds external awards and coverage. Revenue and Growth considers business scale and continuity. Read the score alongside the domestic or regional responsibilities your Singapore team needs to buy.

Creative Quality /25
Campaign originality, content innovation and creative execution, read off published case studies, the awards a body of work has taken and the campaign formats an agency actually runs
Client Impact /25
Measurable results delivered to clients: return, engagement, reach, revenue. Counted from the named brands an agency has published work for, how many of its cases carry a quantitative result, and how many client categories that work spans
Industry Recognition /25
Validation from outside the agency: awards weighted by tier, platform partnerships, tier-one press and conference presence
Revenue & Growth /25
Business scale and trajectory: team size band, years in market and office footprint

What is not counted

Anything an agency will only say in a pitch. Unpublished results, client logos with no campaign behind them, and awards entered but not won. Where an agency has nothing a dimension can count, it lands on that dimension's floor, and its entry says so.

The rubric is fixed, not set against whichever agency happens to lead. The same record earns the same points for every agency on the page, NeoReach included.