TikTok Influencer Marketing Landscape Report 2022

2,598 sponsored videos reached 10.3 billion users and drove 1.3 billion views in a single year. That is what brand spending on TikTok looked like in 2021, the year the platform stopped being a place to test a trend and became a channel brands built around. Walmart, Amazon, McDonald's, and Crocs were not dabbling; they were running structured programs at scale.

The TikTok Influencer Marketing Landscape maps where that money went and what it bought. We analyzed every sponsored TikTok posted by creators in the US and Canada during 2021, captured through the NeoReach Social Intelligence API and filtered to FTC-compliant videos that cleared at least 10,000 views.

Inside, the report ranks the five industries spending the most, the ten brands buying the most reach, and the ten creators moving the most views. Then it goes underneath the numbers: the objectives brands set, the calls to action they used, the formats they leaned on, and how video length shifted brand to brand. It shows not just who won TikTok in 2021, but how their campaigns were actually built.